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Posts Tagged ‘owners’

Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers

February 4th, 2016 No comments

If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉

One reason MHProNews and MHLivingNews dominate in their respective categories is because we practice what we preach. We generate daily, relevant content on MHProNews. The result? At the time I’m doing this blog, here is how many people our home page guest tracker says are on our site, “We have 3585 guests online.”

To put that in perspective, 1571 is the official total registrations (not arrivals, registrations) for the 2016 Louisville Show, per Show Ways Unlimited final tally. So we have more than double on our site at this moment, as the 2 day show had for total registrations. Needless to say, others will come to MHProNews during the course of every 24 hour day.

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Screen capture of MHProNews home page guest counter, at date and time shown. Screen capture using Jing by TechSmith.

Check out these three infographics. The sources for each are cited below their respective infographic.

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Outsource content creation can often be more cost effective, and while a company like Inklyo could be good in many fields, MHMarketingSalesManagement specialize in factory built housing. We know the market and the target audiences.

Marketers widely agree, Content is King. Good content means better SEO, more traffic and more love from Google or others. It means more return visits from your target audience. The following is circa Aug 2015.

Video and Your B2B or B2C Marketing.

The following data/chart is circa Aug 2015.

video-marketing-infographic-credit-HighQ-postedCuttingEdgeBlog-MHProNews-com

Compare what we do at MHMarketingSalesManagement to what any other similar firm does for the MH Industry. If you dare to compare our services with HighQ or any others, you’ll rapidly see why we have over 100 unsolicited endorsements from pros like you.

As you read the below, keep in mind that a blog post can be vidoes, images, text a combination or a variety of different kinds of content.

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We have professional writers who know MH, but compre what we do to Blogger Sidekick or anyone else in MH. We give the added benefit that your marketing dollars support our industry building efforts, and routinely yields additional back links and exposure on sites you’d not otherwise be on – that’s good for your site and business image.

We do a variety of video styles, from commercials, to third-party news interviews, lower to higher tech. Two examples are below.

Note that the interviews are real people and are unscripted, that creates more interest for viewers.

What are you doing in your content marketing for 2016 to increase your engagement with your audience? Come to the pros who know the MH biz and know good content creation.

We do websites, professional content creation, including video, copy writing and more for B2B and B2C. We also do sales recruiting and sales coaching, that draws high praise from attendees.

What we don’t do, we can routinely point you to. For those ready to advance, one call or message can start it all. 863-213-4090 or latonyk@gmail.com. ##

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L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit. See him present in Tunica on March 22nd, 2016 – click here for a video and more information!.

L. A. “Tony” Kovach.

It’s Manufactured Housing photo time

May 22nd, 2011 2 comments

HowDoIDoThatVideos.com logoManufactured Home and Land Lease Community operators and owners, and retailers take note: if you’ve been waiting for the right time to photograph those installations, properties and communities, now would be the time.

In many parts of the country, you’ll need to wait out the rain to get a clear day to photograph those homes and communities, but it will be worth the wait.

Be sure to get plenty of photos when the sun shines so you’ll have a lot to choose from when you post them to your website or Facebook fan page.

You may need to re-size or enhance your photos before uploading them to your website. There are a few tools that I’ve used to do this that will cost you absolutely nothing to use.

If you have Mac, your computer came with iPhoto. iPhoto makes the job of adjusting, enhancing and resizing your photos a snap.

But if you’re using a Windows or Linux powered machine, there are a couple of tools here that can help you get the job done in style.

First, there’s the Open Source application the GIMP, that runs on Linux, Mac or Windows. the GIMP can do pretty much anything that Photoshop can do – but saves you the $700 that Photoshop costs. There are installers for each. The Mac version requires that the X11 X-Window system be installed. It is installed on OS X 10.5 Leopard and newer by default. the GIMP for Linux and Windows can be downloaded at GIMP.org.

Here’s a video showing how the get started with the GIMP:

Although it’s free, the GIMP has a learning curve like any other sophisticated software. The video above is from a 23 video tutorial set that can get you using the GIMP like a professional in just a few hours and provides ongoing support for as long as you need it.

The video tutorial set is called Create Stunning Graphics Using the GIMP and is available at HowDoIDoThatVideos.com.

If all you need to do is resize images, PixResizer for Windows will do the trick. You can download it from bluefive.pair.com/pixresizer.htm Here’s a short video on how to use it:

The long and short of this is get out there now through June to get the best images you’re going to get. So go get them, then use one of these tools to enhance them or resize them and put them to work for you.