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Posts Tagged ‘target audience’

Content Marketing World!

May 4th, 2014 No comments

We've quoted Sunshine Homes President, John Bostick's memorable saying, “Easy doesn't pay well.” There may be 'easier' ways to market, if you have a big budget than using 'content marketing.' But content marketing has tremendous advantages when it comes to getting organic Search Engine Optimization (SEO). So we have been believers in Content Marketing for years.

Did you know?

content-marketing-world-ad-cleveland-ohio-airport-terminal-cutting-edge-marketing-sales-blog-mhpronews-comContent Marketing is so big, they have their own events. In a recent trip to Cleveland OH, I couldn't help but notice the banner ad which promoted their upcoming Content Marketing World event.

What is Content Marketing?

The Content Marketing Institute uses the following definition:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Let's be candid. Industry News, Tips and Views Pros can Use can be seen as a form of content marketing, just as Fox News, MSNBC or other media platforms are a way of attracting certain target audience.

In our case, the content we deliver here on MHProNews.com is specifically designed information for the manufactured housing professional, investor or other aficionados or experts keen on our topics.

Does that mean that the news and views are not real? Not at all! In fact, it is precisely because we share relevant information on MHProNews.com that you and thousands more like you log on daily here. The featured articles on our home page often provide business building tips, inspiration or more.

One example is our website builder/designer, Joe Karn's, who this month sounded off on Creating Marketing Plan.

How can YOU Use Content Marketing?

If you have a website, you should be keen to create relevant content for your target audience!

Did You Know?

Did you know that some websites are better than others at maximizing the SEO power of content marketing? It's true!

For example, there are some 'freebie' websites out there that better for them then they are for you. When you consider the value ofmens_brown_derby_leather_shoes-wiki-commons-posted-cutting-edge-marketing-sales-blog-mhpronews-com your time, you don't want to waste time on a website that could cost you in the algorithms that Google, YouTube, Yahoo or Bing use to decide what ranks higher in an unpaid or 'organic' search result.

Put Yourself in Your Target Audience's Shoes

woman's-red_shoes-wikicommons-posted-cutting-edge-marketing-sales-blog-mhpronews-comBefore you type the first word or take the first photo, or create the first video, think about your desired target audience. Is what you plan to share of value or interest to them? Once you can formulate a message that is meaningful to your target audience, then you are on the path to good content marketing.

For example, our target audience are the MHPros and investors. What do they need to know?

Legal topics –

 

Marketing/Sales – Brad Nelms, Joe Karns, Scott Stroud, Tim Connor, LA Tony Kovach and more.

featured-articles-mhpronews-home-page-cutting-edge-marketing-sales-management-blogCruise the home page, center column, and you'll see the featured articles for this month on topics ranging from events, interviews, management and more. See the graphic from our home page, to see where the featured articles are every month.

Remember, content marketing isn't just using key words to 'trick' a search engine or reader into coming. The idea is to provide REAL Value to the reader, so they will keep coming back!

Certainly, there is more to content marketing than what's noted here, but that's why people charge the bucks for attending the seminars at Content Marketing World.

Think about your target audience(s), and try to provide not just content, but routine content that is of relevance to them. Then, get that message in front of that audience. When you do, over time, you will build an ever larger – and given quality, a loyal – audience that is a win-win for the audience and you too. ##

(Image credits – Content Marketing World = MHProNews.com, Shoes = Wikicommons)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

The Bad News

April 3rd, 2013 No comments

Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things).

People talk about CYA for a reason, because they know the 'bad news' drill.

Perhaps it is just part of our human nature, but the reality is that you can't please everyone and thus have to work harder to make a good reputation for your business. In the internet age, you can get torched by anonymous emails, or websites placed online for the very purpose of torching another. Online ratings (1 to 4 stars, etc.) also make it easy for people to dish out less than kind (or fair…) feedback.

So dealing with “Bad News” means you have to supply your residents, your customers and others with a steady supply of Good News!

In the age of micro-blogging – which includes, but is not limited to Twitter or Facebook – it is interesting to note that some say the trend in marketing may be back towards longer content, especially if it sports graphic images and the message is focused on your target market's interests. The Dan Kennedy marketing crowd would not be surprised by this trend.

If you have a website, but don't have a blog, the short answer is 'start one!' Blogging done correctly enhances your website's SEO (Search Engine Optimization). Blogs are a handy way of getting and sharing 'good news' with your target audience.

Sharing Good News

For those who already have a website, there are lots of blogging plug ins available (just Google blogs, blog software, blog plug ins), along with third party hosted blogs, etc. If you want to hire installing a blog onto your website or need a new or updated website, there are companies like our webtech division that do that for others.

Not a writer?

If you aren't a writer, consider hiring one part time or by the article.

Another approach is to invite guest articles by knowledgeable or respected people in the field. Our Industry Voices Guest blog has had some 200 articles submitted, which is more than one a week on average since we launched it.

A third approach can be to use more photos or videos – that you can post on YouTube – as a primary or major means of communication for your blog posts.

When you share news – good news – to your readers/visitors, you can do so in short messages, long or in between. Some of the keys for successful blogging include, but are not limited to:

  • Consistency. If you set out to blog once or twice a week, stick with it! Don't start out great guns, and then falter.
  • It takes time to build your audience. Again, persistence and consistency are keys for long term success.
  • Use the SEO and Tag functions build into your blog, see below.
  • Accuracy in SEO and Tags. Don't put keywords or tags into the SEO portions of your blog post that don't apply. Below you will see an example of the keywords/tags used in an article on Industry Voices. Everyone of those key words were used in the article it was associated with. That makes the article's keywords/tags relevant. Relevance over time will enhance your blog – and website's – SEO and 'authority' with the search engines.

tags_for_Marty_Lavin_interview-posted-mhpronews-com-cutting-edge-blog

If Bad News Hits You

What if truly bad news hits you and your business? If you've established a blog, you now have the ability to respond to it. You can say what the 'bad news' is and then give it your side of the story in a way that doesn't cross any boundaries.

Today, blogging has become part of the 'alternative media.' Some reporters and writers have 'made it big' by blogging. As a rule, those success stories focused on putting out quality work and doing so consistently.

For the success stories where blogging was used to help build a business, there are thousands of examples of businesses using blogging to grow. MHProNews.com is in these both of these groups, so we are living proof that blogging can and does pay off when you do it properly.

But don't take my word for it. When it comes to blogging, take Nike's advice: “Just do it.” ##

PS: Check our many Exclusive and Red Hot Featured Articles for April and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Obstacles and Adversity

September 18th, 2012 No comments

In business, a professional facing adversity or obstacles has to make a choice. He has to go over, under, around or through the challenge OR be stymied. There is the old truism, winners never quit and quitters never win. This is true in marketing and sales of manufactured, modular and prefab homes. Our opportunities are huge, but so are the obstacles. What to do?

First, let me suggest that to overcome any obstacle or adversity, a few things are needed:

  • One must be willing to face and overcome the challenge. Here is where inspirational quotes can be helpful. "Everything of value is found on the other side of obstacles and adversity. Peak performers know this and make a habit of overcoming them." – Mike Moore.
  • Planning and preparation. Hundreds of millions recently watched the Olympics, where athletes and their coaches prepared for years for events that would be over in just minutes! Athletics and sports ought to teach us and inspire us to be the best at our vocation or business. Owners and executives must think, inspiration and training for peak performance. As part of that in our business, reading is fundamental. Model good reading for your team and encourage it.
  • Execute and adapt. In business, like in sports, you need a game plan. But just as the game plan needs to be adapted, so too you must be prepared to adapt in business too. When it comes to marketing, you must measure results. If the results aren't there or what you think is possible, you have to adapt the message until it resonates with your target audience. All marketing is test marketing. Test, adapt and refine.

graphic-credit-mike-moore-posted-mhpronews.com-cutting-edge-marketing-blog-

Direct and Indirect marketing

Almost all marketing and advertising you see in our factory built homenindustry today is what I would call "direct" marketing. An example of direct marketing is to say, 'Here is this delicious Big Mac, on sale for a limited time, so come and get it! '

That works with people who are open minded to a McDonald's hamburger. McDonald's has a big audience. But I'm afraid that most people never consider the value of indirect marketing.

An example of indirect marketing is the method used for years to recruit of Amway

Distributors. Many of the most successful Amway distributors didn't invite people to 'come and see the Circles!' or to learn how to sell soap and other household goods. Rather, they said some variation of this. 'We have a friend who is in business and is doing well. Why not come over for a cup of coffee, and let's sit down and listen to what he has to say?'

Indirect marketing is potentially the biggest tool we have to grow your business. Why? Because perhaps 80-85% of our potential audience doesn't seriously consider factory built housing as an option. As soon as you say, "manufactured home" that 80-85% that are closed minded may tune out the rest of your message that follows. I've seen gorgeous TV commercials done by respected companies in our industry. What do they attract? 'The mobile home customer.' Why?

Because when we say 'manufactured home,' the words 'mobile home' may pop into the minds of our audience.

That is an obstacle, but behind it lies the big reward. When a client company or location learns how to market and sell both using the direct and indirect methods, you can watch traffic and closing rise dramatically.

We have learned through years or experience that indirect marketing MUST be coupled with solid sales training, or it will frustrate rather than succeed. It requires the commitment of top management as well as the buy in of the sales team that is executing the drill.

One of the most successful manufactured home communities in the country was filled with hundreds of homes using a system that was effectively an indirect marketing approach.

Another location that used both indirect and direct marketing methods went from low single digit results monthly to closings of 20-30 homes a month. Same market, same budget, different approach and results.

There are many ways to successfully market and sell. But the bottom line is whatever methods you chose to use, you have to identify the obstacles and adversities you face. You have to craft a plan that addresses the challenges, using the time, talent and treasure you have available. You have to train, execute and adjust that plan as needed.

Let's close on that Moore quote cited above:

"Everything of value is found on the other side of obstacles and adversity. Peak performers know this and make a habit of overcoming them." ##

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

A New Trend in Marketing Communications

September 12th, 2012 2 comments

Politicians are doing it.

Companies are doing it.

Those trying to stand out in the jobs market or trying to advance their careers are doing it.

What are they doing to enhance their communications and increase their stature and image?

Infographics!

Here is an example of an infographic that was shared with me recently. They used a core message as a lead in, which we are displaying between the three dashed lines then followed by the infographic.

Robots Bring Jobs Back to the US

The rise of robotic automation in the manufacturing and packaging industry is often blamed for the steep job losses in U.S. manufacturing, along with the rampant outsourcing of labor to cheaper workforces. But a real look at the facts and stats show that things just aren’t that cut and dry.

Check out our infographic below and you’ll see the many ways in which robotics and the reshoring initiative can help increase manufacturing employment in the U.S. From providing improved safety measures in dangerous jobs, to introducing higher-paying, specialized positions that workers can be trained to fill, to laying out the true pros and cons of offshore outsourcing, this infographic sheds some light on the “other side” of the story.

kukaInfographic31-posted-cutting-edge-blog-mhpronews.com-manufactured-home-marketing-sales-management-

Robots And Automation Bring Jobs Back To The U.S.. Courtesy of Kukaconnect.

Infographics are a combination of information and graphic, as the name implies. A well designed infographic can attract the eye and invite a deeper look.

As you consider your next print or web based message outreach, consider an infographic as one of the tools to make your message stick better with your target audience. ##

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

White Hat, Black Hat SEO

September 5th, 2012 No comments

Print: newspapers, magazines, yellow pages, papers, brochures or mailers.  What do they give you that the Internet can't? Paper cuts?  Ink on your fingers?  With the web and the right analytical tools, a professional can give you accurate statistics that print alone can not deliver.  With that quick backdrop, let's take a look at the topic of white hat vs. black hat SEO.

SEO is short for Search Engine Optimization.  If I have picked up a printed piece and I want to find something – say in a newspaper or magazine – I have to hunt for it. It may not even be there, with print you don't know until you hunt and even if it is there, you may miss it.

But with the web, as billions of people already know, by using a specific set of key words, I can search for a topic, business, service, product, name etc..  Using a search engine like Google, Yahoo or Bing will take you right to a link for a web page that print can't do.

Using the right analytical  software, extensions or plug ins, we can know how many impressions and how many click throughs are obtained from a certain page, article or banner ad.  With print, there are indirect measures possible, but they cost extra. There is currently no direct way of knowing exactly how many people see (think “impressions”) or respond to a message, ad, mailer or article that is in print.

Impressions

Sometimes a little knowledge is a dangerous thing. Many who have some tech knowledge ignore impressions in online marketing analysis, to their detriment. You want to know both the “impressions” – how often your banner, for example, is visible on a site – as well as the click through number. You can't get a Click Through Rate (CTR) without first having both of those other statistics!

Further, scientists have known for decades that the mind subconsciously sees virtually everything in a room, street, open magazine or web page, etc. So 'impressions' do add up to a subtle subconscious influence. Just as that little jingle helps you remember a commercial, so too the total number of impressions over time helps your target audience remember your firm at the time that could be important for you to engage and do business.

Measuring Results

“You can't manage what you can't measure.”

We as business professionals speak of measurable results.  Politicians can make bold claims – may tell or bend the truth, or even lie – but then can try to spin or obscure their results to make it harder to measure.  By contrast, in marketing by using proper –  white hat – online methods,  you can set short, medium or long term strategies that yield measurable results.

Done right, those results will positively hit your bottom line.

With a high ticket product like a manufactured home – or commercial real estate services, such as listing and selling MH Communities (MHCs or 'mobile home parks') – sometimes a modest one year investment can yield a result that will repay you manifold with a single transaction.

With a lower margin service – say skirting or a manufactured home owners policy – you may need to hit many transactions to accomplish your proper return on investment.

Organic vs. Paid Results

The simplest way to explain the difference between paid and organic results is to show you.

manufactured-home-communities-search-results-mhlivingnews.com-mhpronews.com-cutting-edge-blog-marketing-sales-management-

White hat, Black hat SEO

Do you remember a couple of Christmas' back, when JCPenny often came up high – as in on page one, result one – in organic SEO results?  It was alleged that JCP had used 'black hat' SEO tactics to get them that organic, or unpaid, search result.  It was also said that once caught, the search engines punished JCP and they suddenly vanished from page one, buried much deeper in the organic search engine results.

Black hat SEO can yield a result, often quickly.  We won't say how that JCP result was accomplished. We won't say if the firm was duped by their provider or if JCP allegedly knew what they were doing.

What we will say is that either way, using black hat SEO is a little like a fire cracker.  It can be fun, even impressive.  But if it goes off in your hands, ouch!  It's hospitalization time!

By contrast, white hat SEO can yield a good result too.  One difference is that it doesn't blow off your fingers or injure you in some other way.

White hat SEO should include short, medium and long term strategies.  Done properly, it requires a closer collaboration between the service provider and the client company or organization.  If the client firm isn't tech savvy, then you better pray that your provider knows the manufactured or factory built home industry, AND their own tech stuff!  Otherwise, you can end up with (perhaps) a nice looking webpages that gives you little or poor results.

The right words, the right number of times, the right way

You may have the best photos, graphics or services in your market area.  But what if you put your message out there the wrong way? Or without the right keywords and SEO strategies? There is more to SEO than just using a few keywords!

What does such work cost? The simplest suggestion is to say, set a budget for yourself. Then sit down with pros who know and see how much that budget can get you. Let's give an example.

We noted in the screen capture/graphic above that Equity Lifestyles (ELS) came up tops in the unpaid or “organic” mobile web search result for “manufactured home communities.” A huge company like ELS – BTW, a firm which we track in our Daily Business News stock market report (see graphic below) – is one that likely has a large budget for inside/outside marketing staff that would include IT/Webtech. It would be no surprise if they pay 6 figures annually for getting such web services that provide such results.

Some large firms literally pay millions for their web-work every year. But they may make billions as a result!

equity-lifestyle-properties-els-stock-report-mhpronews.com-daily-business-news-

Depending on the project, the costs don't have to be sky high. Good results can be had with modest investments of time, talent and treasure.

Whoever you work with – in house or outside talent – here are some questions that can help you find the right balance to get you where you want to go. The following is not necessarily in any order of importance.

  1. Who is your target audience?
  1. Is your target audience broad , very specialized or in between?
  1. What does it take to recoup and profit from your investment? How much closed business?
  1. What are you willing to do – via your time, your staff's or through contracted talent – to support the proper White Hat web campaign investment?
  1. Is the budget or plan proposed one that can reasonably provide enough results to yield a profit for your campaign?
  1. Are you hiring a firm to do a job once, or do you want ongoing adjustments, enhancement and support?
  1. Keep in mind that all marketing and selling involves 'test marketing.' If you are not able or willing to adjust to the results that you get, that is a little like buying a car and not putting gas in it when needed.
  1. Think short term, middle term, long term strategies.
  1. When you have tens of millions of possible competitors online, think in terms of targeted results and niches you can get more rapid traction. For example, ff you are a retailer in TX, unless you have someone moving from out of state – like from Maine or Minnesota – you really care more about getting a good result in your target market. See our graphics below for examples of targeted key words, but then apply that to YOUR business or organization.
  1. Don't just think 'SEO' only! While our SEO strategies are important, we have multiple legs we plan for ourselves and our forward looking clients. Think:
  • content,
  • social networking,
  • email,
  • blogging,
  • direct appeals,
  • indirect outreaches,
  • consider teaming up with others, etc.
  1. We don't want to scare you, but doing a good true campaign is a little like doing a business plan. The bigger the budget and goals, the more you plan, monitor and adjust for maximum Return On Investment (ROI) and success. If you have a modest budget, get someone who can shoot rapidly from the hip because they know your field.
  1. Be revealing to your service provider. This is a little like doctor-patient or attorney-client. The more they care about you, the more they understand you, the better they can do for you if they are good at their work. To round out our baker's dozen…
  1. Measure twice, cut once. Think it through, or have someone you trust think it through for you!

There is more, of course, than the bullets above, but it will get you started.

The Budget

Whatever you budget – be it hundreds, thousands of dollars, 5 or 6 figures – be realistic in your expectations. For example, we can and do dominate in many keyword searches, but certainly not all. In fact, there are some searches we don't mind missing entirely. The same is true for you too. See the screen capture/graphic below.

For those truly trying to dig deeper to understand this topic, there is a method to the madness that follows, so look closely!

 

manufactured-home-mhpronews.com-cutting-edge-marketing-sales-management-blog-

When you are in a crowded field, use targeted strategies that can maximize your results.

 

 

mobile-home-search-mhpronews.com-cutting-edge-marketing-sales-management-blog-

By using “quotes” around the keywords to yield a more focused result, you have 74.6 Million this time.

 

 

manufactured-home-marketing-sales-management-cutting-edge-blog-mhpronews.com-

In a big field, using quotes around your search will yield a more specific result. Try it!
Notice the first result of the 3 immediately above yielded 86.2 M results,
but the third one above yielded only 14.5 million results with the same two search words.

 

Targeting Topics and Key Words

We do non-disclosure agreements with our clients, so we can't show you those results, but we can show you some of our own results to make the points shared in this article.

Besides being a manufactured housing industry service provider (web and other manufactured home marketing, sales and management solutions/systems), we obviously are trade publishers too. Even as the most popular site of our kind, that doesn't mean we will always be number one for a search phrase. But if you can be on page 1 of Google in a search that can bring value to you, that is important.

When you are in the news, tips and views business, it can help to have some of the known people in our industry show up in your search results.

As you look at the below, think beyond the person or organization, think about how this applies to targeted words you would like to do well with to grow your results.

richard-dick-jennison-manufactured-housing-institute-mhpronews.com-cutting-edge-marketing-blog-manufactured-home-marketing-sales-management-

When someone is researching, they will often check beyond that subject's organization or company.
They will want to see what is on other people's sites about the research subject too.

To be equal opportunity, let's look at a MHARR (Manufactured Housing Association for Regulatory Reform) related search result below.

danny-ghorbani-mharr-manufactured-home-association-for-regulatory-reform-posted-mhpronews.com-

 

Jenny Hodge was recently appointed to serve as the executive director of the National Communities Council (NCC) division of the Manufactured Housing Institute (MHI). How do we do on that search?

jenny_hodge_search_mhpronews.com-cutting-edge-manufactured-home-marketing-sales-blog-

Now there is more than one lesson in the next result. We want to be politically sensitive, but at the same time, make a point that can help you plan your own online marketing strategies.

Are you teaming up with 'competitors?' If so, that can be smart. If not, why not?

If not and you can't or won't, wouldn't it be wise to be able to play off of a competitor's name?

The above questions are NOT a perfect analogy for what follows. But here is a search where we do better on page 1 of Google than the person's own company website gets for their own result. Not always easy to do, but it has powerful implications!

george-f-allen-community-investor-mhpronews.com-cutting-edge-blog-manufactured-home-marketing-sales-management-

How often you update your site or a topic has a lot to do with the SEO result.
Also, keep in mind that Google and other search engines are routinely
changing the algorithms or formulas that determine what gets shown on page one
and in what order. When we show a result,
we try to show the date and time, because it can change!

Are you or your web designer thinking mobile web? Smart Phones, iPad's and Tablets?

We recently started a new website – see below – that is focused on the public and manufactured home owners (Business to Consumer or B2C), vs. the Business to Business (B2B) audience here at MHProNews.com.

After only a few months, look at what is already happening. We put together a screen capture of this mobile web search result below.

manufactured-home-living-news-mhlivingnews.com-mobilehomelivingnews.com-

Again, there is a lot to this graphic and possible lessons.
By targeting someone else's page – that YouTube Video – we boosted that result!
The same can be done for you and your firm.
If you have the budget, think about a multiple website strategy!

 

 

tunica-manufactured-housing-show-mhpronews.com-manufactured-home-marketing-sales-managemnet-

We will draw to a close this topic with an example of a new client that is happy to be shown.

We have not yet started the formal work for this client, which is the Tunica Manufactured Home Show for 2013.

We just posted this press release style article linked above yesterday, and we are already on page 1, number 1 of Google for this search!

We mentioned above the importance of email and other types of support for your efforts. According to this Direct Marketing Association report cited below, in 2011, Email Marketing returned an average of $43.52 for each dollar invested.

email marketing 2011 $43.52

Just think, you'll never get that in Vegas! Vegas and other gambling spots are not built for winners, they are built for the majority who come and lose.

But with your own business, when you follow a professional, white hat SEO and other strategies, you can get a handsome return on investment. You have far more control over the result than when gampbling.

For clients with a big ticket sale, a single sale may pay for years of web or advertising.

Which will bring us towards the conclusion.

Teaming UP

Be it B2B or B2C, one of the smartest things that manufactured home professionals can do is 'team up' with others. Part of what the exercise above proves is that having many people – or companies – on the same platform draws greater numbers! If it was just Tony Kovach on this site, it might not be nearly as exciting as when you have 16 other articles in September alone, plus many more blogs posts – like Industry Voices or the Daily Business News – that feature a writer other than me and companies other than ours!

Frankly, there is overall no sites better suited for those teaming up efforts than MHProNews.com or MHLivingNews.com. Who says? Our clients do.

But the point is that it pays online to share the stage.

Everyone involved can win when you share the stage's benefits. It is like the wisdom of going to a trade show like Louisville or Tunica. When you have more homes, more products or more manufactured home retailers on a place like Shields Boulevard in Oklahoma City during their hey-days, it acts like a magnet.

Being where the action is can benefit everyone in the mix, when each is following a sound plan. We aren't talking about anti-trust here, we are talking about the legal and marketing savvy used in forming shopping centers and malls across the country!

Part of the wisdom of a site like MHVillage's is exactly such a reality. If there was only 1 home listed on MHVillage, it would be boring! But when you have thousands of homes every year that get listed, bought, traded, etc., it is always changing…

…now you are talking action that draws an audience. In their case, 45,000 visits a day.

When you are ready to grow your business, consider the value of white hat vs. black hat SEO and other internet strategies that should work hand and glove with it. Should you wish to talk with us, please fill out the form at the link below, or just pick up the phone and give us a call.

http://www.MHProNews.com/business-development/website-reviews

You can call the rest, but do call our specialized Industry's best. You'll be glad you did. ##

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford