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Posts Tagged ‘seniors’

A Key to MH Recovery? Protecting Used Home Resale Values!

September 4th, 2015 No comments

Imagine this.  A retired couple with plenty of resources, they want to downsize and are considering a manufactured home in a nice land lease community. They go to look. They like the property and location. They find a number of used MHs there for sale. Even if they like what they see in the MHC, excess inventory for resale may trouble them.  They are also finding bargain prices on existing homes, and that might nag the mind of the savvy shopper too.

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Golden agers are smart, and make up nearly 50% of MH home owners, and reports indicate they have about 2/3rds of all the assets in the U.S.. They’ve been around the block, and thus know which way is up. Photo credit – Medical Center Arlington .

In conventional real estate, when existing home prices are closer to new home prices, that’s generally a good thing for home owners and lenders alike.

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Smart Buyers Want Values Protected, so do Smart Lenders

This won’t be my first (or last?) time to point out the utter necessity for protecting and promoting a vigorous resale market thatrising-home-production-shutterstock-mhpronews-com in turns keeps used home values high.  A prime reason for our support of HR 650/S 682 is precisely because it protects the values of home owners!  Their success is our industry’s success.

Look at conventional real estate.  One reason people are willing to step up to a new site built house is because they have good equity in an existing conventional home.  While that happens in MH, it has to happen more for the health and security of our home owners, lenders and our new home industry too.

Not Theory, Facts

Interesting timing, as an industry colleague from 25 years ago called today as I was writing this post. He was recalling how the finance operation he worked for and my retail center at the time proved this business model of supporting good resale values.  We sold pre-owned homes for more than anyone in that market. That was good for used and new home business alike

Finance and good remarketing – at higher prices, not cheap give-away prices! – was a model we demonstrated. So 25 years later, why are we still talking, instead of seeing more in MH doing what has worked in conventional real estate for decades?

As you consider changes to your marketing and sales plan, step back.  Think how it works in real estate. The closer we get to that model, the stronger our demand for used and new homes will be. ##

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See the kind words shared by the MMHF Chairman, by clicking the photo linked above.

By L. A. “Tony” Kovach.

Customer Service and Technology in Manufactured Housing

May 8th, 2011 No comments

iCafe LogoI’ve often used this platform to tout the value of customer service, customer appreciation and technology. But rarely have I had the chance to combine them.

Last week, at MHI Congress & Expo in Las Vegas I had the pleasure of speaking with the representatives of iCafe who were exhibiting there.

Of course, we chatted about what we did and I was impressed by what I learned about them.

Craig Bollman and Joan Thayer, developers of the Monte Vista Village Resort in Mesa, Arizona launched iCafe as a pilot program after “realizing that the industry would not have survived without keeping up with the changing needs and wants of the customers.”

iCafe at Monte Vista Village Resort in Mesa, Arizona

“The iCafe is modeled around both a Starbucks or relaxed social center and the ‘Genius Bar’ at Apple Retail Stores. The Cafe is located in a freestanding building within the Village of Monte Vista and is open extended hours, often conducting appointments into the evening hours. The Cafe combines a social setting with hands on training and instruction for retirees in the use of applications on iPods, iPads, MacBooks, and other Apple devices.”

The iCafe brochures goes on to state “The relationship between the iCafe and the Apple Business Department was formed to insure that the instructors were both knowledgable and passionate towards the retirement generation. The average age of those attending classes in the iCafe is over seventy, and for the most part are intimidated by such forward technology. The educational staff, under the guidance of the iCafe administrator, has been successful in bridging the generation gap.

The iCafe keeps extended hours for walk-in traffic and condusts “larger workshops have been held that focus on APPS (applications) to travel home with, APPS for health and well being, the safety and security on the internet, and using Facebook. The staff is constantly presenting new ideas to keep residents involved such as the Walking Club using the iPod as a pedometer or teaching the iTalkie APP to the homebound to use incase of a fall.”

The iCafe concept intends to help community residents overcome their fears of technology and help them stay connected to family and neighbors at a time in their life when they may be spending more time at home, disconnected from the world around them.

As people live longer and more independent lives, technology becomes an important gateway to staying connected. iCafe is a product of two persons desire that their residents be able to make the most of it.

You can have an iCafe in your community. For more information, contact Lisa Benjamin, the iCafe administrator at 480.380.4586, or email her or visit the iCafe website.