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Getting More Good PR for Manufactured Housing from the Media

June 14th, 2013 No comments

The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers.

When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That practice has value on many levels. “Hogging the glory” isn't a secret for looking good with the media, rather, sharing the glory will benefit you and the industry more.

Sam Landy's casual yet gracious manner made him look better, because he was showcasing others in a favorable light too. That arguably made the manufactured housing industry look better. Everyone benefited.

We use a similar process here, as we noted in a another recent Cutting Edge blog column linked here.

Successfully Engaging the Media

Two years ago, we did a panel presentation at MHI's Congress and Expo at the convention center in Caesar's Palace in Las Vegas, Nevada. The topic was entitled, Engaging the Media, Making Positive PR and Good Media Relations a Reality.

Sam Landy's interview with REIT is a good example of how good PR can be obtained and how it benefits your organization or the industry at large.

We don't just talk theory about getting good PR, we do that for our clients and companies and have for many years. Samples of good PR that we've obtained for our clients are found on this page, linked here.

Want to learn more about how to get good PR for your location, company or association?

engaging-the-media-mhpronews-manufactured-home-professional-news-

You can get a copy of the PDF of that power point free by emailing me at latonyk@gmail.com or tony@mhmsm.com. Or ask your association to have us put this presentation on live or via webinar for your group, as we have in other state, regional and national industry meetings.

Engaging the Media, it takes some time and effort, but it pays!

When you reach out to the media, make sure you include a link to ManufacturedHomeLivingNews.com in your message. That site makes our industry look good and thus will make you look better too. That will give the media an interesting 'third party' taste, and will increase their interest in what you have to say. ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Pinterest

May 16th, 2012 1 comment

If a picture is worth a thousand words, then Pinterest must already be worth billions. I recently signed up, and want to encourage you to sign up and/or pass the following on to all on your email lists.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

We can add to this, of course, this is a start.

The idea is simple. It can benefit what ever it is you do in manufactured housing. Here is how.

We show appealing photos and a bit of copy with an image that showcases what is good about the Manufactured Home LifeStyle. This isn't selling one company's homes – it is selling the lifestyle – which will lead people to retailers and communities over time, which will sell homes.

It is a soft sell, not a hard one.

There are links back to our new MHLivingNews.com site. As you know, this MHProNews.com site is for Business 2 Business professionals, so we really don't look for ANYONE outside of our Industry to jump in here (not hiding it, just keeping it focused on professionals).

The new MHLivingNews.comis different. We want people far and wide to see this site! Pinterest will be one way to get them there.

If you decide to do a Pinterest board, let me make a suggestion. Do something that will attract attention In Addition to manufactured homes. In my case, I used Chicago Botanic Gardens. I may add others interests later as time permits. But the point is that if someone likes the Gardens, and they end up on the board, they are likely to see what else that person – in this case me, but it could be thee! – is interested in.

When politicians are using Pinterest to connect with voters (and they are) on a personal level, it is one of millions of reasons for us to use this as a simple and free tool to showcase manufactured and modular homes. The more people see, the more they will get curious.

Drops of water over time will fill the bucket. We can't “pin” our hopes on that alone, but if we do some pinning along with other things like MHLivingNews.com, it will only help our Industry's image – and that will drive more sales and satisfaction.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

Please, check it out and pass the hotlink above along! ##

 

Post by
L. A. 'Tony' Kovach
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com

http://LATonyKovach.com
http://www.linkedin.com/in/latonykovach
http://pinterest.com/latonyk/manufactured-home-lifestyle