A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless …
I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s. In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps. We see credit scores in …
Print: newspapers, magazines, yellow pages, papers, brochures or mailers. What do they give you that the Internet can't? Paper cuts? Ink on your fingers? With the web and the right analytical tools, a professional can give you accurate statistics that print alone can not deliver. With that quick backdrop, let's take a look at the …
When you walk into a grocery store, you may see box after box of competing brands of cereals, or different types of sodas on the drink aisle, and different brands of other foods and dry goods too. Let's say, you are looking for cereal. You scan the aisle, and your eye will naturally notice 'advertised …
Grocery Stores, Shopping Malls and Manufactured Housing Read More »
