Every now and then, you get a marketing approach or commercial message that is seemingly 'timeless.' One that fits that description is the Fram Oil Filter commercial, shown below, first aired in the early 1970s. The idea behind their message is akin to the adage, "A stitch in time, saves 9." My hunch is not …
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
You may have the most talent of anyone on the planet. That is no guarantee of success. "Patience, persistence and perspiration make an unbeatable combination for success.” – Napoleon Hill Or how about this? “Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful …
The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – …
“’Tis the Season” for a Marketing and Sales Lesson! Read More »
People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words …
