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Posts Tagged ‘poor performance’

4 Tips on Using Pinterest

August 26th, 2012 No comments

Pinterest is rising rapidly in the social networking world. We have our own Pinterest board for promoting manufactured housing. You should too. When Inc Magazine and others suggest that you should be using Pinterest for marketing, it is a good reason to sit up and take notice. Let's share 4 of the tips they did for making your Pinterest efforts improve the image of manufactured housing and your part in it.

Use other social nets to feed Pinterest

Facebook, Google+ and LinkedIn are among the resources you can use to attract more attention to your Pinterest page.

Promote more than products

Inc. echoes a theme we have mentioned before. “The temptation for any business is to post pins only for products you sell. Giselle Gonzalez is a promoter…” who “says Pinterest users are savvy in spotting a board that is too self-serving and only posts (their) product photos.

Follow the big hitters

Inc. said: “One of the best ways to raise awareness about your company is to start following the big names on Pinterest. This is the proven method on Twitter: When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader. Sevenly’s Palmer says it’s important to find out who is “pinning” your products and to follow them to see if they follow you back. Most do, he says.”

Selective curating

Inc. observes that: “Pinterest caters to those who love to “curate” or weed out the good from the bad. Presenza, a custom clothing designer, finds unique products beyond their own offering and pins them. The company also uses key phrases on their board like “made in the USA” and “defining confidence” to help define the brand.”

Pinterest is primarily visual. One of our best potential tools to break down stereotypes against manufactured housing are the proper use of visuals. Our advice in an early column on Pinterest dove-tails with Inc's, to learn more, please check that prior Pinterest column out at this link here.

Proper “Pinning” Prevents Poor Performance!” Enough said for today. ##

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

What Super Stars Have in Common

July 25th, 2012 No comments

Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more.

Before continuing our series on the 5 Motivators, let me share a thought captured from industry veteran Chad Carr in a recent webinar. Two key thoughts are summarized well in the motivational poster you see below.

What Super Star Athletes Have in Common inspirational poster on MHProNews

If you like or need motivational posters and messages, please visit the Inspirations blog

I was comparing notes recently with a factory built housing pro who hangs his hat West of the Rockies. We spoke about the state of training, marketing and promotion in our Industry. We agreed that it needs improvement. During the conversation, the following points where raised:

  • Holiday Inn
  • Best Buy

What do these two very different but successful businesses have in common? They both invest two weeks minimum on training for each new team member, before they go to the counter or hit the sales floor and talk with their first customer. They also invest more time after initial training on training updates, plus do routine huddles with their management too.

So why do so many manufactured home marketing and sales organizations fail to do what is proven to work in other industries and professions?

Every super star athlete does two things: they practice routinely and they get coached.

The winning teams don't march out onto the field or court and just do their own thing. They have a plan, a process that works for them. What doesn't work, they strive to improve until it does perform.

Proper planning plus preparation plus practice prevents poor performance.

When you don't have a company coach, use a personal one. Buy books, attend sales seminars, read articles, yes. But to be a super star, experience proves you must practice and be coached.

Check back soon for our next article in the 5 Motivators series.##

L. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.com =MHMSM.com= Industry News, Tips and Views Pros can Use

Services:B2B and B2C Ads, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford