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Manufactured Housing Institute – Suppliers Division – Product Placement Project

October 6th, 2013 No comments

At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos.

Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI Suppliers Division vote was a strong endorsement for using a spin-off of an idea Eddie Hicks suggested here on MHProNews some years ago.

Here are the basics of the concept:

A volunteer committee – including newly elected Suppliers Division board member L. A. 'Tony' Kovach as a point man, with support from MHI's Lois Starkey and Cheryl Beard – will reach out to state associations with the idea of identifying the following:

  • A school of performing arts (likely a college or trade school, but might be a specialized high school) for volunteers who would like experiencemanufactured-home-community-by-lake-credit-wikicommons-posted-on-mhpronews-com.jpg at doing video projects that would involve acting, filming and editing.
  • Short stories would be scripted ("story boarded") that would favorably use manufactured homes as an important element in each video.
  • Drama, humor, "reality," "news," "documentary" or other forms of story telling could all be used. The common element would be to showcase the appeal of manufactured home living in a favorable light.
  • For example, it might include a story or report set in a development or at a manufactured home land lease community, inside a real home in an appealing neighborhood.
  • Even one star communities could be showcased favorably compared to other older, low cost housing options (example, older apartments) by taking a positive spin on story telling and product placement.
  • Sponsors would be identified who would support the modest costs of the project.
  • Besides placing the videos on YouTube or a site like Vimeo, the videos would be embedded and showcased on the ManufacturedHomeLivingNews.com website for distribution and promotion.
  • A YouTube Channel would be created for this project.
  • Additional industry volunteers who would like to serve on the Product Placement Video Project committee to advance this effort would be welcome.
  • As the project advances, other MHI divisions or factory built housing industry corporate involvement would be welcome.

It should be noted that this is the start of a work in progress, and the ideas above can easily be adapted at this early stage. So NOW is the time to get involved!

By creating mutual victories for all involved, quality engaging videos could be created that would showcase our industry favorably while providing practical, real world experience for the performing artists who would volunteer. Once produced, those videos can be used for many years to come.

Should we identify more than one school, contests might be held that would award some recognition to those who did the best in some category, a manufactured housing video version of the Emmy Awards.

star-light-credit-wikicommons-posted-on-mhpronews-com.jpg

Who knows? Perhaps we could through a project like this fuel the career of video producers, actors or actresses!

state-capital-credit-wikicommons-posted-on-mhpronews-com.jpg

The videos may be useful with public officials, as well as marketing and educational efforts that can sell more homes and thus the products and services that would go along with more manufactured home sales.

As noted, the concepts are in their infancy, so your input and that of others in the factory built home industry input is encouraged and welcome.

By showing people how you cook, clean, eat, live and love the same in a manufactured home as in other housing options and how you can do so with –

  • lower costs,
  • lower energy use and
  • less maintenance costs than standard housing

– we can break down some of the barriers that are currently holding our industry back.

Please feel free to contact us with your interest and support! Working together, we can make this and other good efforts happen. Thank you. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Seeing is believing!

August 11th, 2013 No comments

As of this writing, visitors have over 10,000 views of our dramatic video of a manufactured home hit by a tornado and high winds. You can find it at this link:

http://ManufacturedHomeLivingNews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

Self-described industry newcomer Kendal Guzman just posted the following comment on the video:

This is so cool. I had no idea they were so well built.
I just started working for a large dealership of manufactured home.
I will show this to all my customers!”

Naturally, it would be better if the video had 10,000,000 views instead of 10,000 in about 14 months. That said, not too many manufactured home videos hit 10,000 views! You can ‘like’ and comment on the video at this link

Please notice the comments from skeptics, but also the replies we provided! You won’t convince everyone, certainly not every time, but if you sway some, that’s a victory for all involved.

We’ve had clients and others who have used this video in a way similar to what Kendal says he plans to do. What we recommend is not to raise the tornado issue, but when it does come up, that is the time to take the right prospect to the page on MHLivingNews.com linked.

manufactured-home-garage-credit-aia-insurance-posted-manufactured-home-living-news-

Too many people are using ‘seeing is believing’ in reverse. They see or hear something negative about manufactured homes from others. That’s why it is CRITICAL with certain buyers and shoppers that there be a positive, pro-industry resource geared for the public. That’s what ManufacturedHomeLivingNews.com is for – positive image building that can drive sales.

factory-building-manufactured-home-living-news-com- (1)

Hi-Tech looking MOD posted on MHLivingNews

Stop Being STATIC

A static website is proven to be less of a draw for return visitors than one that is routinely adding new info.

With that in mind, while we appreciate it when your webmaster provides a link to MHLivingNews.com from your site, far better is to end the static nature of your site by adding a visible RSS feed! Here is the link:

http://manufacturedhomelivingnews.com/feed/

Articles on factory building will help your visitors get past the negativity that is out there, due to a lack of balanced facts.

Speaking of hot videos, why not help people get past their hang ups about single section manufactured homes? The video linked on this page has been HOT since we’ve posted it, at the link below:

http://manufacturedhomelivingnews.com/whats-in-a-name-the-cube-home/

Like us!

Besides liking our video linked above, please don’t forget to like us on FB; scroll to the bottom right of the MHLivingNews.com page to find our Facebook link.

The more that you and others ‘like,’ share and promote MHLivingNews, the better it will be for the industry. We will be planning live and web based events to show you how this site is being used TODAY to sell more homes in local markets. You too can be a part of what will increasingly become over time a game-changing, image enhancing effort.

factory-building-manufactured-home-living-news-com- (1)

Factory building on display every day!
Click the link above…
…and have others you know see to believe too.

Remember, seeing is believing. ##

PS: Check our many Exclusive and Red HotFeatured Articles for August and see the

L. A. "Tony" KovachL. A. ‘Tony’ Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Factoids

December 15th, 2012 No comments

We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids.

Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact.

The factoids above about almonds are an example used on a product package. You could use factoids to express high-impact info about your business, a community's features, your model homes, your financing plans…

…almost anything!

Influencers: Changing Minds

You can see an example of factoids on the page linked below.

LouisvilleManufacturedHousingShow.com/introduction-to-manufactured-home-opportunities-day/

Ever want to change the mind of an investor, conventional housing pro or a person of influence? By sharing the link above, you can help change minds, one at a time.

Can't beat them?

There are some old saying that you just have to "Turn it Around!" Instead of, "can't best them, join them" we need to say,

"Don't beat them, let's have them join us!"

– The Elk

By making a habit of sharing factoids or reaching out to change the minds of people of influence, you can make the acceptance – and profitability – of our Industry grow.

By adding one or two easy things to your activities a week, you can make an amazing impact over the course of the year. The alternative is to keep doing the same things, the same tired, old way and get the same result…nah, not so smart

Make the commitment now to improve yourself, your location and your company. ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Learning the new ways to work

November 25th, 2012 No comments

On a number of occasions last summer, I took off with my family to local or area getaways.  The iPhone and iPad where with me.  Social networks and the web were a click away. Relaxation, fun and biz were all woven seamlessly.

Before we published the Manufactured Housing Revolution, I sat by the fountains at Old Orchard near Chicago, watched my son playing and did part of the book outdoors.  It took less than 96 hours to pull the book together on the writing and editing sides.  It took about a week to have it printed, 'perfect bound' and ready.

This blog post was drafted while on my exercise bike! The point is that what we can do today was not possible 10 or 20 years ago.

The ways to do Business have mushroomed along with technology.  The ability for even a 'small player' to look,  market and sell like a much bigger operation have grown too. The axiom “Big enough to serve you, small enough to care” ought to mean more today than ever before.

Some of you already embrace all that this post is talking about. Good for you! Pass this article onto those who need it, please.

Some are embarrassed about getting into the new digital age.

Others are intimidated by it, even if they personally surf the web or use all these tech-tools and resources.

Just do it.

If you want or have to swim, then at some point, you get into the water!  If you are in the water, but aren't getting where you want to go, hire someone, take classes or get a coach.

Don't give yourself any excuses.  Done right, the profit potential from the new digital age is extraordinary. Done wrong or not at all, well, you get left behind along with Kodak and those long gone buggy whip makers.

If you market and sell the same old way, you will get those same old results.  By the way, this is not to say that some things from the past are bad. Not at all! You take the best of the past and fuse it with the best of the present.

But if you have a marketing, sales, management system or a website that you think looks old or outdated, you are likely correct.

Always look at things from your prospects or customers point of view.  When you do that, it keeps you fresh and on your toes. When you are in on the same page and in tune, you will close more business.

Trusting you and yours have enjoyed a good Thanksgiving. Be glad you are alive at this amazing time in history. Thanks for stopping in. See you again soon.##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Foreigners!

November 18th, 2012 No comments

Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that natives and foreigners understand each other.

The same principle often holds true in business.

We learn a way – "our way" – of doing business. We express or communicate that a certain way. When we hear a new way, it may sound strange, almost like a 'foreign language.'

That experience of something being foreign or different doesn't make what is new right or wrong. It means one must first seek to understand or learn the new idea, lingo and terminology. Once learned, the once foreign concept may make good sense, if properly applied.

One key to such new ideas is to approach them with an open mind. This is often easier said than done. We are used to doing something 'our way' ('my way,' etc.). But if we are unwilling to consider or try what is new, then we are limiting ourselves – perhaps robbing valuable solutions from our business – in the process.

Competition

While held in disdain by some, competition truly is a good thing. A person or a company decides to strive for excellence. Over time, they perform at a level that makes a comparable person or operation "look bad."

The fact that some in a market, arena or field do better than others is proof that other can too. As a successful man share with me, the principle of 'prove one' applies. As soon as you can accomplish a result, you've proven it can be done. Once proven, it can be refined and improved.

Trapped by old ideas

posted on mhmsmThe most common thing that holds owners, managers and professionals back is a lack of willingness to try what is new or different. So there tends to be four broad groups.

First are the leaders. By following a new path that they have tried, tested and works, these may build up an edge so wide that other competitors may never match them. Think McDonald's, Facebook or Amazon as examples.

Then there are those who watch their competitors. They see some new approach tested, they follow suit. If they work hard, they demonstrate that they can do it too.

There is a third group, often larger than the other two. This third group will in time buy into the new idea. But they do it later in the curve. As a result, they often may not benefit as much as the first two groups.

Then there is the fourth group. These are like the buggy whip manufacturer. They don't change at all or not in time. They may fail and go out of business as a result.

Manufactured housing

It is self evident that manufactured housing has gone through a cathartic experience in the last 14 years. This is a wake up call for those who remain. Some have learned to adapt and thrive. Others, may only survive.

That there are thrivers proves that the open mind to success – by embracing what at first seems foreign – you or others can advance and thrive too.

Marketing. Sales. Management. Training. Are you doing things the same old way? Are you hoping for the cavalry coming to the rescue? A different, better result without making any changes? Isn't that just wishful thinking?

Positive changes comes through an open-minded willingness to learn and do what is new. What is foreign shouldn't scare you off! This is true in online marketing. It is true in all marketing, sales and management systems.

So long as the new is ethical and positive, it ought to be embraced. History proves that sooner is better later than later!  

Speaking of foreigners

pilgrim-indian-thanksgiving-flickrcc-credit-enokson-posted-mhpronews-com-cutting-edge-blog…our ancestors or us were all foreigners here in America at one point in time.

Safe travels and enjoy Thanksgiving with those whom you hold dear. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford