The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close. If a business owner treats its staff with disrespect, it is self evident that even in …
StatSpotting cites Cisco as saying that by 2011, half of all traffic on line was video. Half! The second biggest search engine behind Google isn't Yahoo or Bing, it's YouTube! Our industry certainly uses video, which is good. The use ranges from pretty ragged, to some that is top notch. Like many of you, we've …
I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s. In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps. We see credit scores in …
We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the …
The road to hell might be paved with good intentions, but the road to Tunica is certainly paved with opportunity. If you’re a community owner or manager, the road to Tunica is surely a road worth traveling. Communities will be at the center of the Wednesday workshop schedule at the Tunica Manufactured Housing Show. Wednesday, …
