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Posts Tagged ‘video project’

Manufactured Housing Institute – Suppliers Division – Product Placement Project

October 6th, 2013 No comments

At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos.

Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI Suppliers Division vote was a strong endorsement for using a spin-off of an idea Eddie Hicks suggested here on MHProNews some years ago.

Here are the basics of the concept:

A volunteer committee – including newly elected Suppliers Division board member L. A. 'Tony' Kovach as a point man, with support from MHI's Lois Starkey and Cheryl Beard – will reach out to state associations with the idea of identifying the following:

  • A school of performing arts (likely a college or trade school, but might be a specialized high school) for volunteers who would like experiencemanufactured-home-community-by-lake-credit-wikicommons-posted-on-mhpronews-com.jpg at doing video projects that would involve acting, filming and editing.
  • Short stories would be scripted ("story boarded") that would favorably use manufactured homes as an important element in each video.
  • Drama, humor, "reality," "news," "documentary" or other forms of story telling could all be used. The common element would be to showcase the appeal of manufactured home living in a favorable light.
  • For example, it might include a story or report set in a development or at a manufactured home land lease community, inside a real home in an appealing neighborhood.
  • Even one star communities could be showcased favorably compared to other older, low cost housing options (example, older apartments) by taking a positive spin on story telling and product placement.
  • Sponsors would be identified who would support the modest costs of the project.
  • Besides placing the videos on YouTube or a site like Vimeo, the videos would be embedded and showcased on the ManufacturedHomeLivingNews.com website for distribution and promotion.
  • A YouTube Channel would be created for this project.
  • Additional industry volunteers who would like to serve on the Product Placement Video Project committee to advance this effort would be welcome.
  • As the project advances, other MHI divisions or factory built housing industry corporate involvement would be welcome.

It should be noted that this is the start of a work in progress, and the ideas above can easily be adapted at this early stage. So NOW is the time to get involved!

By creating mutual victories for all involved, quality engaging videos could be created that would showcase our industry favorably while providing practical, real world experience for the performing artists who would volunteer. Once produced, those videos can be used for many years to come.

Should we identify more than one school, contests might be held that would award some recognition to those who did the best in some category, a manufactured housing video version of the Emmy Awards.

star-light-credit-wikicommons-posted-on-mhpronews-com.jpg

Who knows? Perhaps we could through a project like this fuel the career of video producers, actors or actresses!

state-capital-credit-wikicommons-posted-on-mhpronews-com.jpg

The videos may be useful with public officials, as well as marketing and educational efforts that can sell more homes and thus the products and services that would go along with more manufactured home sales.

As noted, the concepts are in their infancy, so your input and that of others in the factory built home industry input is encouraged and welcome.

By showing people how you cook, clean, eat, live and love the same in a manufactured home as in other housing options and how you can do so with –

  • lower costs,
  • lower energy use and
  • less maintenance costs than standard housing

– we can break down some of the barriers that are currently holding our industry back.

Please feel free to contact us with your interest and support! Working together, we can make this and other good efforts happen. Thank you. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Habit forming

June 21st, 2012 No comments

First you form your habits, then your habits form you.  This maxim is true in our personal life, and it is true in our professional life.  That includes how you approach management, marketing and sales too.  Let's see how this principle plays out in manufactured housing.

In this new economy and more rigorous regulatory environment, you have either:

  • adapted to the new situations,
  • have not,
  • or are seeking to find ways that will drive profits for your business.  
  • If you are stuck in old ways that no longer work, then that old habit is now limiting you.

We strive to practice what we preach here at MHProNews.com/MHMarketingSalesManagement.com.  We test new ideas.  We strive to use old tried and true ideas only when they still apply.

Videos are nothing new.  We have had TV available to the masses for about 60 years now.  There have been motion pictures for about a century.  What is a newer development is the ability for a firm like your to make their own video.

Here is short one we just did as an introduction video.  Take a look.  Then think about how you could do a video project that could help your firm too. The technology today makes this so much easier than even a few years ago.

 

 

Tony like's to quote a saying of G. K. Chesterton, on a theme that Zig Ziglar has touched on in his recent column on our site. The original quote is this:

If a thing is worth doing, it is worth doing badly.”
 
– G. K. Chesterton

This is a paradox, so it needs a bit of commentary, that the Ziglar article linked above does nicely. Let's try to get the meaning down to a phrase. You have something worth doing, but because you are new at it, so at first you do it 'badly.' Later, as you do more of the 'thing' – whatever it is – you get better at it. You also get more comfortable doing the something new over time too. Just as a child learns in stages, so too we adults. We improve by doing!

Putting our own principles to work, here is the Updated (improved) version of the video above.

 


Let me also give you a big tip. Sometimes the slickest pieces are not the ones that connect you to your target market. Many people want GENUINE, not 'slick.'

Is there some area of your operation that you want to improve?

  • As a manufactured home community owner, could you be filling more vacant homes and sites? Do you want more happy residents that pay better as a result?
  • As a manufactured home retailer, would you like to have more sales and more happy customers, who bring you referrals so you sell even more homes?
  • As a factory builder, wouldn't you like to get more market penetration, and offer something unique to your retailers, developers and communities that would drive more sales for them, and thus for you too?
  • As a lender, insurance company or other vendors and suppliers, don't you also want to stand out from the crowd and land more business that sticks?

There is only one honest answer to questions like these: of course, yes. Who honestly wants to sell less or do worse?

So why not try something new in your business today? Why not start a new habit, starting right away?

There are many ways to learn and do something new.

You can talk to someone or read articles and books – like this one – pick up an idea and then experiment with that idea yourself. You can put someone on your payroll that does that new thing for you. Or you can outsource, which means you could learn from someone who knows, and then when you have that new thing well in hand, you can shake hands and move one without the hassles or long term commitment that comes from hiring an employee.

When you are ready for proven ways to grow your business, please take a look at our services menu, attached here. From websites, to training in management, marketing and sales, to Business to Business (B2B) advertising here on MHProNews.com or Business to Consumer (B2C) outreaches to manufactured home owners and MH Shoppers at MHLivingNews.com, come to us, first, last or in between. Give me a confidential call. I'll listen to your situation. We can tell you if we can serve you or if you need to think about someone else instead.

You see, we have a habit. We want to work with companies that we truly believe we can benefit. If you win, then we win too. When everyone in the mix benefits, that is the basis for a solid professional relationship. It is a habit worth forming. Just see what some of our clients have said or take a peek at many more letters, awards and testimonials linked here. ##

Posted for
Tim Connor, CSP
Business Development, Ad Manager & MHSpeakerTrainer.org Coordinator
MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com
Factory-Built Housing's #1 Online Trade Publication (biggest and most popular)
ph 704-895-1230 email tim@mhmsm.com