Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …
Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that natives and foreigners understand each other. The same principle often holds true in business. We learn a way – "our …
First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales too. Let's see how this principle plays out in manufactured housing. In this new economy and more rigorous regulatory environment, …
For those or us old enough to remember, sales was often viewed by millions as something you did to someone, rather than doing something for someone. Sales was seen – and taught – as a kind of manipulation. A person or a company wanted to manipulate their way into a sale, they did it via …
In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it the players on the business to business side, or the patterns of players in the consumers seeking a home, knowing their tendencies …
