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Posts Tagged ‘retail sales’

Quitting Time

October 10th, 2012 No comments

If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day?

honorable-discharge-wikimedia-commons-credit-posted-cutting-edge-blog-mhpronewsThere are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay 'as late as' 6 PM. Just think, unless your focus is the seniors market and retirees, how many potential singles, couples, households and families do you miss using a 9 AM to 5 PM business hours approach?

During the years when I operated my own retail center, we had hours from 9 AM to 9 PM weekdays, year round. We had power and lights to our homes. Weekday evenings were a busy time for us, because no one else in our market did the same thing. We made the top 1% of the nation's retailers in sales, from a small town an hour's drive from the capital. Part of how we did this was by having 'normal business hours' that mirrored what other retailers in business did!

An outside audit of your business marketing and sales practices can often produce an amazing array of information that can boost business 25%-50%-75%-100% or more in short order. If you don't have a professional you can count on to do this for you, please give us a call or send me an email at the address below. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

LATonyKovach.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

If Word of Mouth Is Still King Are you Maximizing it?

June 8th, 2012 No comments

Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the Internet took over with its billions of websites. Did these work? Absolutely, because it was the only or best method available to them at the time.

Even though technology seems to have taken the majority of the stage today, do you think word of mouth is a “bygone days” approach to growing your business? If you think 'yes,' think again. Word of mouth from loyal and optimistic customers is still a very effective way to spread the message today of what you offer.

Now, don’t get me wrong. I’m not suggesting that business to business advertising or business to consumer ads are not a good investment. Of course they are. Why? Because advertising is the only way to reach your market’s full potential of new customers cost effectively, with convenience and repetition. We all know that message repetition is a key to effective media exposure.

What I am saying here is that the best way to improve the overall effectiveness of your advertising investment is by creating “mass word of mouth”.

What is “mass word of mouth?” An example may help.

Let’s say you are a Community owner and you want to fill vacancies at you location. First, if you have significant vacancies or lack sufficient retail sales, you should be engaging MHMSM.com proven Solutions Department. But I digress, so let me return to the point.

Let’s say you have 100 residents that have lived at your location and they are happy to be there and feel like living there has been a wise decision. Let’s also presume you have vacancies you want to fill or unsold homes. Further, one or more of the following may apply:

– You want to sell your location but know that you will get less for it if you have a lot of vacancies.

– You want the location to look successful not just for yourself but for the other residents as well.

– You just want to stop losing all of the potential revenue from vacant sites.

Customer statistics over the years have indicated that for every satisfied customer you have they will tell 3 to 10 other people about their experience. Imagine for a minute if every one of your residents told just 3 people about the great lifestyle they have living in your property. So if you have 100 residents and they each tell 3people – well I’m sure you can do the math – that’s 300 potential ways to fill your vacancies. Vacancy problem solved.

Yes, you need to have a website. Yes, you need to have a well maintained location and satisfied owners or renters, But in the end just having these will not guarantee your vacancies will be filled as you watch thousands of potential dollars fall through the cracks every month.

There are five things you should be doing if you want the tremendous impact of word of mouth exposure.

  • Your residents need to have a good lifestyle and feel happy that they live where they do.
  • You have to encourage word of mouth advertising.
  • You have to reinforce for your residents the wisdom of their housing choice with your company.
  • You need to give your residents ideas on how to help them solve some of their housing issues, needs or problems.
  • Your staff needs to be effectively trained in customer service, sales and management skills to aid this word of mouth process.

For communities or retailers, our free new resource at MHLivingNews.com can help with many of these issues. It will reinforce the lifestyle choice they've made in manufactured housing. It will debunk some of the outdated myths that are tossed at 'mobile homes' by an unwitting media or others. Happier residents or customers, will yield over time more referrals.

We have a wide variety of services available that can help you solve many of your current challenges. We call it simply, Solutions. It says it all. All you have to do is let us know your challenge, and we can tell you the ways that we have helped other companies like yours solve them; profitably.

Then, you can join the 'word of mouth' that we get, like the testimonials found at that link. Want more, just call me.##

 

Posted for
Tim Connor
Business Development
MHProNews.com
MHMSM.com
And the new MHLivingNews.com
704-895-1230

tim@mhmsm.com

MH Pros – Make More Money in 2012!

October 23rd, 2011 No comments

Access No Money Down Finance,

Free Sales Training, Business Building Seminars & More

 

Yes, You Can! Grow your Sales, Profits and Business in 2012 with free Louisville Manufactured Home Seminars!

 

The Louisville Show offers an unparalleled opportunity to start the new year with a positive bang. Who says? Here is one of many sample comments:

Rising Sales posted on MHProNews.com

It was great to have the Louisville Show back in 2011! It has always signaled the start of the new selling season. The spirits were high from those in attendance in 2011. I think the 2012 show will be more exciting and rewarding.”

Knute Chauncey, Tie Down Engineering

 

At the Louisville Show you can compare products and services from some 80 plus vendors and suppliers, PLUS see dozens of new homes, all indoors!

 

With the business building seminars, you can “Learn more to Earn more!” See this incredible line up of topics that manufactured home retailers, community owner/operators and builder/developers can attend FREE during the 2012 Manufactured Home Show at the Kentucky Exhibition Center (KEC) in Louisville KY.

 

1) What's working for MH Retailers and MH Community Operators in Sales Today. Get the “Best of the Best!” in retail sales and profit making practices  learned from Top selling U.S. Manufactured Housing Retailers. Chad Carr from Rainmaker Software will be doing a recap of the best ideas presented by top manufactured housing street retailers and community based sales operators from across the country from their November 13-15th 2011 summit meeting.

 

3) The Best Third Party Manufactured Home Financing Available Today! All of the top manufactured home retail lenders will present their best programs in this workshop.  In alphabetical order, 21st Mortgage, CU Factory Built Lending, Triad Financial and US Bank will present their best finance programs as part of panel discussion on industry financing available right now! FHA Title II lenders also plan to attend. Learn what's available Today to sell more homes at your retail center, community or development!

 

Mike_Moore_2) "If you want to sell more homes, stop selling!" Creating Your Successful 'New Economy.'  Mike Moore, of MHSpeaker's Trainers and Making Customers.  Moore will explain how an adjustment in how one approaches customers will positively impact the otherwise bruised and broken customer/sales relationship.

 

4) The Best Community Financing and Refi Options Available Today! Big name lenders and community specialty mortgage brokers are planning to share their best programs available to finance or refinance your manufactured home community!

 

5) Federal Program offers No Down Financing on Fee Simple Sales! Can you really get rate competitive, no down payment, low closing cost loans legally on manufactured homes sold in fee simple sales? Thousands of Industry pros will be surprised to know that the answer is 'yes.' This may sound like a dream come true to some, but this is a real federal loan program that federal officials have tentatively committed to presenting to 2012 Louisville Manufactured Home Show attendees!

 

These seminars will be held on January 11th and 12th, 2012. Other presentations and speakers may also become available, and as plans evolve, we will update you as the information becomes available.

Kentucky_Exhibition_Center_home_of_the_Louisville_Manufactured_Housing_Show_MHProNews

Louisville is where CEOs and executives from major companies, association leaders, and literally hundreds of the 'mom and pop' businesses all come together. Here is your chance to see dozens of new homes under one roof, talk to manufacturers about your needs and compare. Some 80 service and supply firms will be there!  The Midwest Manufactured Housing Federation, Dennis Hill at Showways Unlimited and hundreds of others work hard to make this the event to start the New Year. 

You should be there.

 

Members of our MHProNews.com team and I will be there too, so I hope to see you at Louisville 2012. For more info, click here. # #

 

post by

L. A. 'Tony' Kovach
Publishers and Marketing Director
MHProNews.com & MHMSM.com
http://www.linkedin.com/in/latonykovach