Posts Tagged ‘mobile homes’

Selling $2,000 – $20,000 “Mobile Homes” vs. Selling $40,000 – $200,000+ Factory Built Homes

January 5th, 2014 No comments

It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced from $40,000 to $200,000 plus, our industry will continue new home production levels at historic lows.

Is there a way to sell more “residential” style homes without abandoning the pre-owned and entry level VOG homes most sell? Yes there is!

We know from real world experiences from coast to coast and border to border that factory built homes can compete head to head with conventional construction. Nor are we or are clients the only ones! There are operations that 'get good' at attracting customer who have good credit or who can write the check for a nice 'residential style' manufactured or modular home.

Bottom Feeding or Going for the Gold?

The Harvard study on rental housing, 10,000+ baby boomers retiring daily and the need for 20,000,000 new housing units by 2030 are all factors that point to a huge opportunity for a manufactured housing industry slowly coming back up to some 60,000 new home shipments per year.

Our experience shows that by reaching out to a broader mix of customers – not abandoning the lowest rungs on the housing ladder while reaching out with appropriate marketing to the better qualified customers – can work!

In his exclusive interview, A Cup of Coffee with…Rick Rand, the award winning community owner/operator referenced 'bottom feeding.' This was a reference more to credit worthiness, and was not meant to be a put down to anyone, but rather points to the fact that so many in our industry fail to attract the more credit worthy customers. As more CFPB regulations kick in during January 2014, the need for retailers and communities to attract better credit customers or those who can pay cash becomes ever more clear.

In the interview with Hall of Fame inductee and highly successful independent retailer Mike Evans, training is part of the key that makes for their success.

At the 2014 Louisville Show, a number of seminars will be presented that are geared towards introducing communities, retailers and builder developers to facts and systems that work today to improve image, attract better qualified customers and sell more homes.

The traffic on the Louisville Show website tells us that the #1 page being accessed after the home page is the seminar page! Industry pros are pre-registering to attend the show in record numbers post 2010, and the seminars are expected to be robustly attended.

The map to the seminar rooms at the fabulous Kentucky Exhibition Center (KEC) is shown below.


At the Louisville Show, on Wed at 11:10 AM, immediately after the finance seminar, we will present a FREE session introducing some of our free, low cost or good ROI ways to improve image and grow results.


You won't learn all our proven methods in less than an hour, but you will discover more than enough ways to improve and grow your business!

Don't take my word for it, see for yourself why we've received literally hundreds of Linkedin endorsements and dozens of recommendations over the years. See for yourself at the page linked above or throughout the website.

Then on Thursday, if you are in the MHC business, make sure you attend the Lesson's Learned session lead by MHC veterans! You can learn more at this link, and we will announce more details on that days ahead.

Financing you can use TODAY, Marketing and Sales tips and MHC insights from proven pros, all this and more awaits you at the 2014 Louisville Show…just 2 weeks away! Mark your calendars, change your plans, don't let the weather scare you away from the indoor comfort of the most popular venue in manufactured housing in 2013!

Selling $2,000 to $20,000 homes is easy. Discover at the seminar above insights into our proprietary system that we use to market and sell the $40,000 – $200,000 plus homes, including high end homes in land lease communities!

When we are not in the seminar room, you will find me/our team at booth #115, right by the main entry doors. Please do stop by to say hi, and you can collect something special that can help you grow your results in 2014. ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the other new stories at too.

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
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Artist paints the history of Manufactured Housing

May 4th, 2011 No comments

Walking the exhibit floor, I met Marisa Murrow at MHI Congress and Expo in Las Vegas. The first thing I noticed were artful depictions, in oil paint and wood of what appeared to me as historical reminders of the roots of the Manufactured Housing industry.

In fact, Marisa was the artist whose painting was chosen by MHI to grace the front cover of the brochure for Congress & Expo.

When art and industry come together, it inevitably draws my attention. We spoke for a bit in her booth on the exhibit floor and I asked her to send me some images and her bio information to post here.

I hope you enjoy looking at the images of her work as much as I enjoyed the work itself. If you’d like to own some Manufactured Housing art, Marisa’s contact info is at the end of the post.

All images are © copyright Marisa Murrow.
Click the image below to see a larger version.

Totally - © Marisa Murrow

Tahitian Terrace - © Marisa Murrow

Artist Statement

I paint and collect visual information on site; producing small, intimate portraits of mobile homes along the Southern California coast.

On mountains sheltered from the rest of the city I direct my critical gaze at a mobile home park. The aerial perspective from which I paint is an exploration of the shifting social landscape present in Los Angeles. We are neither here or there in this ambiguously flat yet dimensional landscape. I began this series by eliminating the edge of the hill I was standing on to allow the viewer to loom above the park. I wanted to create a state of transition; an in between place. This work resulted out of an unplanned experience where I packed all of my possessions into the car and left my apartment in one day. I felt completely vulnerable and unattached to the security I thought I had created.

I paint the stuff people want to omit from their oceanfront properties; trailers, and mobile homes, telephone wires, trash cans and rooftops. The visual rhythm of each structure is designed to be a collection of abstract paintings of contemporary thought. I begin with a thin wash of burnt sienna or vibrant green which peeks though the paint to create dimension on the surface. These colors also lend a warm temperature to the work, reflecting the heat this city experiences year round. Mobile home parks are commonly perceived as gritty, unpretentious and rather low income means of shelter. The homes depicted in this body of work face the Pacific Ocean like a captive audience, worshipping the waves and the sun. The viewer is offered a delightful protest to the endless search for connection to nature in the excessively materialistic setting of Los Angeles. With the ocean at their front door for almost free, these homes on wheels need not roll away anytime soon.

Sculptures 1 - © Marisa Murrow


Marisa Murrow was born in Los Angeles. She received her Bachelors of Fine Arts from the Rhode Island School of Design. She has traveled all over the world exploring the art and culture. India and Indonesia left a significant and lasting impression on her creative path. A traveler in her place of origin, Murrow collects visual information on site; producing small, intimate landscape paintings of Southern California.

Murrow has exhibited her work at the California Heritage Museum, the McLean Gallery, Schomberg Gallery, Bergamot Station, LA Design Center, LACMA Rental Gallery, The Korean Cultural Center, The Red House Gallery, The Folk Art Museum, Los Angeles, Gallery 825, Topo Ranch, The Rose Cafe, Los Angeles Municipal Art Gallery, San Diego Art Institute, Project Angel Food Art Auction, Garboushian Gallery, Beverly Hills, The Museum of the Living Artist, San Diego, Palos Verdes Art Center, The Bowers Museum, Santa Ana, the McNish Gallery at Oxnard College and the Brand Library Art Galleries, City of Glendale. Marisa Murrow is represented by the Garboushian Gallery in Beverly Hills, California Marisa Murrow

Sculpture - © Marisa Murrow

1732 Westwood Blvd. #104 Los Angeles, CA 90024 310.489.0012