We've quoted Sunshine Homes President, John Bostick's memorable saying, “Easy doesn't pay well.” There may be 'easier' ways to market, if you have a big budget than using 'content marketing.' But content marketing has tremendous advantages when it comes to getting organic Search Engine Optimization (SEO). So we have been believers in Content Marketing for …
Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things). People talk about CYA for a reason, because they know the 'bad …
In business, a professional facing adversity or obstacles has to make a choice. He has to go over, under, around or through the challenge OR be stymied. There is the old truism, winners never quit and quitters never win. This is true in marketing and sales of manufactured, modular and prefab homes. Our opportunities are …
Politicians are doing it. Companies are doing it. Those trying to stand out in the jobs market or trying to advance their careers are doing it. What are they doing to enhance their communications and increase their stature and image? Infographics! Here is an example of an infographic that was shared with me recently. They …
Print: newspapers, magazines, yellow pages, papers, brochures or mailers. What do they give you that the Internet can't? Paper cuts? Ink on your fingers? With the web and the right analytical tools, a professional can give you accurate statistics that print alone can not deliver. With that quick backdrop, let's take a look at the …
Fear is in the name of a rock band. Fear is at the heart of the horror movie genre. Fear is the name of a Cape and a River in North Carolina. But for the purposes of this column, fear is a human emotion and is one of the Five Motivators; one that savvy marketers …
