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Posts Tagged ‘professional life’

Cave Man

October 21st, 2012 2 comments

Most of us are familiar with "man caves." You know, those rooms dominated by a flat screen TV where the guy hangs out to watch football, other sporting events or a movie while eating and drinking in the comfort of his home. But how many today think about the "Cave Man," in the context of communications, marketing and the related bottom line connection?

Before written or visual communications there was verbal communication. Those motivated enough could find the pictorial drawings on cave walls that were perhaps the earliest form of non-verbal communication. Where there some back then who thought that drawing or painting on cave walls would not catch on?

Fast forward from cave drawings through time to writing on parchments, carving or painting on wood, creating statues of stone, canvas painting, hand written books, stained glass used as religious or decorative communication, the printing press, mail, typewriters, radio, TV and the Internet. It seems clear we have – and still use – many forms of visual and audio communications.

So why do some today hesitate to embrace the latest forms of communications and marketing? Why do some go too far the other way, using only Facebook, tweets and texts as if all else was un-cool and thus not worthy of use?

What you need depends in good measure in where you are and how robust your business is. Is your business or organization missing something? If so, what are you doing about it? Who are you going to call to fix it, someone who doesn't know manufactured or factory built housing? Or someone that "gets it" our industry AND can help you get what you need and want online too?

I've met individuals who are – or once were – successes in retail, communities, installation or other aspects of the manufactured housing industry. Some of them resist embracing what is new. They might scoff at the cave man of thousands of years ago, but not realize that they have no reason to fear the modern forms of communication that could return their business or professional life to good financial health.

It is rare today to find a HUD Code or modular home retailer who doesn't use the Internet. But there are way too many who have a website that is 3-5 years old – or older! – and their website looks it. They may not stop and think that their website is the first – and perhaps only – impression they will make to a prospect who has good credit or could pay cash for a home. Retailers have to consider that such a good prospect may only briefly look once – statistically as brief as 5 seconds – at their website and then check that retailer on or off their list. All in those first few seconds; all because of the initial look and feel of their website.

Think about this fact. A good website may pay for itself in the very first sale. Doesn't that make having a good website a no-brainer??

It is sadly fairly common that manufactured home community owners have no web-presence of their own. They may be listed on someone else's website or online yellow pages. But they have no web presence that proclaims in a modern fashion why someone should call them vs. the other nearby community operator who has a great website. Then those souls with an older or no web presence wonder why they have vacancy issues…

If this is someone you know, take heart, take heed and do what others are doing!

When the parent body and management of the Louisville Show decided to have a website made, they turned to us to give them a modern look and a good presentation. Take a look at the link to the LouisvilleManufacturedHousingShow.com – then kindly return to finish this article.

Who you are in business is projected by your web presence; or lack thereof.

There is nothing wrong with having a man cave, but if you are not in step with the latest online marketing, then good business strongly tells us to step into the present!

Think about how hard it is to find that drawing made by a cave man, unless you find it online! If you do find that cave drawing, are you impressed enough to go see it in person?

Your web presence may be more important than your curb appeal. Some 94% of all home shoppers are online today hunting for their next home before they go and see an actual house, builder, retailer or neighborhood. 94%! Are you catching how important that could be for your business or that of a colleague of yours who may be struggling?

If you are fortunate and up to date online, but you have a friend or colleague in the business who needs help, please send them the link to this article.

If you have a great web presence but lack a social media campaign, that's important too! On any such marketing need, give us a call or send us a message. We know what that 'cousin of a friend' doesn't about both the Internet and the Industry.

Man caves can be cool. But don't be seen as a cave man by prospective customers who can afford to buy from you! ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Habit forming

June 21st, 2012 No comments

First you form your habits, then your habits form you.  This maxim is true in our personal life, and it is true in our professional life.  That includes how you approach management, marketing and sales too.  Let's see how this principle plays out in manufactured housing.

In this new economy and more rigorous regulatory environment, you have either:

  • adapted to the new situations,
  • have not,
  • or are seeking to find ways that will drive profits for your business.  
  • If you are stuck in old ways that no longer work, then that old habit is now limiting you.

We strive to practice what we preach here at MHProNews.com/MHMarketingSalesManagement.com.  We test new ideas.  We strive to use old tried and true ideas only when they still apply.

Videos are nothing new.  We have had TV available to the masses for about 60 years now.  There have been motion pictures for about a century.  What is a newer development is the ability for a firm like your to make their own video.

Here is short one we just did as an introduction video.  Take a look.  Then think about how you could do a video project that could help your firm too. The technology today makes this so much easier than even a few years ago.

 

 

Tony like's to quote a saying of G. K. Chesterton, on a theme that Zig Ziglar has touched on in his recent column on our site. The original quote is this:

If a thing is worth doing, it is worth doing badly.”
 
– G. K. Chesterton

This is a paradox, so it needs a bit of commentary, that the Ziglar article linked above does nicely. Let's try to get the meaning down to a phrase. You have something worth doing, but because you are new at it, so at first you do it 'badly.' Later, as you do more of the 'thing' – whatever it is – you get better at it. You also get more comfortable doing the something new over time too. Just as a child learns in stages, so too we adults. We improve by doing!

Putting our own principles to work, here is the Updated (improved) version of the video above.

 


Let me also give you a big tip. Sometimes the slickest pieces are not the ones that connect you to your target market. Many people want GENUINE, not 'slick.'

Is there some area of your operation that you want to improve?

  • As a manufactured home community owner, could you be filling more vacant homes and sites? Do you want more happy residents that pay better as a result?
  • As a manufactured home retailer, would you like to have more sales and more happy customers, who bring you referrals so you sell even more homes?
  • As a factory builder, wouldn't you like to get more market penetration, and offer something unique to your retailers, developers and communities that would drive more sales for them, and thus for you too?
  • As a lender, insurance company or other vendors and suppliers, don't you also want to stand out from the crowd and land more business that sticks?

There is only one honest answer to questions like these: of course, yes. Who honestly wants to sell less or do worse?

So why not try something new in your business today? Why not start a new habit, starting right away?

There are many ways to learn and do something new.

You can talk to someone or read articles and books – like this one – pick up an idea and then experiment with that idea yourself. You can put someone on your payroll that does that new thing for you. Or you can outsource, which means you could learn from someone who knows, and then when you have that new thing well in hand, you can shake hands and move one without the hassles or long term commitment that comes from hiring an employee.

When you are ready for proven ways to grow your business, please take a look at our services menu, attached here. From websites, to training in management, marketing and sales, to Business to Business (B2B) advertising here on MHProNews.com or Business to Consumer (B2C) outreaches to manufactured home owners and MH Shoppers at MHLivingNews.com, come to us, first, last or in between. Give me a confidential call. I'll listen to your situation. We can tell you if we can serve you or if you need to think about someone else instead.

You see, we have a habit. We want to work with companies that we truly believe we can benefit. If you win, then we win too. When everyone in the mix benefits, that is the basis for a solid professional relationship. It is a habit worth forming. Just see what some of our clients have said or take a peek at many more letters, awards and testimonials linked here. ##

Posted for
Tim Connor, CSP
Business Development, Ad Manager & MHSpeakerTrainer.org Coordinator
MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com
Factory-Built Housing's #1 Online Trade Publication (biggest and most popular)
ph 704-895-1230 email tim@mhmsm.com