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Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales

August 1st, 2014 No comments

Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it.

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Photo Credit – WikiCommons.

We also tend to 'judge' or 'discern.' Labels are not just something on a can or jar. Politicians, actors, workers, companies, sales people, specific news or trade media, consultants, experts, products or services…so much of what we think about gets 'labeled.'

We either define ourselves or we allow others to define us. But if we let others define us, how do we re-label, re-define or re-brand? Vivid comparisons are part of the equation.

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Moore, OK and nearby area tornado damage 2013.

Tornadoes, hurricanes and high winds are subjects manufactured housing takes it on the chin for daily in the minds of those who consider housing options. 'Gee, I'd love the price-point of a manufactured home, but they are blown away by the first strong wind.'

Really? Who says? Was the right information provided so a more accurate comparison could be made?

Learning how to address the tornado-hurricane-high-winds-topic the correct way is huge. Frankly, a big element is about making the correct comparisons. See the side by side photo above.

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We showed this screen capture from Google Images on the Masthead Blog earlier this week. Every picture but the last one above came from either this MHProNews site or our new public-image-education-focused sister site, MHLivingNews.com.

Notice how we make comparisons?

The far more expensive site built house is losing its roof, while the lowest priced new manufactured home in that market is seeing a bit of skirting flapping.

The site built roof failed because the roof tore away, but on the manufactured home where the roof pulled loose it was because of an improper add on, which tore away first and that pulled the roof off the home like a giant para-sail.

FYI, NBC reported that it's add-ons which – in a post-storm study – where responsible for 80% of the home severely damaged or destroyed. The MH's would have been okay, had the add-on been done properly, or had it not been there at all.

No one wants to be caught in a tornado or hurricane. Look again at the top two photos. If you had to be in one of those flattened houses or the manufactured home which rolled over – and neither one had a basement – which would you rather be in? The decimated site built houses, or the manufactured home that got rolled, but is structurally so durable it's mostly intact?

Enlightened Self Interest! A Voluntary "Mutual Benefit Society"

There are reasons why you should want to send your customers, your shoppers and everyone you know to ManufacturedHomeLivingNews.com. There, we are gathering and telling the good news about manufactured homes. We are debunking the myths, or outdated stereotypes. When you and your team know that site backwards and forwards, and then use it at the right time with customers, you will sell more homes. It's a no-brainer.

Three Steps to Your Organization's or Career's Advancement

1) Daily reading. Not just you, but your all of your team mates too. Don't think 'they aren't smart enough,' or 'they aren't motivated enough.' Peopleignorance-costs-knowledge-pays-cutting-edge-blog-mhmsm-com- want to take pride in their work! What they don't know, will cost you money. Period.

A minimum of 15 minutes daily here, and no less than 7 minutes a day on ManufacturedHomeLivingNews.com, will at the end of a year be proven to advance your results and profits. Invest more time, if possible!

On our public site, you should read articles and view videos a number of times, once today, again in a week, etc. Why? So that when a topic comes up, you know immediately which story or stories to go to with your prospect or customers.

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RSS feed symbol.

2) RSS and links speed your success. We love links, and you should want to give them! We already have very good search engine positioning, but YOU want us to have the BEST possible, every time. Why? You want ManufacturedHomeLivingNews.com to come up in a home shopper search. You want your customers 'pre-sold' or mostly sold. We don't sell houses, we tell stories. We let YOU sell houses!

    An RSS feed to ManufacturedHomeLivingNews.com is important to YOUR sales. We are the industry's best public image and education site. See this Masthead for examples of how an RSS feed can boost your site performance too.

    money-bag-wikicommons-cutting-edge-blog-mhmsm-com-

    Unlock the money bag.
    Comparisons and the 3 Steps suggested
    can help.

    3) Invest Your Money Wisely! One and two above are "free." This one is about where you spend or invest your dollars. When you realize that you need:

      • Marketing
      • Sales training
      • Consulting
      • Website upgrades or a new website
      • Research or copy writing
      • Videos
      • Advertising…

      When you have a need, turn to us or to one of our writers or sponsors. When we win, we can do more. When you win, we win too. Think of this as a voluntary Mutual Benefit Society.

      Let's close with a request that you share via your social networking – Facebook, Twitter, LinkedIn, etc. AND by email this link below. It puts idea #1 above in action.

      http://manufacturedhomelivingnews.com/nbc-news-today-show-manufactured-home-performs-better-than-conventional-housing-construction-in-ibhs-hurricane-wind-tests/

      Then go to Reddit, sign in and comment on this link!

      http://www.reddit.com/r/todayilearned/comments/2c6ey1/todays_manufactured_housing_is_not_your/

      Reddit gets millions of visits. The higher that link goes, the more people will discover the truth about MH and will decide to buy. What goes around, will come around to you.

      So please do your part to make this go viral!

      Speaking of Linkedin, my thanks to all who connect with me on LinkedIn, provide an endorsement and share good words about our work to others.

      When you support our sponsors and support us, we are more able to benefit you. It really is that simple. There are a lot of fine industry sites out there, but the thousand of pros who come here daily make us realize that we compare well to anything else remotely like us. Hey, that's a comparison too…##

      L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

      A New Trend in Marketing Communications

      September 12th, 2012 2 comments

      Politicians are doing it.

      Companies are doing it.

      Those trying to stand out in the jobs market or trying to advance their careers are doing it.

      What are they doing to enhance their communications and increase their stature and image?

      Infographics!

      Here is an example of an infographic that was shared with me recently. They used a core message as a lead in, which we are displaying between the three dashed lines then followed by the infographic.

      Robots Bring Jobs Back to the US

      The rise of robotic automation in the manufacturing and packaging industry is often blamed for the steep job losses in U.S. manufacturing, along with the rampant outsourcing of labor to cheaper workforces. But a real look at the facts and stats show that things just aren’t that cut and dry.

      Check out our infographic below and you’ll see the many ways in which robotics and the reshoring initiative can help increase manufacturing employment in the U.S. From providing improved safety measures in dangerous jobs, to introducing higher-paying, specialized positions that workers can be trained to fill, to laying out the true pros and cons of offshore outsourcing, this infographic sheds some light on the “other side” of the story.

      kukaInfographic31-posted-cutting-edge-blog-mhpronews.com-manufactured-home-marketing-sales-management-

      Robots And Automation Bring Jobs Back To The U.S.. Courtesy of Kukaconnect.

      Infographics are a combination of information and graphic, as the name implies. A well designed infographic can attract the eye and invite a deeper look.

      As you consider your next print or web based message outreach, consider an infographic as one of the tools to make your message stick better with your target audience. ##

      l-a--tony-kovachL. A. "Tony" Kovach
      MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
      MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

      Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

      Office –815-270-0500
      latonyk@gmail.com or tony@mhmsm.com
      LATonyKovach.com
      http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

      http://pinterest.com/latonyk/manufactured-home-lifestyle/

      +++

      Whether you think you can or whether you think you can't, you're right. – Henry Ford

      Pinterest

      May 16th, 2012 1 comment

      If a picture is worth a thousand words, then Pinterest must already be worth billions. I recently signed up, and want to encourage you to sign up and/or pass the following on to all on your email lists.

      http://pinterest.com/latonyk/manufactured-home-lifestyle/

      We can add to this, of course, this is a start.

      The idea is simple. It can benefit what ever it is you do in manufactured housing. Here is how.

      We show appealing photos and a bit of copy with an image that showcases what is good about the Manufactured Home LifeStyle. This isn't selling one company's homes – it is selling the lifestyle – which will lead people to retailers and communities over time, which will sell homes.

      It is a soft sell, not a hard one.

      There are links back to our new MHLivingNews.com site. As you know, this MHProNews.com site is for Business 2 Business professionals, so we really don't look for ANYONE outside of our Industry to jump in here (not hiding it, just keeping it focused on professionals).

      The new MHLivingNews.comis different. We want people far and wide to see this site! Pinterest will be one way to get them there.

      If you decide to do a Pinterest board, let me make a suggestion. Do something that will attract attention In Addition to manufactured homes. In my case, I used Chicago Botanic Gardens. I may add others interests later as time permits. But the point is that if someone likes the Gardens, and they end up on the board, they are likely to see what else that person – in this case me, but it could be thee! – is interested in.

      When politicians are using Pinterest to connect with voters (and they are) on a personal level, it is one of millions of reasons for us to use this as a simple and free tool to showcase manufactured and modular homes. The more people see, the more they will get curious.

      Drops of water over time will fill the bucket. We can't “pin” our hopes on that alone, but if we do some pinning along with other things like MHLivingNews.com, it will only help our Industry's image – and that will drive more sales and satisfaction.

      http://pinterest.com/latonyk/manufactured-home-lifestyle/

      Please, check it out and pass the hotlink above along! ##

       

      Post by
      L. A. 'Tony' Kovach
      www.MHProNews.com
      www.MHMarketingSalesManagement.com or www.MHMSM.com
      Innovation – Information – Inspiration for Industry Professionals

      Office – 815-270-0500
      latonyk@gmail.com or tony@mhmsm.com

      http://LATonyKovach.com
      http://www.linkedin.com/in/latonykovach
      http://pinterest.com/latonyk/manufactured-home-lifestyle

      Tigers vs. Toothpicks and Manufactured Housing Marketing

      November 9th, 2011 No comments

      The video below by AVG was designed to demonstrate the idea of strength in numbers. Its short and interesting! Once you’ve watched, then let’s finish up this brief thought provoker.

      Did it look to you like those tigers were stopped by tooth picks?
      We don’t have to be giants individually.  When enough of us band together, instead of fighting each other, we can make a difference.  
      Do you think we can do the same principle of Tiger vs. Toothpicks can apply to negative manufactured housing media?

      Or with run away red-tape?

      Business and job killing legislation and policies?

      The point is the same principle works in Associations, which are designed to protect and promote the industry. They need you, and you need them. When Associations, professionals and our client base all team up, we have some of the key elements for success.  We have some of the key elements for marketing the Industry, protecting it from negative media barrages. 

      Think of that tiger as the anti-manufactured housing media.

      Think of that tiger as the run-away politicians and bureaucrats, you know the ones.  The ones who never met who never met a regulation they didn’t like. 

      Read more here, or email Tony@MHMSM.com and in the subject line, say “Let me see the next MH Alliance/Phoenix Project webinar!”  We may not be tooth picks, but the idea of enough good pros pulling together will stop the tigers that are hunting the hard working owners and pros of our industry. 

      Just as auto dealers or shopping centers and malls band together to market, the same thing can be done by enough pros.  All who do so can reap the rewards.# #

      post by
      L. A. ‘Tony’ Kovach
      Publisher and Marketing Director MHProNews.com & MHMSM.com http://www.linkedin.com/in/latonykovach