There may have been 2-3 dozen MHPros in the final session of the NCC’s 2015 Fall Leadership Forum on Friday. So of the some 275 +/- that signed up and came, about 85% missed what Lisa – the final presenter from the multi-family side of housing – had to say about what she learned in …
Turning the Page in Manufactured Housing Marketing and Sales Read More »
If you have an electrical device with a plug in, and it’s just an inch away from an active electrical receptacle, what do you get? Answer, no power. If you have a football player who misses that long pass down field by an inch, and there is no defender able to catch him, how many …
Pop quiz time. Does financing influence the levels of manufactured housing sales? Of course it does. An objective thinker need not look farther than what happened in the site-built housing market in 2008 for evidence. Choke off lending, and conventional real estate crashed in value. The slow, painful climb back up for housing has in …
The Mouse that Roared – Media, Marketing, Financing, CFPB and Manufactured Housing Sales Read More »
Okay, it isn’t football season (yet…the pre-season is not far off…). Rather than talk about presidential politics, the economy, what it means to you that more people are moving to the country or a plethora of possible topics, we’ll talk about the wisdom of growing manufactured housing. Specifically, how your firm can sustainably expand your …
Moving-the-Ball Down-the-Field for Manufactured Housing Read More »
Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction. Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and …
Who should be Manufactured Housing’s Target Audience? Read More »
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I told you I had a car that sold for 25-50% less than a comparable new car, and …
