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Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV

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On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …

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Sparks Wrap up the Discussion of the Future of the Land Lease Business Model, National Communities Council 2013 Fall Leadership Forum

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Each of the panels and presenters at the 2013 National Communities Council (NCC) inaugural 2013 Fall Leadership Forum offered multiple take-aways which properly applied could have been worth more than the price of admission. Randy Rowe (l), Gary McDaniel, Joe Stegmayer, Stephen Braun (r) For this column, we will focus on a very focused segment …

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Manufactured Housing Institute – Suppliers Division – Product Placement Project

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At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos. Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI …

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Factoids

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We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids. Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact. The factoids …

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Recruiting

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At the recent Iowa Manufactured Housing Association 65th annual event, business management guru Chad Carr made a number of great points. Among them was the fact that the wise business owner who has more than just himself in his company must 'always be recruiting.' Let's look at that 'always be recruiting' concept for your sales …

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