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Explode your manufactured housing results with personality, events and companies marketing!

May 28th, 2013 No comments

In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too!

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Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by one of 4 key tips to online "Dominate Your Market " success using EPO marketing.

Remember, no one can guarantee an unpaid top ('organic') search result every time. But when you see how often we hit page 1 on Google, you'll know deep in your gut that these tips are for real. These searches were all done late May, 2013.

As you read this, keep in mind that Search Engine Watch stated that in December of 2012, 69.1% of all searches online were done using Google. So the screen captures below are all in Google, and were all done using an iPad (yes, with search engine algorithms, that fact matters, as do so many others).

4 Tips on EPO Marketing

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1) Get and use a blog!

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As you can see from the screen capture above (the screen capture was done using Jing, a free download), we use more than one blog. Depending on the size of your operation, you should install and use at least one blog on your website. If you don't have a website, you can actually have a website built 'that is a blogging' CMS platform.

Questions? Call815-270-0500for basic, down to earth details.

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  • Use your blog the smart way. Companies and professionals are naturally tempted to hog their own digital 'stage.' Don't hog that blog stage, share it!

We share the MHProNews 'digital stage' with a wide variety of personalities, companies, organizations and associations. See some examples below.

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Among the keys to our success is just that, “sharing the spotlight,” sharing the stage. You can do the same too. Make sure that what you do is a 'win'
for the one you cover as often as possible. There are exceptions to this rule, more on both of these topics below.

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3) Cover events! As much as possible, cover events that make sense for you and your firm. In manufactured housing, we cover national, regional and state meetings and events that we promote, speak at or attend.

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Notice that the yellow arrow above points to a website that MHPronews and the Louisville Show's website both pointed to, which increased that online registration page's SEO and web positioning.

Another important point to remember. As a rule, don't delete content. The fact that MHProNews has covered key manufactured housing events for years now helps us to dominate on those searches. The more you blog on a topic using 'white hat' SEO tactics (avoid black hat tactics at all costs), you will over time build up ever more authority in the eyes of Google and other search engines.

Remember, events are also about people. Showcase others in their role at events, when possible.

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When you are selling a home or a longer term commitment like a site or home lease, don't hesitate to 'give away' coverage of events. The audience you can build over time is traffic you want that makes the effort worth while.

For a retailer or community, you could cover state or county fairs, sports events, educational or entertainment events and more. Be creative! Share information about area events near your location. Over time, it will pay off in more traffic to your website, more traffic to your location and more business for you.

  • 3) As much as possible in your blogging, report facts and when earned, showcase others looking good.

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There are firms and people who develop a good reputation. Feature and focus on them as much as you can.

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  • 4) With controversial people or negative news, share it intelligently.

Bad news happens. Controversies occur, and some figures court it. Cover those intelligently. Stick with facts, vs emotion or opinions!

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Don't hesitate to spotlight “bad behavior” within legal and moral guidelines, even if it means some controversy for you. When in doubt, ask your attorney.

Just for Fun.

If you or your company been covered before on MHProNews, why not input your name and the words “manufactured housing” into Google. See if your name pops up on page 1 or 2 of Google on our website. (Editors Note: we use a number of URLs or web addresses, so MHProNews.com, 301 redirects to, = mhmarketingsalesmanagement.com).

EPO Marketing

EPO Marketing works. It is part of what has made MHProNews.com the runaway #1 website for manufactured housing industry trade news, well ahead of publishers who had a 20 or 30 year head start.

All of these tips – indeed, all our tips and systems – have as their foundation the belief that the professional or firm should deliver on what they promise. Give your customers exactly what your promise. Document your promises, you don't have to give more than what is in writing, but don't give them any less either.

As a bonus tip, use testimonials, like those found on MHProNews.com or on virtually every page of MHC-MD.com! Questions? Call815-270-0500for basic, down to earth details.##

PS: Check our many Exclusive and Red Hot Featured Articles for May and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Can you legally and morally earn money from the sale of a competitors home?

January 2nd, 2013 No comments

Short answer, yes you can!

This isn't hypothetical, it is real and it is happening right now today. You can learn how to do it too, if you are heading to the event described below.

Every day Realtors earn a commission by selling a home they do not own. Everyone in a closed deal routinely walks away happy. Now MH Pros can do that too!  Not someday, today.  It will be my pleasure to introduce Dan Rinzema at a FREE seminar at the Louisville Show as he explains this system that MH Pros are already profiting from.

This is one of many profit building events at the Money Tree Seminars taking place at Louisville on Wed Jan 23rd.  This will be The First Time this presentation is being made. Will your competitors be there? Odds are good some will be, you should be too, so don't miss it!

No kidding, this one seminar could be worth the entire trip for those looking to grow their business, profits and sales.  'Game changer' is tossed about loosely by many these days, but if you are in the room, you will see why the Money Tree seminar team wanted Dan to present on this option.

This no brainer option could be the next big boost for pros like you and the manufactured housing industry in general.

What do you need to sell more homes? Answer: The Best Third Party Financing

The TOP manufactured home lenders in the U.S. will share the stage to give you a rapid-fire look at their latest programs to help you sell more homes!  This presentation was standing room only in 2012. You and your peers will want to come again to see the 'legally compliant' programs in the post Dodd-Frank/CFPB's regulations being issued in January 2013.  

Lender's programs are ever changing. This is the first major presentation in the country in 2013. As finance pro Dick Ernst has said, 'there is plenty of capacity' for our industry's lenders to make more loans. Learn how to tap all those lending opportunities so you can profit more in 2013. Don't miss it!

Ask the Experts

We tested this panel out in Iowa in November, and it was a big hit with the community owner/operators and retailers who experienced it! Don't just take my word for it, ask Joe Kelly and the packed room of attendees at their 65th annual event.

Are you a Community owner? Do you have legal questions?  One of the nations top – high powered – attorney's – Rob Coldren of HK&C Law will be a headliner on this panel.

Rob Coldren and his firm are in the trenches daily on MHC issues, winning many of those battles you read about in our Daily Business News or in other publications, cable and broadcast stations.  Rob's presence alone would be worth the entire trip to Louisville!

Are you a retailer or community that sells or leases homes?  Do you have a location that is struggling for occupancy or sales? Do you have head aches that turn into wallet aches in your marketing or sales?  Do you have internet marketing needs or issues? Seasoned MH retailer (as in achieved the 'top 1% in the U.S. in MH Retail sales) and MHC-MD.com's very own L A 'Tony' Kovach will be on the panel to answer your questions.

Are you trying to manage your leads more effectively to close more sales?  Do you need to maximize your profits from sales you are already making?  Chad Carr will be on our panel to answer your questions on topics like this and more as part of our panel.

All of this is just the opening day! There is far more to see and do, don't miss a minute of it. Learn more about ALL of the Money Tree seminars, dates and times at this link. Download the brochure on that page and then look at page two of the brochure for more information.

Literally tons of reasons…

There are literally tons of SOLID reasons to make your travel plans NOW to come to the Louisville Show and stay for the run of the show.

When you have 39 homes – Mod and Manufactured Homes – on display, you will see the newest models, community series homes and also those proven to turn inventory into cash for pros like you.  I'd guesstimate there will be 1,157,000 pounds if new homes on display, or a whopping 585 tons of homes!

Many communities and retailers have learned that the time to buy and sell new homes is now. No better place to see dozens of the latest homes, all under one climate controlled roof.

New and True Products and Services

There will be some 80 exhibitors at the Louisville Show with products and services designed to:

A) Save You Money

B) Make You Money.

C) Protect Your Business

Do you see why we call it 'the Money Tree?!'

Your Connection for Business and Industry Growth

Let's consider a theoretical situation. What if you and your business were the ONLY business in the U.S. in factory built housing that was making a profit. OK, good for you, but in time, you would fail because there wouldn't be enough success out there to sustain the Industry.

The point is that you and your business is interconnected with the Industry. The ideal is for YOU to succeed and for OTHERS to succeed along with you. This is the wisdom of the 'rising tide raising all boats.'

If you are a retailer, you may not have thought about this, but your success is tied to the success of that manufactured home community down the road. Community owner/operators, if that retailer down the road is successful – even if neither of you have been doing business with each other – you indirectly benefit as well.

Association members tend to better understand and “get it” about this connection. Not only should you go to Louisville, but you should encourage your peers – and yes – your competitors to go. Circle back to the Imagine This! topic about profiting from your competitors sales. No better place than in Louisville for them to hear about it.

As Easy as 1, 2 and 3

1) We all have a stake in the success of the Industry and so should all want to make the outreach for new blood a re laity.

2) If you are a retailer, maybe you've wondered why MH Communities have weathered the storm better than so many retailers have?

3) If you want that banker or investor you know to better understand manufactured housing, there is a place to do that too.

Introduction to Manufactured Home Opportunities Day is!

See why the Clayton Family of Home Builders, CU Factory Built Lending, MHI, the NCC, HK&C Law and 21st Mortgage are among those who have seen value in this business building event. Please check it out and share the link.

Don't miss Louisville Show 2013. The Show is back, it will be bigger and better than 2012 when over 1,500 pros like you attended. Registrations are up over 2012! We will be at booth #115, in the seminars, walking homes and exhibits. We hope to see you there.

So whether you want to learn how to make more money

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford