The Cutting Edge of Online Marketing

Photo by Mark Lennihan/Associated Press in the New York Times

Rupert Murdoch on Wednesday unveiled The Daily, a news app that he hopes will put his News Corporation front and center in the digital newsstand of the near future.

“New times demand new journalism,” Mr. Murdoch said on stage at the Guggenheim Museum in Manhattan before an audience of reporters, employees and advertising partners. The Daily, an all-purpose publication designed solely for iPads and other tablet computers, is an emblem of that new journalism, he said, telling stories in new ways with a new brand that is unencumbered by legacy printing presses.

Read the article in the New York Times here »

GetResponse Users Get Access to iStockPhoto Images

Email marketing service provider GetResponse is seperating itself from the competition in a rather unique and user-centric manner – images.

The ESP just announced that it is offering 1000 email ready graphics and pictures free – available from within GetResponse accounts – thanks to a partnership with iStockPhoto.

Read the article at WebsiteMagazine here »

Google accuses Microsoft’s Bing of ‘cheating, copying’ search results

SAN FRANCISCO — Google on Tuesday accused Microsoft’s Bing search engine of copying its results, after running an elaborate “sting” operation that Google says caught its top search rival in the act.

Read the article at SiliconValley.com here »

I love it when simple products do a job extraordinarily well. In a recent blog post, Refreshing Your Manufactured Housing website – why?, we covered some of the reasons why now may be the time to update your online information. If you haven’t read it, of have forgotten it, read it again.

In the July issue of MHMSM.com, Maria Cucchiara of All Seasons Communications wrote Six Reasons to Update Your Current MH Website, which explained why an updated website is a necessity. Again, read it or re-read it – there is wisdom in Maria’s words.

All well and good. All commercial websites need to be refreshed every few years or their effectiveness starts to fade. And that is a job for a web design professional. If that’s where you find yourself, call us.

But what about those little changes that need to be made from time to time? You know the ones… a changed price or phone number. Adding a feature to a bullet list. Adding or deleting a dated sentence…

If your’s is a small to medium operation, you may not want to call your web developer every time one of those pops up. If you hired an amateur – or a part-time developer – you may have to wait a long time to get the change made – if ever. They may have simply disappeared or gone out of business.

What if there was a way to make it easy for anyone in your office who can create a simple Word doc to make those little updates for you? Think that could save you some time and money? You bet it could!

If we had built your website, you probably wouldn’t be facing this problem right now because it would be built on a platform that allows you to make simple updates.

But even if your website was built using static pages, the ability to edit sections of your site can be added even now.

And if you can use Microsoft Word®, you can use the simple WYSIWYG interface that can be installed on your website using the files you use now, and keeping the “look and feel” of your current site – the design.

There is more information on this on the Update Your Own Website page at OrangeCat.net. If you are in the position where you or an employee need to make some updates to your website, this may be the answer.

And we’ve been doing this since 1996, so we’ve never vanished on any client.

Presentation of Microsoft’s new augmented reality Bing maps at TED in February 2010.