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Posts Tagged ‘technology’

Can Anyone Anywhere build the next Google?!

November 22nd, 2013 No comments

Vivek Wadhwa recently posted a column on LinkedIn with the provocative headline, Anyone, anywhere can start the next Google. Wadhwa is a “fellow” at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University.  Let's review some of his thoughts before commenting.

"A common excuse that entrepreneurs make for not being able to innovate is the lack of venture capital in their region. They argue that because investors are not ready to take a risk, they can’t succeed. Policy makers all over the world make the same excuse. So did legendary Indian entrepreneur Kiran Mazumdar-Shaw in a Linkedin post about “why India can’t produce a single Apple or a Google”."

"Access to venture capital may have been a problem as recently as a decade ago, but is no longer an inhibitor. The cost of developing world-changing startups has dropped dramatically. With the exponential advances in technologies such as computing, storage, and sensors, entrepreneurs can do what only governments and big research labs could do before: solve big problems."

"When Google was founded in 1998, for example, the DEC AlphaServer 8400, a minicomputer with the same processing power the iPad enjoys today, cost close to $1 million. Storage necessitated installing a server farm and rack upon rack of hard disks. It cost millions of dollars to start a technology company. Today, anyone can buy computing power and storage for practically nothing from companies such as Amazon and Google. The iPhone 5S is more powerful than the Cray supercomputers of yesteryear—which the U.S. placed tight export restrictions on. Today we carry supercomputers in our pockets and use them to check e-mail and make phone calls every now and then."

"It cost more than a billion dollars to sequence a full human genome a decade ago. It costs less than three thousand dollars to do now. Soon it will cost less than a cup of coffee. Genome data are available from millions of people already; soon this will be in the billions. Anyone anywhere can now write computer code that compares one person’s DNA with another; learn what diseases people with similar genes have had; and analyze the correspondences between genomes and the effectiveness with which different medications or other interventions have treated a given disease."

"The same advances are happening with sensor-based devices. Sensors such as those in our iPhones cost tens of thousands of dollars a few years ago but now cost practically nothing. They are allowing us to build devices to monitor our health—so that we can prevent disease and dramatically reduce health-care costs. Entrepreneurs are building iPhone apps that act like medical assistants and detect disease; smart pills that we swallow in order to monitor our internals; and body sensors that monitor heart, brain, and body activity. Sensors are also being used to monitor soil humidity, pressure in oil pipelines, and traffic patterns. These are available to Indian entrepreneurs as readily as to scientists in U.S. research labs."

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"One device that I recently tested is by Alivecor. The prototype that Alivecor gave me worked with India’s $40 Aakash tablet. It provides the same information as expensive EKG machines do, and the data can be uploaded to the cloud and analyzed by software."

"An entrepreneur I know in Chile also built a water sanitization system that can help reduce the incidence of disease caused by waterborne viruses in the developing world as well as in the developed world. Alfredo Zolezzi’s $500 Plasma Water Sanitation System does what even the most expensive water sanitization systems don’t—kills 100% of the bacteria and viruses in water. This device can help save the millions of lives that are lost because of unsanitary water. It could also earn billions in revenue. Zolezzi built this with a small team in Chile—with no venture capital."

Wadhwa narrative of modern successes goes on, but you get the point.  

Millions of professionals in all industries and careers – including tens of thousands in MH – are limiting themselves through their thoughts, words and actions.

doing-something-the-same-way-youve-been-doing-it-for-ten-years-chancers-are-you-are-doing-it-wrong-charles-kettering-(c)2013-mhpronews-com-

This is what Zig Ziglar famously and insightfully called 'cooked in a squat.' 

Do you know someone doing the same things the same as they did 10 years ago?  Chances are good, they are limiting themselves when they do so! ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
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MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
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Go To Meeting

January 16th, 2013 No comments

I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that we do it via GoToMeeting? Be it websites or MHC-MD.com results deliverables, we deliver the bulk such training and services online and by phone, often using GoToMeeting.

We use technology daily here. I'd be the first to say that it is great when you can sit down, have a coffee, soda or other beverage and talk, coaching or do training face to face. We do live training and seminars at associations and for companies.

But when geography and time don't make that possible, then a service such as GotoMeeting makes perfect sense. Certainly there are scenarios when something like Skype or other services can be useful too.

With GoToMeeting, we can have multiple people on the line from various locations all at the same time with ease. The sessions can be recorded. You can do power points. You can look at each other if you opt to use the webcam feature.

Millions have used GoToMeeting (GTM), which we are not advertising here! It is simply a great tool that we use routinely and have for years. It doesn't have to be for a training session either. There are times when you want to discuss and show something to a prospect simultaneously and remotely. GTM makes it possible.

So if you happen to be in some remote part of the country and wonder how sales training, coaching or marketing services can be delivered cost effectively, part of the three letter answer is GTM. The Internet and phones make doing remote business in the digital age fast, secure and cost effective. Try it! ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Getting Technology Out of the Way

April 17th, 2011 No comments

You hear this a lot lately. It’s a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create.

The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted.

The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money.

At MHMSM.com, we have always promoted a 1-2-3 Online Marketing Strategy™:

  1. Your website
  2. Your email marketing campaign
  3. Your social media strategy

Each of these three parts needs to be carefully planned in order to come up with an overall solution that allows the client (you) to manage their online marketing with maximum effectiveness and minimal expenditure of time and money.

A simple interface that is no harder to use than a word processor, use of automation wherever possible and integration of functionality allows even a non-techie to manage the day-to-day necessities of a powerful marketing system is essential to the success of any online marketing program.

Creating an online marketing strategy that accommodates these requirements takes some planning and is at the heart of the MHMSM.com 1-2-3 Online Marketing Program™. This plan didn’t come into existence full-blown, but has evolved over the years from our beginnings in the web marketing business in 1996.

Let’s take them one at a time.

1-Website and/or BlogYour website
Using the popular (with good reason) and easy-to-use WordPress platform to deploy your website enables you to have a traditional page-based website with the ability to place fresh content on your site on a regular basis. This is important to achieve and maintain good ranking in he search engines for your keywords.

If you can use Word, you can use WordPress to create or update content, insert or change images and manage an interactive website that truly incorporates social media.

The WordPress platform is Open Source (free to use) and the self-hosted version is extendable by the use of plugins to do much more than the core version does right out of the box.

This is currently the world’s best platform for developing a new website or for refreshing older, static websites.

Automation possibilities include automated backup, search engine updating, discussion management, connection with social networking sites such as Facebook and Twitter and much more.

2-Email MarketingYour email marketing campaign
An effective email campaign is still the best way of maintaining regular contact with your current and prospective customers. With an average Return on Investment (ROI) of over $45 for each $1 invested, email marketing in projected to be a major play in marketing for many years to come.

You need a solid platform to run your email marketing program, one that allows you to create multiple mailing lists, design and send an email as easily as WordPress allows a post to be created and supplies you with the tools to monitor the effectiveness of your Email Marketing Campaign simply and accurately.

I have used and tested all sorts of email marketing programs, applications and providers and I have to say that there is no better than Aweber.

Aweber is the granddaddy of Email Marketing Service Providers. Economical and easy-to-use, Aweber pioneered many of the services that emailers take for granted these days.

Offering over 150 templates to make your emails look their best and videos to guide you through the process, Aweber is as easy as it gets.

You schedule emails to go at any time you like so you can set up emails to go while you on vacation or a business trip and the system handles them automatically.

A completely automated autoresponder system lets to send a series of emails at predetermined times after a subscriber signs up.

You can even set it up so that the application sends an automated email every time to post to your blog.

Your first month’s service is only $1 and you only pay for the number of subscribers you actually have. Only at Aweber.

3-Social MediaYour social media strategy
Having a great social media strategy gets more important every day regardless of the demographic your customers fit into. For example, the age segment showing the fastest growth of Facebook users are the “over 55s.”

Once more, using available automation techniques and plugins can make your life easier. They can’t do ALL of the work for you, but they can make many functions fully automatic.

When we set up a 1-2-3 Online Marketing Program™ for our clients, we use WordPress plugins to not only allow visitors to easily “like” your Facebook Fan Page and quickly send your post to their Facebook, Twitter, LinkedIn and Tumblr accounts, we also set it up so that every new post is sent to Google, Bing, Yahoo, About.com, Facebook and Twitter – and you don’t have to do a thing to accomplish it.

And we offer ongoing training to make sure you always get the most out of your online marketing investment. Things change fast in this business and keeping you on top of those changes is what we do.

For more information on MHMSM.com services, visit the MHMSM.com.com website.

10 Ways to Get the Most Out of Technology

January 27th, 2011 No comments

The New York Times logoA recent article by Sam Grobart in the Technology section of the New York Times lists 10 things you can do to for a better experience with your computers, smartphones and assorted gadgets. And often at no cost.

“…the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not.”

From protecting your photos and files from theft, accidental loss or crashes to protecting your devices from viruses, this article is packed with good advice.

One piece of advice that I have been giving for a few years that also appears in the article is “STOP using Internet Explorer!” Using a modern browser like Firefox, Google Chrome or Safari will give you a better browser experience and offer you a wide variety of add-ons and features.

Firefox, Chrome and Safari are available for Mac and Windows – Firefox and Chrome are available in Linux versions as well.

Read the complete article at the New York Times »

This post was originally published at:
http://BobStovall.com/10-ways-to-get-the-most-out-of-technology

Time, money and technology

May 2nd, 2010 No comments

SocialNomics videoDo you tend to have time or money, but not enough of either at once? It’s never been difficult to understand the time/money dilemma. Either you have lots of time and no money or lots of money and no time?

There’s any old cliché that gets kicked around that says, “Work smarter, not harder” and it is appropriate to this discussion.

A few months ago, in my very first article in this blog, I posted a video called “SocialNomics” that explained the current and coming importance of Social Networking in your day-to-day marketing plan.

But it isn’t JUST Social Networking that is a key to your future prosperity. Some tried and true methods from the good old days of the oughts (2000-2009) work just as well today. But as I review the online marketing strategies of both clients and their competition, I am surprised by how few businesses take advantage of all the opportunities provided by online marketing despite proof that using them will increase your bottom line over time more than any other method – and at lower cost.

Technology can free up time and generate revenue at the same timeIF it is properly implemented and used.

Let’s be blunt about this and state the obvious, but unvarnished truth – some of you are not going to survive the next few years. That’s right – some of you will be out of business by the end of this summer, and more of you by the end of the year.

At least then, you’ll have plenty of time.

Some of you will prosper over the coming months and years. You may not have a lot of free time, but you’ll have money and your business.

And some of you will have both more time and more money – a bigger business. Which of you? If you’re thinking that this is impossible to predict, you’re not in the last group – the ones with both time and money.

You see, the future of business in general, let alone in the manufactured housing industry, is in the hands of the few who use every practical method of increasing their business and who pay special attention to ROI – return on investment – the holy grail of marketing.

This week, MHMSM.com takes pride in rolling out our Solutions program, designed to put the talents of the best marketing and sales specialists in the industry at your fingertips.

So have a look at the MHMSM.com Solutions page, and let top pros serve your needs. You can have a better future. We are sure of it.

We want you to be around next year… and the year after that. Be there by working with The Solutions Pros. Save Time, Make Money. To enhance your ROI, put your time and money to work smarter. You’ll be glad you did.