Posts Tagged ‘QR code’

“Hi-Tech Business Cards”

August 18th, 2013 No comments

What's in a name? Plenty! What you label or 'name' an item can often make or break a product or service. Or as a friend of mine bounces back and forth with me, 'the truth well told is powerful.'

Let me share a specific example.

As one of several tests for 'spreading the word' about the new website with the public and industry, we printed up two new cards. These we named or labeled “hi-tech business cards” as they were handed out to someone.

The one below with 3 QR Codes on it is designed to be given to Industry professionals. The one that says “Improved LifeStyles!” is for the public at large.


Both are standard business card size. As I hand them out, and say words like “You might find this hi-tech business card of interest,” a wide array of replies comes, but so far, all of them positive.

Wow, this looks cool.”

This is my first hi-tech business card.”


The person who said, “I like it,” and promptly pulled out his smart phone and used his QR ap scanner to read the card.

Want to do something different? Consider your own hi-tech business card. Combine it with a sharp looking website, and voila! You can make an instant impression that can lead you to more business. ##

PS: Check our many Exclusive and Red HotFeatured Articles for August and see the other new stories at too.

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 815-270-0500 |

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Profiting from QR Codes

March 20th, 2013 No comments

We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the most out of your QR Code use?

QR is short for Quick Response. Here is an example of a QR Code.

You download a free ap through your provider's ap store onto your smartphone or camera equipped tablet to access a QR Code.

Along with the explosion of smartphone use, so has the use of QR Codes in marketing.

ComScore reports:

"129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October."

According to ScanLife:

"In 2012 research by Accenture on the effectiveness of consumer engagement triggers concluded that among 1,000 television viewers, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag. Similarly, during the 2012 London Olympics, we found that the proportion of individuals interacting with QR Codes was 36% higher than with Foursquare. Last but not least, our own research shows that the average engagement post scan to click was 62%.

Like social media in the early days, marketers who learn to harness the power of mobile engagement will have a significant head start in the market place -whether it’s QR Codes today, or combined with NFC or augmented reality tomorrow."

Using QR Codes to Save and Make Money

While brochures may not go out of style right away, QR Codes have the ability to turn a business card sized document into a robust multi-media platform. Those seeking to save money on handouts could consider using a small document with a QR Code on it instead. We've seen a company that did this at the Tunica Show. Our team has done this since the 2012 Louisville Show. Here is my card's front cover for 2013.

QR Codes appeal to the young, which our industry can't afford to ignore.

QR Codes also appeals to the upscale 50+ shopper. As smartphone totals and camera-equipped tablets continues to rise rapidly, the size of the QR market will steadily expand too.

Here are some charts and graphs from eMarketer and ComScore that underscore the size, breakdown and growth of this market.


Don't forget that Backside!

As a footnote, the next time you do a business card, consider using both sides of your card! Why let that back side real estate go to waste? The back side is also another great place to place a QR Code.

Here is the reverse side of my business card, as another example.

If you aren't using QR Codes, start! If you are using them, consider how you can expand their use. Those who do should profit more because they did. ##

PS: Check our many Exclusive and Red Hot Featured Articles for March and see the

other new stories at too.

l-a--tony-kovachL. A. "Tony" Kovach and Spotlighting the MHLifeStyle = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford

QR Code Makes Paper (and other) Promotions Interactive

May 25th, 2011 No comments
QR Code links to sample real estate listing

QR Code links to sample real estate listing - click to enlarge

Just when you think you know everything about marketing Manufactured Housing online, technological advancement proves you wrong.

One of the best things about the web is its interactivity. Hot linking, audio, video and scripting can provide your website visitors with a rich experience and provide you with a world class marketing tool. Email and social networking can further enrich the experience and provide your visitors with more entry points to your website – the heart of your online marketing strategy.

What if you could have a way to make your offline assets – your business card, brochures, magazine ads, post cards, clothing, bumper stickers etc. – interactive as well? What if someone could click a link on your business card and be taken to a special offer on your website? What if an after hours visitor to your place of business could visit your website by clicking a link on your front door? What if a potential buyer could click a link on a home you have for sale and immediately get all of the info on the home?

Well, I don’t think you’ll be actually clicking on links on these objects anytime soon, there is something almost as good that can do all the things we cited above… plus much more.

It’s called a QR (Quick Response) Code and it’s picking up momentum as a way to make almost anything interactive. You may have seen one already. They pop up in magazine ads, museum exhibits, tourism brochures and many other places. If you have a smartphone and a reader app for QR Codes, you can scan them and get more information, contact info, photographs, web pages, Facebook pages, coupons, special deals, etc.

Here is an image of my business card with a QR Code on the reverse side that leads to my consulting website:

Now my business card does double duty. It provides the holder with the usual contact information – the same as any other business card – and it provides a direct link to my website. Go ahead and test it if you have a smartphone. If you need a QR Code reader, check your phone’s App Store – there are sure to be several you can choose from.

QR Code usage is in its infancy as we write this. They are primarily used by early adopters. But the potential for marketing with QR Codes is unlimited. This is a technology that you may want to have a good look at. It’s easy and inexpensive to use. It’s about to become one of those high ROI marketing techniques that will make late adopters wish they had moved on earlier.

Need help putting new technologies into action? Contact or call Bob at 859.755.4115.