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Posts Tagged ‘trade shows’

Hungry for growth and more knowledge?

February 9th, 2014 No comments

Knowledge you can apply is a key to making more money. As I go through these examples, let me strongly suggest, that if you take two giant steps back for perspective, these could apply to YOU and YOUR location(s)!

Let's start by sharing the words of Ross Kinzler, from the Wisconsin Housing Alliance.

credit-linkedin-ross-kinzler-wha-manufactured-housing-posted-cutting-edge-blog-mhpronews-com-.jp.jpg

Then, lets layer in the following quote from Andy Gallagher, WVHI.

"This year’s event was a dynamic performance with a pantheon of excellent speakers, covering topics critical to the industry; an expanded floor showa-v-gallagher-executive-director with the latest models on display; and a handsome group of service and supply representatives on hand with their banter, wit and stockpile of knowledge."

– See Andy's full article at : http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.NluqUOIq.dpuf

continental-communities-logoThen think about these thoughts from an MHC operations manager, Ted Gross:

"Tony, Just wanted to leave a quick note about the educational seminar you spoke at regarding “Modern Marketing.” I brought a few community managers along for your presentation…it was a real eye opener for them and me."

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.NluqUOIq.dpuf

Are you beginning to see a pattern developing here?

If not, let's try another quote on why going to a trade show or educational event is a great idea for your business! This from a fellow who admits he missed a few years of going to a show:

"…I was wrong! It was not only interesting it was incredibly inspiring and eye-opening. At this time, our industry is undergoing tremendous tumult andjames-cook-mhc-manager-ma-posted-industry-voices-mhpronews.com-75x75pxl- change. Change does not have to mean impending disaster. Sometimes it takes rubbing elbows with our industry’s leaders – those on the front line – to better understand the opportunities that exist, the places where we need soldiers in the gaps (Washington DC,) and how to not just survive but thrive in the coming decades.

I probably received more education at Louisville in two days than I did in my first six months in my current position."

– See more at: http://www.mhmarketingsalesmanagement.com/home/featured-articles/february-2014/138-general-manufactured-housing-industry-topics/6979-louisville-2014-from-the-eyes-of-an-industry-newbie#sthash.h30j7u54.dpuf

tamas-kovach-right-handing-chet-kearny-business-card-soheyla-kovach-c-mhpronews-com-latonykovach-com-mhc-md-com-2014-louisville-show-booth-.pngThis one is near and dear to us, some of you at Tunica last year or Louisville this year saw this first hand; and yes, this IS an educational and inspiring example!

The photo and comments are courtesy of Gina Beasley, Tennessee Regional Manager and Ast. VP of Sales for UMH Properties.

Gina wrote in part: “Wow Tony, gotta to tell you how much I enjoyed seeing your son, he is absolutely adorable! Check out the picture of him handing out your business card to Chet Kearney, Chris Lindsey's assistant. So sweet and the fruit don't fall far from the tree!!!”

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/bobstovall/#sthash.1VA1XLrK.dpuf

No one knows trade shows in manufactured housing better than Dennis Hill! Here is what he wrote, and these comments were being shared with permission. Dennis began by talking about the growth in attendance, thanks us and then shares this chart.

louisville-show-2014-total-.png

"…In addition, we would like to complement you on the phenomenal job you did in managing the seminar programming. The seminarswere well attended and well received by everyone who attended the show and went to the seminars."

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.hUjCKiFN.dpufdennis-hill-l-a-kovach-show-ways=unlimited-tunica-show-2012-mhpronews-com-.png

Now, let me wrap up all these comments, and many, many more we have had like them, and say that without a doubt, the lessons these and other pros learned apply to YOU.

  1. An upbeat attitude can be both taught and caught. A good Attitude will boost performance, especially when combined with facts and processes that support success.
  2. Be it the rapidly approaching Tunica Manufactured Housing Show, or April's MHI/NCC Congress and Expo, you will find that the modest investment and time and cost will reward you greatly!
  3. Do whatever good steps that it takes NOW to be at BOTH of these upcoming events! Why? Look at what the folks above and so many more had to say!

ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-.jpgJoe Kelly said this a couple of years ago, shared with permission:

“Tony,If we're going to talk special, you're it.  Your unabashed enthusiasm was really contagious.  Your belief in and knowledge of the industry is profound.  You have a unique manner of bringing people together.

You were responsible for most of our programming this year.  We've had great meetings in the past.  However, this meeting will be hard to beat in that the perfect speakers were found for the precise topics we needed to hear…”

Joe Kelly

Iowa Manufactured Housing Association

– See more at: http://www.mhmarketingsalesmanagement.com/home/featured-articles/october-2013/6336-kudos-coffee-linkedin-growth-and-four-more-years-four-more-years#sthash.KkGU1mMd.dpuf

Want the secret? Want to know how to grow? Let me tell you my secret. We read! We go to meetings! Yes, I present and share at many of these events, but not all. I go to learn, and every single time I do learn, and you and your team can too!

Want to grow in 2014, in spite of the hurdles? Sure you do. Then make the time and treasure investment in yourself, your team and your location(s) to attend these two spring events, Tunica and Congress and Expo. I go to both every year, along with others, about 8 events a year in all.

I never regret a single trip to go to a trade show, educational meeting or event. When Joe Kelly says, "Your belief in and knowledge of the industry is profound." keep in mind, we can all learn when we make the DECISION to do so.

When we decide to turn lemons into lemonade, of course you too will find what Joe said could apply to YOU: "Your unabashed enthusiasm was really contagious." Then YOU can be the spark plug for YOUR organization or location.

Please come to these events. For your sake, for the sake of your team and operation. If you do, please swing by and say hi. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

What Avis, Hertz, Budget and National Rental Car Companies can teach Manufactured Housing

October 26th, 2013 No comments

A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless and Sikt.

What they all had in common was they were sharing this new, centralized, clean and appealing facility. But doesn't that happen in many airports from coast to coast? Don't we see rental car companies – competitors! – gathered near a location, all side by side?

Why would competitors do that?

Good question, let's look at a few reasons.

  • Easier for customers to find the location
  • Shared (read lower cost, more effective) marketing
  • Shared (lower cost) overhead for this kind of quality facility, which provides a…
  • Better customer experience.

Lessons for MH?

Something similar happens at trade shows, such as the approaching 2014 LouisvilleManufacturedHousingShow.com.

But most trade shows are only a 2½ day event. Where is their a similar cooperative effort the other 362½ days of the year?

The National Association of Realtors (NAR) and Google study, downloadable from the link below, showcases that some 90% of home shoppers are doing some or all of their shopping online. Some research puts that number at 94%, but either way it's high!

http://www.MHProNews.com/home/industry-news/industry-in-focus/6318-why-should-you-target-home-shoppers-online

show-me-the-money-louisville-show-com-(c)2013-manufactured-home-pro-news-.JPG

Manufactured Home Retailers, Communities, Lenders, Builders, Associations and Suppliers/Vendors of all kinds can each benefit from the obvious concept of having an image/educational web portal that can mimic in cyber-space at a very low cost what the rental car companies do.

manufactured-home-living-news-ver2_0-laptop-(1).jpg

The new ManufacturedHomeLivingNews.com has started what time will reveal to be an important step forward for our industry. Attend the free seminar at the 2014 LouisvilleShow.com, to see how YOU can benefit – free or at a low cost – from this ever more popular resource.

team-together-everyone-achieves-more-(c)2013-mhpronews-com-.jpg

The lessons for manufactured housing from the rental car example are clear. We could sum it up with this acronym, T.E.A.M. = Together Everyone Achieves More. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Sample SEO Strategies for Creative Manufactured Home Marketers

September 22nd, 2012 No comments

Search Engine Optimization – or SEO – is one of the many keys to success online. SEO strategies are ever evolving, so it is important to keep up with the latest trends, because what works today could be history tomorrow. If you sell a big ticket item, think about this fact. When you sell just one more home, you are likely getting YEARS of ROI all at once for that effort.

When you can sell an extra home, two or three monthly, it quickly becomes a no-brainer.

What if you aren't technical or web savvy? Because of the high ROI, the math can be in your favor when you either insource this marketing task, or outsource – onshore! – marketing by partnering with a firm like ours that knows the manufactured housing business.

We are going to show you two examples of how in a matter of a few months, a website can go from launching – meaning, last place – to page one on Google. This can be done in a variety of ways. We will show you two in the examples that follow.

The images below are screen captures, using a utility to create the text and arrows. But the results are exactly as shown below for the dates and times shown.

We currently have 3 URLs – web addresses – that all redirect to a single website.

We chose these keywords for some very specific purposes. For example, imagine someone who may want to retire in FL, AZ or south Texas. They may do a search like “manufactured home living FL.”

seo-strategies-cutting-edge-blog-manufactured-home-marketing-sales-management-mhpronews.com-_001

It may be hard to get to page 1 by using “manufactured home” or “mobile home” alone. But by using a keyword set that is underused but still makes sense – such as manufactured home living – you get that nudge in positioning that you see above.

Another strategy to consider is to team your site with a topic that may not directly relate to your core business. But it may be something that you enjoy. The subjects are limitless: politics, religion, recreation, sports, shopping, you name it! Now is there some 'risk' to turning off an audience in favor of another? Yes. So you have to weigh the pros and cons of that 'risk.'

But what if the benefits of that strategy outweighs the risks?

See the example below.

seo-strategies-manufactured-home-living-news-purely-political-cartoon-keyword-search-mhpronews.com-cutting-edge-blog-

 

We took that “risk” by using MHLivingNews.com (remember, the same website as shown above) as a platform for posting a new series we named “Purely Political Cartoons.”

Guess what? Political cartoons are popular. Some will do a keyword search for purely “political cartoons,” they don't care or aren't searching for any other kind of cartoons.

The result? As you can see above, we are now #1 and #2 on Google for that keyword combo! Townhall – a popular conservative political site – is #5 on the search, as you can see above.

MHProNews.com – which also uses MHMarketingSalesManagement.com and MHMSM.com as urls – has become #3 for this keyword search, by posting the start of a cartoon and linking it to the rest of that cartoon.

See the example of this strategy below.

ending-unemployment1-purely-political-cartoon-mhlivingnews.com- (1)

This cartoon we called Ending Unemployment.
Click the link above to see the rest of this 4 panel cartoon.

For those of you who want to learn more about this web marketing strategy, or who want to do a site update or build a new site, please click this link or send me an email with the words like WEB & SEO in the subject line.

MHLivingNews.com is becoming the de facto image building platform for the manufactured housing industry at large. We are starting the process of 'teaming up' with retailers and others to advertise, share links and do other strategies that result in profit making win-win victories for all involved.

Do it in house, Do it Yourself or Outsource the Job

Some like to 'do it yourself,' so we share articles like these that can spark ideas for those do it yourselfers.

Others want to hear live presentations on subject like marketing, which we do at association events like the upcoming Iowa Manufactured Housing Association annual meeting, or at major trade shows such as the Louisville Manufactured Housing Show and the Tunica Manufactured Housing Show.

But for those who know that time is money, and that hiring a pro can save you time and make you money, dare to compare what you can gain by 'teaming up' with us as your web or marketing service provider. 1 sale may pay for months or years of service. When you get an extra 1 or 2 or 3 more sales monthly, it rapidly goes to the 'no brainer' category.

Smarter SEO, Web and other Marketing Methods can make all the difference. Be creative, measure the results and have fun while you make more money. ##

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Grocery Stores, Shopping Malls and Manufactured Housing

April 27th, 2012 No comments

When you walk into a grocery store, you may see box after box of competing brands of cereals, or different types of sodas on the drink aisle, and different brands of other foods and dry goods too. Let's say, you are looking for cereal. You scan the aisle, and your eye will naturally notice 'advertised brands.' You will also may notice those brands you've tried that you liked, or didn't like.

The fact that all of those brands and kinds of cereal are side by side makes it easier to select and buy the one you want or are interested in trying out. It is much less expensive for those cereal makers to have their products on the shelves of a grocery store, where competitors are side by side, than if they had to create their own stores to sell their own brands of cereal. The point is, that everyone wins by having the 'competition' lined up side by side.

The same principle is true for shopping malls, or auto malls, etc. In Norman, OK – for example – there is 'the magnificent mile of cars.' They have individual ads but also 'magnificent mile' ads too. Everyone benefits by being convenient to shop. In Schaumburg IL or Appleton WI, there are not only great malls in those towns, but all around those malls are other retailers, wholesale clubs, restaurants and shopping centers have sprung up. Who wins? The shopper! The retailer! Those who sell the products and services!

The value of manufactured housing trade shows is – in part – that those who display their products and services have it all under one roof for retailers, community owner/operators, developers and others to see, compare and make good decisions. By the way, we go and display at MH Industry trade shows too. Trade shows are a valuable Industry resource that we need to participate in and promote.

But what do you do before or after a trade show or major industry event to compare products and services? How do the tens of thousands who never make it to an industry event get to compare products or services easily?

The same principle that applies to grocery stores, shopping malls and trade shows can be mimicked to a great extent online. We have started that process here on MHProNews.com with the following companies who are in our new 'Marketplace' category under MH Communities.

The day will come when those who want to share their products and services on-line where an estimated 250,000 manufactured home owners, executives, managers and professionals can compare them rapidly will be found side by side, with the similar benefits to a grocery store or shopping mall. It will save money and make money for those who do it. It will save time and thus make more money for those who use it. We already exceed 100,000 visitors (ie: online readers) a month; manufactured home professionals, owners and executives. We continue to grow, with over 700,000 page views and some 2 million 'hits' a month. There is no other business to business (B2B) resource like us. Our advertisers see that and are growing in number too.

Support those advertisers/sponsors who are part of this positive revolution in manufactured home marketing. Come, grow with us! It works with grocery stores and shopping malls. It can work for you here too. Thank you. ##

A man who stops advertising to save money is like a man who stops a clock to save time.”

– Henry Ford.

Post by L. A. 'Tony' Kovach

Publisher, MH Marketing and Sales Consulting/Outsourced Industry Services

www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals