perception

Amway and Autos – Lessons in Branding, UnBranding and ReBranding for Manufactured Housing

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Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …

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Enhancing Confidence

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How do you choose the companies you work with in your business? Generally, we think that price, service and selection are the determining factors, but studies show the most important factor is confidence. Confidence that the company is stable and able to provide what we need. And how do we determine confidence? The answer might …

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