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Posts Tagged ‘radio’

Once is NOT Enough!

November 1st, 2013 No comments

People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words (so long as we don't take ourselves too seriously!). And that is the mistaken notion that for most things, 'once can be enough.' Really?

Now, there are some things that are indeed 'one time' events. We are born, once. Billions of people have married only once. So just as many rules have there exception, so does this rule. But remember, the exception proves the rule, but the exception isn't the rule!

To prove the rule, we eat daily, drink daily, bathe or shower routinely, brush our teeth, go to the rest room and do a host of activities on a daily or routine basis. Once is not enough. That is the rule.

Now, this is a marketing and sales focused blog. Let's apply that rule of 'once is not enough' to marketing and sales.

Do you run an ad one time, and then never advertise again?

Do you build a website once time, and then never updated it again?

Do you say something to someone one time, and expect never to have to say that teaching or example again?

Since the time we were kids, we had to learn things the 'hard way,' one step at a time, one example at a time, and then we practiced, practiced and practiced some more until we engrained i! People 'practice' law, they practice medicine. Professional athletes – even high school or college athletes – practice, practice, practice.

Once is not enough!

Does the coach give only one pep talk? Never to be repeated ever again?

Does the cheer leading squad give only one cheer, and then never do it again?

Does the religious leader preach only once?

once-is-not-enough-posted-on-mhpronews-com.jpg

Please repeat after me. “Once is not enough!”

If the poster doesn't have you rolling on the floor yet, please check your pulse or get a cup of coffee, tea, energy drink or whatever wake up beverage you prefer. 😉

Once is not enough.

Manufactured and modular housing is a wonderful product, and we showcase that amazement through numerous – and growing numbers! – of examples located at this link here. Once is not enough, we keep adding to it. Have you visited? Have you shared it with others? Did you do it…more than once?

Once is not enough!

We do websites, marketing and training. We practice what we preach, because it works! When you need the services (and believe me, with all due respect, most of you do need web, marketing and sales development services), do you pick up the phone or email to ask us for our take and fees on what you need? Do you make your marketing and sales training pay?

Because when these things are done well, it is an investment, not a cost! It pays far more dividends than any stock you can name!

But once is not enough!

You don't get motivated once, you don't train just once, you don't learn once, watch TV, listen to radio, shop or go out to dinner just once. You do these things and more, over and over.

That's a huge hint!

Profitable professionalism requires repetition, as does most things in life.

Encourage your team to read MHProNews routinely. We create this as a 'free' resource – with hundreds and hundreds of free marketing and sales tips – to get people started and 'hooked' on the need to learn more to earn more. But Reading one article, one time, is not enough!

When you hit the stage that you realize that you need more than the free level of service, then please call us. Feel free to compare what we do to what anyone else in our out of our industry does! When you are ready to update your website, or need online ads, marketing, sales coaching or training, or whatever you do, please call.

Because when you do, you may find as many do…

…that once is not enough. We have – not one – but dozens of recommendations and hundreds of endorsements via LinkedIn that keep on growing! We didn't help just one person, one time. We've helped many, often! That suggests that we can help you and your organization profit and grow too.

Start out for free. Share all the free stuff. Do it to GROW.

But when you are ready for more, please call us. If you don't get an immediate reply, call or email again!

Because once is not enough. 😉 ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

The Thing Needed

September 6th, 2013 No comments

It can be very helpful to go back in time, and compare 'then with now.' The downloadable attachment below has many relevant points, and it was written years before I got into consulting. The points in sharing this are many, and can benefit all with an open mind. One of the points are that the basics – the fundamentals – are among the keys to success, and this article has a number of those fundamentals!

The article attached was first published in the November 1988 issue of what was then call the Mobile/Manufactured Home Merchandiser, later re-named, Manufactured Home Merchandiser magazine. While much has changed in technology, terminology, attitudes and styles, it is surprising how some of the basics then are just as true today as when the attached downloadable article was written.

At the time, yours truly was the proud owner of a manufactured home retail center that was growing rapidly, in spite of the economic collapse that had taken place in oil-boom-to-oil-bust Oklahoma. My personal part of the business was marketing and sales – sound familiar? – while others at our center did a very fine job of other necessary functions like bookkeeping and lender relations, service and delivery coordination.

During a time when 80% of the retailers folded then in Oklahoma (sound familiar to the MHIndustry post 1998? Or the MHIndustry post 2008?), humble S&L Homes (we sold repos for S&L's, new and other pre-loved homes) was growing, growing, growing. We hit the top 1% of all retailers in the U.S. our third year in operation, all during a down market when other dealers that were far better established vanished.

Why? How?

Please read the article, because many of the basics then are the same basics today.

Are there differences? Sure – like change “mailers” for “email” or social networking. Change print for the Web. Change TV and radio for YouTube!

The reality is that we can market better today for less, for those who are willing to learn and do it. We can also sell better then than now, for those who are willing to dig in, learn and do.

My road to business ownership was not easy. There was no rich relative, no SBA loan and most of the 'training' came from reading and a handful of seminars, but also boat loads books and audios personally invested in to advance myself.

A tag line came across a public service announcement the other day that applies to all of us.

Learn to read. Read to learn.

That same issue of the Merchandiser had articles from people like Guy Laird (remember him?) and Bill Carr (still active!) that were among the many that I devoured every month. I would have proverbially killed to have had access to all that we share on MHProNews.com monthly, because reading was the path to learning more and earning more.

In my career run up to opening S&L, yours truly managed at 3 retail centers and assisted at a 4th before jumping into ownership.

If you are an owner, encourage your people to learn more. Yes, someday, they may leave you. But in the mean time, you will be earning more and so will they! The good performance of some tends to lift the performance of others.

So the rising tide tends to raise all ships.

If you are an employee or contractor, absolutely make it your business to learn all you can. Read daily (yes, every business day). Go to meetings, attend seminars.

Learn not just from the present, but from the past.

Learn from every mistake. Learn from every success.

Keep a good attitude!

Sure, a smile came when my eyes revealed how much younger I looked in the picture on the last page of the attached article! I wonder what happened to the others in that photo, after the business was profitably sold, we eventually lost track of each other (no email or Facebook then).

What we did as signage then, would not be what I would do as signage today. We'd be talking social networking and lots more online stuff in such an article.

But much of it applies – attire, attitude, training, marketing, sales basics – so much that you may want to read and re-read this, because it covers the fundamentals – the basics of success – quite well. But you can decide that for yourself!

Near the end of the attached article, there is a phrase yours truly typed 25 years ago. Doing what is needed. Doing the things needed is the only pathway to success.

No one will hand it to you. Everyone has to earn it in some form or fashion! Do what is needed, whatever that 'thing' is. It will pave the way to your future. ##

Download the article

Increasing Sales in a Down Market –
Mobile/Manufactured Home Merchandiser, November 1988 – by L. A. Kovach.

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

If Word of Mouth Is Still King Are you Maximizing it?

June 8th, 2012 No comments

Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the Internet took over with its billions of websites. Did these work? Absolutely, because it was the only or best method available to them at the time.

Even though technology seems to have taken the majority of the stage today, do you think word of mouth is a “bygone days” approach to growing your business? If you think 'yes,' think again. Word of mouth from loyal and optimistic customers is still a very effective way to spread the message today of what you offer.

Now, don’t get me wrong. I’m not suggesting that business to business advertising or business to consumer ads are not a good investment. Of course they are. Why? Because advertising is the only way to reach your market’s full potential of new customers cost effectively, with convenience and repetition. We all know that message repetition is a key to effective media exposure.

What I am saying here is that the best way to improve the overall effectiveness of your advertising investment is by creating “mass word of mouth”.

What is “mass word of mouth?” An example may help.

Let’s say you are a Community owner and you want to fill vacancies at you location. First, if you have significant vacancies or lack sufficient retail sales, you should be engaging MHMSM.com proven Solutions Department. But I digress, so let me return to the point.

Let’s say you have 100 residents that have lived at your location and they are happy to be there and feel like living there has been a wise decision. Let’s also presume you have vacancies you want to fill or unsold homes. Further, one or more of the following may apply:

– You want to sell your location but know that you will get less for it if you have a lot of vacancies.

– You want the location to look successful not just for yourself but for the other residents as well.

– You just want to stop losing all of the potential revenue from vacant sites.

Customer statistics over the years have indicated that for every satisfied customer you have they will tell 3 to 10 other people about their experience. Imagine for a minute if every one of your residents told just 3 people about the great lifestyle they have living in your property. So if you have 100 residents and they each tell 3people – well I’m sure you can do the math – that’s 300 potential ways to fill your vacancies. Vacancy problem solved.

Yes, you need to have a website. Yes, you need to have a well maintained location and satisfied owners or renters, But in the end just having these will not guarantee your vacancies will be filled as you watch thousands of potential dollars fall through the cracks every month.

There are five things you should be doing if you want the tremendous impact of word of mouth exposure.

  • Your residents need to have a good lifestyle and feel happy that they live where they do.
  • You have to encourage word of mouth advertising.
  • You have to reinforce for your residents the wisdom of their housing choice with your company.
  • You need to give your residents ideas on how to help them solve some of their housing issues, needs or problems.
  • Your staff needs to be effectively trained in customer service, sales and management skills to aid this word of mouth process.

For communities or retailers, our free new resource at MHLivingNews.com can help with many of these issues. It will reinforce the lifestyle choice they've made in manufactured housing. It will debunk some of the outdated myths that are tossed at 'mobile homes' by an unwitting media or others. Happier residents or customers, will yield over time more referrals.

We have a wide variety of services available that can help you solve many of your current challenges. We call it simply, Solutions. It says it all. All you have to do is let us know your challenge, and we can tell you the ways that we have helped other companies like yours solve them; profitably.

Then, you can join the 'word of mouth' that we get, like the testimonials found at that link. Want more, just call me.##

 

Posted for
Tim Connor
Business Development
MHProNews.com
MHMSM.com
And the new MHLivingNews.com
704-895-1230

tim@mhmsm.com