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“Dominate Your Local Market” coming to Tunica

March 13th, 2011 No comments

"Dominate Your Local Market"The “Dominate Your Local Market” workshop presentation is coming to the Tunica Manufactured Housing Show in just a few weeks. This is the same presentation that drew rave reviews at the Louisville Show in January. Presented by’s own Bob Stovall and L.A. ‘Tony’ Kovach, several attendees rated it the best seminar of the day. If you haven’t seen it, you need to. If you attended in Louisville, come and see us again. There will be a few small but powerful additions.

Here’s some of what you’ll learn.

Your Website

  • There have been a lot of changes over the past few years
  • Is your website up-to-date?
  • or has is become ineffective, or even an embarrassment
  • Don’t have a website?
  • New technologies have swept much of the old aside
  • Are you ready for the future?

Email Marketing

  • Is email marketing dead?
  • Are you emails being delivered?
  • Is you email list growing?
  • Is your email list bring you leads?

Social Networking

  • The latest “must have” in online marketing
  • Facebook, Twitter, LinkedIn, YouTube, Flickr – which is right for you?
  • What the Social Networks don’t want you to know
  • Is your Social Networking bringing you leads?

The “Dominate Your Local Market” Seminar is set for the afternoon of Thursday, March 31, 2011 at the Tunica Manufactured Housing Show. We’ll get the exact time to you as soon as we have it.

For more information, see the “Dominate Your Local Market” page.

Louisville learning is a two-way street

January 16th, 2011 No comments

Louisville Manufactured Housing ShowOn Wednesday, January 12,’s Publisher, Marketing Director and Industry Consultant, L.A. ‘Tony’ Kovach and I presented our “Dominate Your Local Market” program at the Louisville Manufactured Housing Show. Roughly 50 persons attended the session and from the feedback we’ve gotten, the presentation was a rousing success.

I’d like to thank George Allen, whose programs preceded ours, warming the audience for us to bat clean-up for his generous introduction to our part of the afternoon’s proceedings.

Those that attended relayed to Tony and myself that they had gotten a great deal of value out of the presentation and I’m grateful for that. When I present one of these programs, I invariably get as much in return from those who generously share their questions and concerns with myself and the others in the room.

Ken Rishel shared with me that he’d rather refer to these type of programs as “workshops” rather than “seminars”. His line of reasoning is that there is mutual benefit from them and that the workshops provide actual, usable information instead of seeding a sales pitch.

I agree with Ken on that point 100% – my aim is always to provide value exceeding the value of the time the attendee spends with us. I know this is Tony’s philosophy as well.

We promised everyone who attended “Dominate Your Local Market” that the presentation will soon be available online. And it will. In keeping with the point of this post, some material that attendees expressed interest in will be added to the online version, creating “Dominate Your Local Market 1.1”

“Dominate Your Local Market” has long been the tagline of my websites at and We’ll do our best to keep content on them from becoming confused, but much of it similar – with content on my websites aimed toward general business and those on the website more aimed toward the manufactured housing business, whether HUD-Code or Modular.

Thanks to everyone who attended our workshop in Louisville – I hope you had a great show – feedback indicates you did. And we hope to see you at shows and associations around the country this coming year. But remember that I am always only an email or phone call (859-544-9005) away.

“Change does not roll in on the wheels of inevitability, but comes through constant struggle.”
~ Martin Luther King, Jr.

Today, as we celebrate the birth of American clergyman, activist and civil rights leader Martin Luther King, Jr., let us remember that only through our consistent efforts will we make the changes that will bring our industry back to its rightful place in the American marketplace.

Finally a Simple Home and Home Site Listing Solution for Retailers and Community Owners

November 10th, 2010 No comments

WP-Property logoIf you’re a Manufactured Housing Retailer or Community Owner you know the frustration of putting together a website to properly present your homes or home sites online.

You want a solution that will allow your home to come up in Search Engine rankings for your area and you know the power of WordPress to accomplish this goal.

WP-Property sample listings page
Property listings page in WP-Property. Multiple listing would appear as a list
like the listings index page at

But presenting your homes in a way that makes sense requires the use of a WordPress plugin. Up until now, that meant sifting through the dozens of available plugins that leave much to be desired or cobbling together a home-made solution from bits and pieces of plugins and custom code. That can be expensive and time-consuming – and probably creates a “less than perfect” outcome.

Because of past experience with real estate type plugins – and real estate listing software – I’m a bit wary of these sort of things.

Nevertheless, I decided to give the WordPress WP-Property plugin a try. It required a small amount of customization using the plugin’s admin area to get it to do exactly what I wanted – display a home for sale.

Once it was setup and I added my first property, I was hooked. Here at last was a solution that could accomplish what up until now was next to impossible – adding a home or home site listing to a WordPress-powered website easily without spending a ton of cash. In fact, the WP-Property plugin is free.

With the economy starting to show signs of life and manufactured home sales starting to pick up, now is the ideal time to stake out your turf in your local market. And WordPress and WP-Property can help you do it effectively and economically.

To see WP-Property in action, have a look at the Sample Property Listing at Or see a real live site in action at Orange Cat Productions can get you set up with a WordPress-powered website with WP-Property installed and configured for less than you think. Orange Cat offers complete Web Consulting and Training services on-site or online.

Here is a reduced-sized view of a Property Details page in WP-Property
WP-Property details page

Orange Cat Productions is offering a limited time offer on a WordPress-powered solution with WP-Property installed and configured PLUS 1 year of free web hosting at $200 off the regular price. This offer is only good for readers of this blog and will end in just a few days. Lock in your $200 discount by calling Bob at 859-544-9005 or use the contact form at