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Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV

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On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …

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Once is NOT Enough!

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People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words …

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What Avis, Hertz, Budget and National Rental Car Companies can teach Manufactured Housing

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A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless …

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Sparks Wrap up the Discussion of the Future of the Land Lease Business Model, National Communities Council 2013 Fall Leadership Forum

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Each of the panels and presenters at the 2013 National Communities Council (NCC) inaugural 2013 Fall Leadership Forum offered multiple take-aways which properly applied could have been worth more than the price of admission. Randy Rowe (l), Gary McDaniel, Joe Stegmayer, Stephen Braun (r) For this column, we will focus on a very focused segment …

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Explode your manufactured housing results with personality, events and companies marketing!

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In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too! Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by …

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