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Posts Tagged ‘reasons’

More Videos for MH Success!

February 20th, 2014 No comments

If a picture is worth a thousand words, and a video is made up for thousands of still pictures, you can imagine the marketing power that a single good video can provide. Now what if you had a series of good videos? Needless to say, your marketing power rises along with it.

We've used videos for years, and frankly started off with pretty low tech, desk top style productions. Even the kind of video that you shoot with a smart phone can be useful, if the subject you are shooting is good and there aren't a lot of jarring motions.

That said, quality video work is now within reach of the masses! We teamed up with the fine folks at ManufacturedHomes.com to do some videos at the 2014 Louisville Show. This is a brand new 'recap video' from Louisville.

Here is another Louisville Show recap video. Two different sets of views on the same event!

Think about the clear enthusiasm shown by Terry Decio. Terry's not a newbie, he grew up in this industry from a legendary MH family! His reasons for confidence ought to bolster your confidence too.

Or consider what Wally Coomer says in the video above; you put yourself and your business at a disadvantage when you miss such a show.

When operations like Terry's or Wally's are investing in the future, you should see the value of doing so too.

Two points to close on today.

1) Be at the 2014 Tunica Show, MHI's Congress and Expo in Vegas and make plans for the 2015 Louisville Show. Learn more to earn more at events like these!

2) Learn to use or improve the use of video, online on your website and use and improve your other marketing resources. Need help? You know who to call!

We will be at booth 14H in Harrah's Convention Center in Tunica. The map shows it will be right by the seminar room, where we expect full house attendance, just like you see in the video's from Louisville above. Please stop by and say hi. ##

Examples of how Cross-Marketing Works!

November 17th, 2013 No comments

As regular readers and most industry pros know, manufactured housing faces unique challenges in marketing. We have a great product that is not well understood or appreciated by most of the population. We will talk another time as to the reasons why that could become a blessing in disguise for those who understand how to attract potentially millions to their offices and sales centers who have cash or good credit. But today we'll focus on how cross-marketing works, by showcasing examples of cross-marketing in action.

This month on MHProNews, we had three 'exclusives' from industry leaders featuring extensive quotes found no where else in the manufactured housing industry. ELS Chairman Sam Zell, CU Factory Built Lending's Barry Noffsinger and Skyline Home's Terry Decio each have such featured articles.

I won't say which of these was in the lead in readership early on this month. But what I will say is that Terry Decio's company did a simple act of cross marketing near the end of the first week of November, and that simple step caused his article to ROAR ahead. All they had to do was take the easy step of a short post and photo to their corporate Facebook page.

skyline-corporation-facebook-page-cup-of-coffee-with-terry-decio-posted-cutting-edge-blog-manufactured-housing-pro-news-_001.pngWe preach cross marketing periodically in Featured Articles here on MHProNews and on the Cutting Edge of Marketing and Sales blog too.

Why? Because done propertly, cross-marketing works!

We promote our featured articles, but in this example, Skyline took the simple extra step of cross-promotion on their Facebook page. Viola! That article was suddenly the #1 read column on MHProNews!

What would happen if ELS or CU Factory Built Lending did the same? Think about it, because the answer is obvious!

 

Beyond Articles, Other Living Examples of how Cross Marketing Works

The upcoming Louisville Show is another example of cross-marketing. Everyone in the mix does some degree of promotion. The show does promotion of its own too, using mailers, along with banner ads on our website that look like the one below.

But what if everyone involved in the show could step up their cross-marketing game? What if everyone would cross post the Louisville Show or a show related article on MHProNews, as Skyline did on the interview with Terry Decio, linked above.

Louisville-Banner-show-me-the-money

Cross-posting links the Louisville Show website or to articles on MHProNews would obviously boost the show! The more pros who attend the show, the more all involved benefit.

It's a no-brainer.

Subtle Cross-Marketing

Most savvy players already send out invites for people to come to their specific booth or display. But why don't more take the extra step of emailing out a link to the FREE Business Building "Show Me the Money!" Seminars? Or emailing out a reminder about the networking mixer that KMHI and MHI are co-hosting at the Show?

Sometimes when you spotlight something on someone else's website, you draw a different and deeper kind of interest in what you do and offer. This is one of many ways that cross-marketing works.

Boosting the Industry Boosts You Too

manufactured-home-living-news-sharp-ipad-.jpgThe rising tide raises all boats. That's the simple yet powerful concept behind ManufacturedHomeLivingNews.com. We use that here on MHProNews as well. Because cross-marketing works.

You have scores of tools online (and off…) to advance your career, your location and company.

As Tax Time Looms, Remember This Tip!

Want to lower your taxes for 2013 and boost your business for 2014? Then remember, have your accountant confirm that your advertising dollars are a tax deduction!

Invest in what will grow your business. Make cross-marketing part of that plan. Call or email when you are ready to advance your location or operation to the next level of marketing or sales success. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Some Businesses Just Don’t Need a Website

June 10th, 2010 3 comments

I posted this partially tongue-in-cheek Top Ten list to my blog at BobStovall.com on Tuesday. I’ve gotten so much positive feedback that I decided I should share it with you as well.

It’s amazing to me the number of small businesses serving local markets that still don’t have a website. Or, they have one but it hasn’t been updated in months or years.

But not ALL businesses need an updated and dynamic website. So I’ve carefully compiled a list – in Top Ten fashion – of businesses that don’t need a website. I hope you aren’t one of these:

10. Businesses that are closed.

9. Businesses that are about to close.

8. Businesses that will hold their head just above water for a time and then close.

7. Businesses that don’t need customers.

6. Businesses that don’t need money.

5. Businesses that are afraid of success.

4. Businesses that don’t want to plan a future.

3. Business owners that will win the lottery.

2. Businesses backed by a Sugar Daddy.

1. The Mob

No matter how bad your current (or non-existent) website is, it’s never too late. Resolve to fix it now so you can begin reaping the rewards of a fresh, updated website now.