“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée …
Marketing & Sales 101 – Be Where Your Target Audience Is Read More »
You’re here for good reasons. To learn, grow, earn and return. In Merchants and Crusaders, we described why it makes sense to do business with us. 800 words could be summed up for marketers this way. We’re #1. We have the best and biggest B2B audience of its kind in the industry. B2C, we provide …
B2B and B2C Manufactured Housing Marketing, Sales, and Management Read More »
If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉 One reason MHProNews and MHLivingNews dominate in their respective categories is …
Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers Read More »
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick backgrounder below will be followed by a tip that can boost your business. You’ll want to make sure you work what follows into …
What’s Your Plan During 2016 Louisville Manufactured Housing Show? Read More »
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in vacant MHCs, when there are an estimated 400,000 vacant manufactured home community sites from coast-to-coast? If you retail homes …
Video and The Challenge of Filling the Older Manufactured Home Community Read More »
