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Flashback – What Others Say – MHProNews, MHLivingNews

September 15th, 2016 No comments

As we approach our 7th anniversary, let’s share some comments from our 6th Anniversary, and point you to the comments posted this month from Tim Williams, at 21st Mortgage linked here.  Below is our flashback – enjoy and please send us YOUR comments for our October issue…thanks.

The following are a sampling of ‘quotable quotes’ used with permission from readers of MHProNews.com on the occasion of the 6th anniversary of this online trade publication serving the manufactured and modular home industry.

I appreciate being able to get all my MH news in one place, and especially on-line on my iPad as I am away from the office so often. Our industry is lucky to have such extensive coverage and I value the thoughtful coverage on a wide range of topics that MHProNews provides its readers.

don-glissonjr_ceotraidfinancial-ostedonmhpronewsDon Glisson, Jr, CEO
Triad Financial Services, Inc.
4336 Pablo Oaks Court
Jacksonville, FL  32224

Tony, congratulations to you and your team on this significant milestone and much appreciation for the valuable (and often thankless) job that you do. You have truly become the preeminent news source for the manufactured housing industry and I wish you many more years of success.


darrenkrolewski-mhvillage-executivevicepresidentmarketingandbusinessdevelopmentDarren Krolewski
Executive Vice President, Marketing and Business Development
Datacomp/MHVillage/JLT

Dear Tony & Soheyla, 

Congratulations on your 6th anniversary with MHProNews.Com and two years with Manufactured HomeLivingNews.com!

Just wanted to express our deep appreciation for your cutting-edge reporting and videos that keeps us positive and upbeat about our industry. You keep us focused on the great opportunities for our manufactured home industry. Keep it Up!

gusrodrigueztejashomesGus Rodriguez
Tejas Homes
Conroe, Texas 

 

marthaneusmithexecutivedirectorkansasmanufacturedhousingassociation

 

 

 

Tony,

Congratulations on your 6th Anniversary!

Martha Neu Smith
Executive Director
Kansas Manufactured Housing Association

Tony,

dennishill-postedonmhpronews-comCongratulations on your 6th anniversary issues coming out this weekend. It goes with out saying that your continued diligence in pursuing a solid information source for this industry is most appreciated. I’ve always look forward to receiving your information so that I can keep up with what is going on. Again, congratulations on your 6th anniversary. I hope there will be many more!

Dennis Hill
Show Ways Unlimited
800 Old Roswell Lake Pkwy
Suite
 140
Roswell, GA 30076

Congratulations on your upcoming milestone.  I want to personally thank you for giving me one place for information to stay abreast of what is happening in the Manufactured Housing industry. 

Best of continued success,

Mike”

mikebowenseniornationalaccountssalesmgrvpamericanmoderninsurancegroupMike Bowen
Senior National Accounts Sales Mgr/VP
American Modern Insurance Group

— Examples of Off the record, private comments —

  • It’s tough to capture your all-around terifficness.”

  • Thank you for all you do for the MH Industry.”

  • Tony, what MHProNews spotlights is often the squeaky wheel used or referenced in private discussions and meetings. Keep it up.”

  • As you know, we send periodic news tips your way, and appreciate your publishing so many of those in the Daily Business News. Matthew Silver does a fine job. You and your team are an important part of MH advancement.” (Editor’s note – we do get a lot of tips from readers like you on news items, please send links to news items in viaiReportMHNewsTips@mhmsm.com – with the subject line, ‘News Tip’)

  • We work B2B, and find your Daily Business News section is a gold mine for us. We read it every day. Thank you for this invaluable service to manufactured housing.”

  • While we really value MHProNews, I have to say that MHLivingNews.com is the hidden gem in what your operation does for manufactured housing. We look forward to every new article and interview posted there. Those articles and videos have been used to close sales on customers that were on the fence. Thanks and please, keep them coming!”

Along the lines of MHLivingNews.com, among the nice comments in about the recent video is the following example (others are posted on the article itself that goes with the video on that page)

http://manufacturedhomelivingnews.com/a-surprising-solution-to-americas-quality-affordable-housing-crisis/

Today’s new MH product is a cutting-edge solution to the myriad of financial pressures weighing on America’s age 55+ active-adult demographic and addresses the critical issue of home affordability. 

Dennis Loxton, CFP

NMLS #362476

1st Financial

NMLS #130562

Comments from a variety of industry pros and leaders in 2015 are found in the link below.

http://www.mhmarketingsalesmanagement.com/home/featured-articles/october-2014/8418-manufactured-housing-professionals-news-mhpronews-5th-anniversary-celebration-kudos-and-quotable-quotes

This is team work. It isn’t just us, its pros like you that engage and make this work. These are collaborative efforts for mutual success. This is part of “taking care of business,” because knowledge and information are potential power.

We thank you for allowing us to be a part of the mission to dispel outdated myths and to shine the light on subjects of importance for manufactured, modular and factory built housing.

We may publish more on-and-off the record comments in the days ahead. Until then, tallyho! ##

Editor’s Note: Please do send YOUR thoughts on the 7th Anniversary of MHProNews and MHLivingNews in asap, for inclusion in our Oct issue 2016 issue, thank you!

LATonyKovachPresentingIndustryMembers-MHProNews

L. A. ‘Tony’ Kovach.

Explode your manufactured housing results with personality, events and companies marketing!

May 28th, 2013 No comments

In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too!

epo-marketing-manufactured-home-professionals-news-mhpronews-com-.png

Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by one of 4 key tips to online "Dominate Your Market " success using EPO marketing.

Remember, no one can guarantee an unpaid top ('organic') search result every time. But when you see how often we hit page 1 on Google, you'll know deep in your gut that these tips are for real. These searches were all done late May, 2013.

As you read this, keep in mind that Search Engine Watch stated that in December of 2012, 69.1% of all searches online were done using Google. So the screen captures below are all in Google, and were all done using an iPad (yes, with search engine algorithms, that fact matters, as do so many others).

4 Tips on EPO Marketing

get-use-blog-mhpronews-cutting-edge-marketing-sales-blog-1

1) Get and use a blog!

MHProNews-blogs-5.28.2013-manufactured-housing-professional-news-

As you can see from the screen capture above (the screen capture was done using Jing, a free download), we use more than one blog. Depending on the size of your operation, you should install and use at least one blog on your website. If you don't have a website, you can actually have a website built 'that is a blogging' CMS platform.

Questions? Call815-270-0500for basic, down to earth details.

cover-events!-manufactured-housing-professionals-news-mhpronews-cutting-edge-marketing-sales-blog-3.png

  • Use your blog the smart way. Companies and professionals are naturally tempted to hog their own digital 'stage.' Don't hog that blog stage, share it!

We share the MHProNews 'digital stage' with a wide variety of personalities, companies, organizations and associations. See some examples below.

mhpronews-manufactured-housing-professional-news-dick-jennison-mhi-ceo-

 

mhpronews-manufactured-housing-professionals-news-randy-rowe-chairman-green-courte-partners-

 

mhpronews-manufactured-housing-professionals-news-tim-williams-ohio-manufactured-homes-association-search-result-

 

manufactured-housing-professionals-news-mhpronews-jenny-hodge-national-communities-council-

 

mhpronews-manufactured-housing-professinoals-news-sherry-norris-al-manufactured-housing-association-.png

 

mhpronews-manufactured-housing-professionals-news-otis-orsburn-hybridcore-homes-.png

 

Among the keys to our success is just that, “sharing the spotlight,” sharing the stage. You can do the same too. Make sure that what you do is a 'win'
for the one you cover as often as possible. There are exceptions to this rule, more on both of these topics below.

cover-events!-manufactured-housing-professionals-news-mhpronews-cutting-edge-marketing-sales-blog-3

3) Cover events! As much as possible, cover events that make sense for you and your firm. In manufactured housing, we cover national, regional and state meetings and events that we promote, speak at or attend.

mhpronews-manufactured-housing-professionals-news-tunica-show-.png

 

mhpronews-manufactured-housing-professionals-news-louisville-show-.png

 

Notice that the yellow arrow above points to a website that MHPronews and the Louisville Show's website both pointed to, which increased that online registration page's SEO and web positioning.

Another important point to remember. As a rule, don't delete content. The fact that MHProNews has covered key manufactured housing events for years now helps us to dominate on those searches. The more you blog on a topic using 'white hat' SEO tactics (avoid black hat tactics at all costs), you will over time build up ever more authority in the eyes of Google and other search engines.

Remember, events are also about people. Showcase others in their role at events, when possible.

mhpronews-manufactured-housing-professionals-news-keith-bennett-tunica-show-chairman-.png

 

 

When you are selling a home or a longer term commitment like a site or home lease, don't hesitate to 'give away' coverage of events. The audience you can build over time is traffic you want that makes the effort worth while.

For a retailer or community, you could cover state or county fairs, sports events, educational or entertainment events and more. Be creative! Share information about area events near your location. Over time, it will pay off in more traffic to your website, more traffic to your location and more business for you.

  • 3) As much as possible in your blogging, report facts and when earned, showcase others looking good.

mhpronews-manufactured-housing-professionals-news-sam-zell-els-equity-international-.png

mhpronews-manufactured-housing-professionals-news-jennifer-hall-industry-voices-blog-.png

mhpronews-manufactured-home-professionals-news-dj-pendleton-texas-manufactured-housing-association-.png

 

There are firms and people who develop a good reputation. Feature and focus on them as much as you can.

cover-bad-news-too-mhpronews-cutting-edge-blog-4

  • 4) With controversial people or negative news, share it intelligently.

Bad news happens. Controversies occur, and some figures court it. Cover those intelligently. Stick with facts, vs emotion or opinions!

mhpronews-manufactured-housing-professionals-news-bradley-sherry-mcmillan-_001.png

Don't hesitate to spotlight “bad behavior” within legal and moral guidelines, even if it means some controversy for you. When in doubt, ask your attorney.

Just for Fun.

If you or your company been covered before on MHProNews, why not input your name and the words “manufactured housing” into Google. See if your name pops up on page 1 or 2 of Google on our website. (Editors Note: we use a number of URLs or web addresses, so MHProNews.com, 301 redirects to, = mhmarketingsalesmanagement.com).

EPO Marketing

EPO Marketing works. It is part of what has made MHProNews.com the runaway #1 website for manufactured housing industry trade news, well ahead of publishers who had a 20 or 30 year head start.

All of these tips – indeed, all our tips and systems – have as their foundation the belief that the professional or firm should deliver on what they promise. Give your customers exactly what your promise. Document your promises, you don't have to give more than what is in writing, but don't give them any less either.

As a bonus tip, use testimonials, like those found on MHProNews.com or on virtually every page of MHC-MD.com! Questions? Call815-270-0500for basic, down to earth details.##

PS: Check our many Exclusive and Red Hot Featured Articles for May and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford