Archive

Posts Tagged ‘MHProNews’

Dominating Your Local Market, The Manufactured Housing Revolution

October 25th, 2017 No comments

Nothing is changed until it is challenged.”
– Soheyla Kovach,
co-founder of MHProNews.com and MHLivingNews.com.

NothingIsChangedUntilItisChallenged

In a variety of ways – in collaboration with professionals across the spectrum – first MHProNews, then MHLivingNews began to challenge the status quo that’s holding back the manufactured home industry.

DeadwoodTheManufacturedHousingRevolutionYouMHLivngNewsDailyBusinessNewsMHProNews

With words, images, and videos – we proved that even a modest budget and a serious effort could make a difference in selected, local and regional markets.  We know, because we’ve proven time and again that we’ve done it for others –  here’s one that explains it all on video – so we can do it for you.

JerryVoglerSouthDakotaManufacturedHousingAssoc5StateConventionDeadwood2017DailyBusinessNewsMHProNews

Progress is never inevitable.

DeadwoodSDTakeBullByTheHornsDailyBusinessNewsMHProNEws

Real progress occurs from commitment.

SIB-KIS_-_AIM_High posted on MHProNews.com

Do you want or need to grow your business? Do you want to Dominate in your local market(s)?

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultingExpertWitnessServices

The Runaway #1 in MH. We don’t just talk, we’ve proven our abilities.

MHProNews56342Magazines32PagesEach2MillionPageViewsMastheadMHProNews-1-575x244

Then pick up the phone or message to start the conversation.

LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

The Manufactured Housing Revolution energizes professionals at every level in the industry. How about you? ## (Marketing, Sales, Management Consulting, Publishing, Video.)

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 10% of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known and respected MH marketing services and consultant and MH sales trainer in the U.S.. He and their team publish MHLivingNews.com and MHProNews.com.

L. A. “Tony” Kovach
863-213-4090

 

 

For Individual Consideration or Group Discussion – Becoming a Manufactured Home Evangelist

May 29th, 2017 No comments

Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point.

 For Individual Consideration or Group Discussion - Becoming a Manufactured Home Evangelist, Cutting Edge Manufactured Housing Marketing & Sales, Blog, MHProNews,

The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – by analogy – lessons may apply to the manufactured housing profession.

But let’s not forget that Apple is an example of a super-successful operation that applied the evangelization concept in their business.

We’ve made the point before that one should not be bound to only FAB (Feature Advantage Benefit) forms of selling a manufactured homes. Yes, you need to know FAB for about 1 out of 4 types of customers. Please don’t conflate or confuse FAB with what what is being illustrated.

Example of Spiritual Evangelization

(In Corinth, Paul) “…for three months he debated boldly with persuasive arguments about the kingdom of God.” – Acts 19:8.

Be ready to give an explanation for the reason for your hope.” – 1 Peter 3:15.

Let’s key in on some of those words in bold typeface, beginning with “Be ready,” which implies routine training, study and practice.

Because preparation – training, study, practice – are how anyone becomes “ready” to ‘explain to’ or ‘debate with’ others.

Debated,” boldly” (confidently), “persuasive arguments,” “Be ready to give an explanation,” “reason for hope.”

There are many more examples in God’s Word of encouraging followers to be able to give a proper explanation or ‘witness’ to their beliefs.

Applying the Analogy to MH

But think! How many tens of millions are looking for hope in housing! How many wish to ‘be saved’ from renting, or higher costs of housing?

We’ve said publicly several times that if pretty pictures or even great looking home videos were enough, manufactured homes would be selling several hundred thousand new homes annually. The proof is found in the big numbers on MHVillage (for a fuller analysis, linked here).

 EvangelizeAnalogySpiritualProfessionalBusinessDefinitionIllustrationCuttingEdgeMarketingSalesMHProNews593x749

What follows isn’t FAB, but it has a similarity.

We have to be able to give witness to the kinds of concerns that millions of prospects have about manufactured homes.

Listen to Tom Fath, an HVAC engineer by education and training. Keep in mind that engineers are not always known for high levels or emotional enthusiasm.

Yet listen to the evident zeal in Tom’s voice!

Also, for the purposes of this post, pay particular attention to what he has to say when realtors are peppering him with questions.

Then, if you are using this article for a group discussion, ask the group this question.

What other examples of evangelical zeal can be found besides Tom’s (or mine) in this video explanation by Tom?

"It's amazing what you don't know about something you've been aware of or involved with much of your life." That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder. “Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.” Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue. Here’s the obvious clarity. What matters to a business is reaching their target market. There are lots of ways to do that, please let me share an example we know well. Example In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is. We looked at our industry with fresh eyes - approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries. Be Honest With Yourself, Then Be Compelling with Your Market We all have strengths, weaknesses, opportunities and threats (SWOT). Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience. There were only 2 ‘full’ trade shows, and one partial one, and then smaller events. These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns. That problem was an opportunity in disguise. It motivated us to create MHProNews.com. Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews - we’d feed the needs of thousands of professionals. That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on. We rapidly became and remain number 1 as a result of doing the basics. In April 2017, in the tiny manufactured housing industry, we averaged over 7400 visits a day. Think about it! Thousands of professionals, logging on daily! That’s more than many other platforms touch in one or more months. Are Emails Enough? “But Tony, our business has a great email list.” If so, Terrific! • But what are you doing to reach those not on your list? • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message? "It's amazing what you don't know about something you've been aware of or involved with much of your life." People you know, and who you think know you, may not realize something you want them to. So, your operation has to “step in front of them.” Often! Daily, if possible! That means, you have to be where they are already looking, because they want to look there. B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses. This same principle applies to those businesses selling products and services to consumers (B2C). So back to the top. Marketing and Sales 101. Get and stay in front of your target audience. Do so in ways that your target audience will a) want to find you and b) will keep coming back, because they want to come back. Why are we more successful than others that have come and – mostly – gone? Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing. We know the professional audience and the public too. We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc. Everything else are details and commentary. Check back next week for more Marketing and Sales basics. And if you need specialized products or services - call or email us, first or last - but call us. Odds are we can do more for your budget than anyone else. Because we know, live and love the manufactured home business! We know and have your target audiences! ## L. A. 'Tony' Kovach MHLivingNews.com | MHProNews.com | Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach +++ Whether you think you can or whether you think you can't, you're right. - Henry Ford

To see Marketing 101, Be Where Your Target Audience is, click the image above. Image credit, MHProNews.com All Rights Reserved.

Tom explains the power of what we teach and do with clients. It has transformed their MH business. It has made positive impacts on others too.

If you want to learn more about how this process can be applied to your operations, call or email for a free initial consultation.  In the meantime, are you doing group discussions in your sales meetings?  A number of MH operations are using articles and videos we do precisely for discussion group purposes. Try it. ##

(Images above created by MHProNews.com.)

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 10% of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known and respected MH marketing services and consultant and MH sales trainer in the U.S.. He and his team publish MHLivingNews.com and MHProNews.com.

By L. A. “Tony” Kovach.

Marketing & Sales 101 – Be Where Your Target Audience Is

May 23rd, 2017 No comments

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder.

"It's amazing what you don't know about something you've been aware of or involved with much of your life." That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder. “Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.” Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue. Here’s the obvious clarity. What matters to a business is reaching their target market. There are lots of ways to do that, please let me share an example we know well. Example In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is. We looked at our industry with fresh eyes - approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries. Be Honest With Yourself, Then Be Compelling with Your Market We all have strengths, weaknesses, opportunities and threats (SWOT). Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience. There were only 2 ‘full’ trade shows, and one partial one, and then smaller events. These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns. That problem was an opportunity in disguise. It motivated us to create MHProNews.com. Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews - we’d feed the needs of thousands of professionals. That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on. We rapidly became and remain number 1 as a result of doing the basics. In April 2017, in the tiny manufactured housing industry, we averaged over 7400 visits a day. Think about it! Thousands of professionals, logging on daily! That’s more than many other platforms touch in one or more months. Are Emails Enough? “But Tony, our business has a great email list.” If so, Terrific! •But what are you doing to reach those not on your list? • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message? "It's amazing what you don't know about something you've been aware of or involved with much of your life." People you know, and who you think know you, may not realize something you want them to. So, your operation has to “step in front of them.” Often! Daily, if possible! That means, you have to be where they are already looking, because they want to look there. B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses. This same principle applies to those businesses selling products and services to consumers (B2C). So back to the top. Marketing and Sales 101. Get and stay in front of your target audience. Do so in ways that your target audience will a) want to find you and b) will keep coming back, because they want to come back. Why are we more successful than others that have come and – mostly – gone? Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing. We know the professional audience and the public too. We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc. Everything else are details and commentary. Check back next week for more Marketing and Sales basics. And if you need specialized products or services - call or email us, first or last - but call us. Odds are we can do more for your budget than anyone else. Because we know, live and love the manufactured home business! We know and have your target audiences! ## L. A. 'Tony' Kovach MHLivingNews.com | MHProNews.com | Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach +++ Whether you think you can or whether you think you can't, you're right. - Henry Ford

Image credit, MHProNews.com All Rights Reserved.

Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.”

Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue.

Here’s the obvious clarity. What matters to a business is reaching their target market.  There are lots of ways to do that, please let me share an example we know well.

StatingObviousBringsClarityMastheadManufacturedHousingIndustryCommentaryMHProNews

Image credit, MHProNews.com All Rights Reserved.

Example

In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is.

We looked at our industry with fresh eyes – approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries.

Be Honest With Yourself, Then Be Compelling with Your Market

We all have strengths, weaknesses, opportunities and threats (SWOT).

Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience.  There were only 2 ‘full’ trade shows, and one partial one, and then smaller events.  These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns.

That problem was an opportunity in disguise. It motivated us to create MHProNews.com.

Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews – we’d feed the needs of thousands of professionals.

That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on.

We rapidly became and remain number 1 as a result of doing the basics.

In April 2017, in the tiny manufactured housing industry, we averaged over 7,400 visits a day. Nothing else like us even comes close.  Think about it!  Thousands of professionals, logging on daily! That’s more than many other like platforms – as good as they may be – touch in one or more months.

Are Emails Enough?

“But Tony, our business has a great email list.” If so, Terrific!

  • But what are you doing to reach those not on your list?
  • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message?

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

People you know, and who you think know you, may not realize something you want them to.

GreatnessBeginsWithBasicsBlockTackleRunExecuteABCsManufacturedHousingMarketingSalesManagementMHProNewsLATonyKovach.1174

 

So, your operation has to “step in front of them.” Often!  Daily, if possible!

That means, you have to be where they are already looking, because they want to look there.  B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses.

This same principle applies to those businesses selling products and services to consumers (B2C).

So back to the top.  Marketing and Sales 101.  Get and stay in front of your target audience.  Do so in ways that your target audience will

  1. a) want to find you and
  2. b) will keep coming back, because they want to come back.

Why are we more successful than others that have come and – mostly – gone?  Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing.  We know the professional audience and the public too.

We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc.

Everything else are details and commentary.

 

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774

Thousands a day are doing this! 15 Minutes a Day on MHProNews, and 15 minutes daily on MHLivingNews.com – free tools for the Public and Professionals that provides resources for industry image, education and thus growth.

Check back next week for more Marketing and Sales basics.

And if you need specialized products or services – call or email us, first or last – but call us.  Odds are we can do more for your budget than anyone else.  Because we know, live and love the manufactured home business! We know and have your target audiences! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 1 in 4 of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known & respected MH marketing services, consultant and MH sales trainer in the U.S. He and his team publish MHLivingNews.com and MHProNews.com.

 

L. A. ‘Tony’ Kovach MHLivingNews.comMHProNews.com| Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

+++

Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

 

Getting More Positive National, Regional and Local Media for Manufactured Housing in 2016

December 20th, 2015 No comments

At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most think that negative media tends to harm manufactured home (MH) sales.

With that in mind, imagine having a steady stream of positive media instead of negative. Or pro-MH messages on challenging topics – such as zoning – vs. purely negative ones. I’m sure that savvy pros will get it that this can move the needle to more consumer interest, inquires and sales as time and more positive media goes on.

4 quick points.

  1. Below you will see the headline, photo and body our most recent media release. Keep in mind that these could also include video, where that makes sense.
  2. After the ## at the end of the body of the release (we edited out below the information given for reporters and editors), we’ll share the list of publications that have already picked the story up, within the first 2 days.
  3. Then, you’ll see the list of regional (in this case, Florida) media that were also sent the same release.
  4. Then imagine, that your location or operation was favorably cited in the article. That this would be a positive news item about you, your company, a happy home owner(s), etc.

This is just one leg of a marketing strategy that can work for your firm. Big companies do this, now via our marketing services, manufactured housing operations of almost any size – perhaps including yours – can get this kind of positive media coverage too.  These are not ads, but they can often perform far better than an ad would, precisely because it is news. Keep in mind that the example below is a legitimate news story.  It could also be called an ‘advocacy article,’ dealing with a common problem faced by manufactured home retailers and would be MH home buyers in many states from coast-to-coast.

Check out this real life example below, and don’t miss the bottom line after point 4.

#1)

Affordable Housing Wars Move to the Local Front –
Battle Lines Drawn Over City and County Ordinances

The one issue that will prohibit affordable housing in the future — not only manufactured homes, but site-built — is local zoning and covenants.” 

  • Jay Hamilton, executive director of the Georgia Manufactured Housing Association
SunshineHomeManufacturedHomeCollagecreditArklatexHomes-PostedManufacturedHomeLivingNews-

Affordable homes, like the model shown, are often being zoned out due to standards such as a 7/12 roof pitch. The home shown is a 4/12 pitch, and could be built with a 7/12 pitch, but that could price thousands of otherwise qualified buyers out of the market. U.S. Census Bureau statistics reveal that modern manufactured homes sell for half the cost of similar size-and-featured conventional ‘on-site built’ houses. Photo credits, ArkLaTex and Sunshine Homes, Inc. Insert on left, Jay Hamilton, GMHA. Photo collage by MHLivingNews.com.

LAKELAND, FL December 17, 2015 — On any given day, somewhere in America, local government officials are meeting in back rooms and council chambers, making decisions that will affect the lives and livelihoods of their constituents.

With the stroke of pen, tens of thousands have seen their long-term plans vanish with the implementation of ordinances that effectively dash their dreams of someday owning their own homes.

Most of the measures are designed to eliminate the placement of manufactured housing (MH) within municipal boundaries, requiring a minimum roof pitch, minimum square footage and other MH-centric architectural features cited for exclusion.

It’s perfectly legal if it applies to all homes, so even site-built homes are subject to minimum standards,” says Jay Hamilton, executive director of the Georgia Manufactured Housing Association. “That’s why our subdivisions no longer allow 1200-square-foot homes. It completely eliminates affordable housing.”

Regardless of how the ordinances are structured, the outcome is the same: It is effectively squeezing the working and middle class out of home ownership.

These cities and smaller towns — when they pass these rules, and won’t allow a manufactured home in, there’s a segment of the population forced to rent for the long-term, many for the rest of their lives,” says Gary Adamek, who owns four Houston-area MH dealerships.

Award-winning consumer reporter Jan Hollingsworth examines the impact of this trend on local economies and residents’ lifestyles in Local Star Chambers Wage War on Affordable Housing.

Her report follows the chain reaction of lost jobs, long commutes, rising rents and derailed retirement plans brought about by a fundamental misunderstanding about the durability, safety and aesthetics of modern manufactured homes — as well as the unintended consequences that put site-built homes out of reach for many.

A link to the story is here:

http://ManufacturedHomeLivingNews.com/local-star-chambers-wage-war-on-affordable-housing/

While a great deal of attention has been focused on the impact of recession-era federal policies that have negatively impacted affordable housing, some MH professionals see the relentless tide of local ordinances enacted across the country as the real threat.

I believe it is the largest silent hand that is negatively affecting our industry in the U.S.,” Adamek says. “The municipalities have hurt us way, way more than Dodd-Frank.”##

#2)

Here in alphabetical order, after just 2 days, this article was picked up by dozens of news, TV, radio and special interest/media sites:

740 KVOR
Adventuresindevelopment.com
Alamogordo Daily News
American Public Media
Americanbankingnews.com

Anchorage Daily News
Ask
AZ Central
Belleville News Democrat
Benton Courier

Big Spring Herald
Biospace
Birdherd.com
Blogroll Center
Bradenton Herald

Carlsbad Current-Argus
CBS 47
Centre Daily Times
CEO World News
Collegeeducationcost.com

Contra Costa Times
Daily Herald
Daily Times Leader
DailyBulletin.com
Damselsinsuccess.com

Decatur Daily Democrat
Deseret News
Digital Media Wire
Discoverdebtfreedom.com
El Nuevo Herald

El Paso Times
eMoney Daily
eZanga
Familyfunideacenter.com
Farmington Daily Times

Fat Pitch Financials
Financialadvicezone.com
Fox 16
Fox 23
Glenwoodhouse.com

HeraldNet Everett, Washington
Homeandparenting.com
HomeInsuranceDetails.com
Hope4homebuyers.org
HousingWire

HPC Wire
Hydro Review
Idaho Statesman
Industrial Info
Inside Bay Area

International Business Times
InvestorPlace
Inyo Register
Kane Republican
Kansas City Star

Kaplanattorneys.com
KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas
LA Daily News
Las Cruces Sun-News
Legaladder.com

Leowellsblog.com
Lexington Herald-Leader
Lightningreleases.com
Link My Stock
Livingjoy.net

Macon Telegraph
Malvern Daily Record
Mammoth Times
Market Intelligence Center
Milwaukee Wisconsin Journal Sentinel

Minster Community Post
Minyanville
Money Show.com
MyMotherLode.com
myMotherLode.com California Gold Country

Nanotechnews.com
NewsChannel 9/ WSYR
Newsline365.com
NewsOK
Observer News Enterprise

Onlinecontinuingeducationcourses.net
Pasadena Star-News
Peertopeerlending.co
Personalfinancebrief.com
Pittsburgh Post-Gazette

Poteau Daily News
Press Enterprise
Press-Telegram
Redlands Daily Facts
Reesespiecesofrealestate.com

Renewable Energy World
Ridgway Record
Rockford Register Star
Ruidoso News
Salt Lake City Tribune

San Bernardino County Sun
San Gabriel Valley Tribune
San Jose Mercury News
SanAnselmo.com
Santa Cruz Sentinel

Savingstoolbox.com
Schoolgrantssources.com
Securities Technology Monitor
Sidez.net
SIFMA

Sign On San Diego
SiliconValley.com
Smartstocks.com
Star Telegram
Star Tribune

Starkville Daily News
Stocknod
StreetInsider
Sun Herald
Sweetwater Reporter

The Antlers American
The Bellingham Herald
The Boston Globe
The Buffalo News
The Cincinnati Enquirer

The Columbus Ledger Enquirer
The Daily Breeze
The Daily Press
The Evening Leader
The Island Packet

The MiamiHerald
The Morning News
The Network Journal
The News & Observer
The News Tribune

The Olympian
The Pilot News
The Post and Mail
The Punxsutawney Spirit
The Sacramento Bee

The San Luis Obispo Tribune
The State
The Sun News
Thecarefreetraveller.com
TransWorldNews

Travel Weekly
Valley City Times-Record
Value Investing News
WallStreetSelect
Wapakoneta Daily News

Weddingdresscity.com
Whittier Daily News
Wichita Eagle
Wiinnebago.com
Wireservice.co

WIVT/WBGH NewsChannel 34
WND
WooEB
World Net Daily
WRAL

#3)

We do actual stories – not make believe – because people in media are smart. But those real main-stream news-worthy stories are all around you, waiting to be told. It is great to get positive, pro-industry national coverage on an important issue to manufactured housing pros, like zoning. But it is also important to get that coverage into a regional or local market.

The release above was emailed to 556 Florida based publications and news media websites, including those shown below.

WHQT FM, WCGL AM, WJBT FM, WMBM AM, WRNE AM, WFLM FM, WRXB AM, WHIM AM, WORL AM, WPOZ FM, WRMQ AM, WTLN AM, WFLN AM, WTWB AM, WQXM AM, WSBR AM, WWNN AM, WJGO FM, WSGL FM, WWGR FM, WRMB FM, WWPR AM, WWJB AM, WDCF AM, WTAN AM, WZHR AM, WAFC AM, WMEL AM, WSUA AM, WAAZ FM, WAVS AM, WAPN FM, WHOG FM, WPUL AM, WROD AM, WAKJ FM, WZEP AM, WDJA AM, WOCY FM, WOYS FM, WBRD AM, WENG AM, WJBX FM, WJPT FM, WRXK FM, WXKB FM, WAYJ FM, WCRM AM, WGCU FM, WNOG AM, WTLQ FM, WZJZ FM, WQCS FM, WKSM FM, WZNS FM, WHHZ FM, WHIJ FM, WJLF FM, WKTK FM, WNDN FM, WNDT FM, WPLL FM, WRUF AM, WSKY FM, WTMG FM, WUFT FM, WYKS FM, WAYR AM, WEDR FM, WFEZ FM, WHDR FM, WHQT FM, WKLG FM, WXOF FM, WXCV FM, WAFZ FM, WAFZ AM, WAPE FM, WAYL FM, WCGL AM, WCRJ FM, WEJZ FM, WFYV FM, WHJX FM, WJAX AM, WJBT FM, WJGL FM, WJSJ FM, WJXL AM, WKTZ FM, WMXQ FM, WOKV AM, WOKV FM, WPLA FM, WROS AM, WSOL FM, WSOS FM, WZAZ AM, WAIL FM, WEOW FM, WIIS FM, WDSR AM, WNFB FM, WLBE AM, WOLR FM, WQHL AM, WQHL FM, WMAF AM, WHLF FM, WJRR FM, WTKS FM, WTYS AM, WAOA FM, WCIF FM, WHKR FM, WINT AM, WMMV AM, WSBH FM, WSJZ FM, WACC AM, WCMQ FM, WDNA FM, WLRN FM, WLYF FM, WMCU AM, WMXJ FM, WRMA FM, WXDJ FM, WEBY AM, WINZ AM, WMIB FM, WAVV FM, WCNZ AM, WSRX FM, WKTO FM, WSBB AM, WMBM AM, WSRF AM, WAQV FM, WNDD FM, WOCA AM, WOGK FM, WOKC AM, WPSO AM, WCFB FM, WMMO FM, WOCL FM, WOTS AM, WPRD AM, WPYO FM, WSDO AM, WUCF FM, WWKA FM, WPLK AM, WAKT FM, WEBZ FM, WKGC FM, WKGC AM, WPAP FM, WPBH FM, WPCF FM, WASJ FM, WRBA FM, WCOA FM, WEGS FM, WMEZ FM, WPCS FM, WRNE AM, WRRX FM, WUWF FM, WYCT FM, WFTL AM, WJLH FM, WMFJ AM, WLPJ FM, WFLM FM, WFCF FM, WDUV FM, WFTI FM, WKES FM, WKZM FM, WPOI FM, WQYK AM, WRXB AM, WSUN FM, WTIS AM, WWRM FM, WXGL FM, WJIS FM, WLTQ FM, WITS AM, WJCM AM, WWLL FM, WWOJ FM, WWTK AM, WEAG AM, WEAG FM, WHLG FM, WPIK FM, WAKU FM, WANM FM, WBZE FM, WFSU FM, WGLF FM, WHBT AM, WHBX FM, WHTF FM, WMGY FM, WNLS AM, WQTL FM, WVFS FM, WWLD FM, WAMA AM, WBVM FM, WFLZ FM, WGUL AM, WLCC AM, WLSS AM, WMNF FM, WQBN AM, WTBN AM, WTWD AM, WUSF FM, WFKZ FM, WPGS AM, WGYL FM, WJKD FM, WOSN FM, WSCF FM, WTTB AM, WZZR FM, WAFC FM, WIRK FM, WLDI FM, WOLL FM, WRMF FM, WWRF AM, WPRK FM, WZSP FM, WTWB AM, WQXM AM, WAFC AM, WSUA AM, WURN AM, WBRD AM, WCRM AM, WTLQ FM, WAFZ AM, WAFZ FM, WRUM FM, WACC AM, WCMQ FM, WDNA FM, WLQY AM, WRMA FM, WWFE AM, WXDJ FM, WMIB FM, WOTS AM, WPRD AM, WSDO AM, WYUU FM, WPIK FM, WAMA AM, WLCC AM, WQBN AM, WAFC FM, WWRF AM, WHNR AM, WZSP FM, Signcraft, Modified Mustangs & Fords, Mustang Monthly, Circle Track & Racing Technology, Grassroots Motorsports, Vette, LatinFinance, Southern Beverage Jrnl., Christian Retailing, 850 Business Magazine, Florida CPA Today, Florida Trend, Internal Auditor, Orlando Business Journal, Tampa Bay Business Journal, Retailing Today, Value Retail News, Charisma, Ministry Today, Communications News, Gourmet Retailer, Professional Artist, Chief of Police, Police Times, Interiorscape, Nursery Retailer, Orchids, Health Management Technology, Home Healthcare Nurse, Club Management, Florida Bar Journal, American Shipper, Boating, Yachts Intl, American Chiropractor, Coal Age, Engineering & Mining Journal, American Jrnl. Ophthalmology, Photoshop User, Shutterbug, Tennis Life, Marlin Magazine, Salt Water Sportsman, Sport Fishing, Scuba Diving, Transworld Wakeboarding, WaterSki, Islands, Recommend, FloridAgriculture, Citrus Industry, Produce Business, FL Cattleman & Livestock Jrnl., Globe, National Enquirer, Pageantry, Boca Raton, Emerald Coast, Gold Coast Life, Gulfshore Life, Ocean Drive, Orlando, Palm Beach Illustrated, Palm Beacher, Sarasota Magazine, Simply the Best, Tallahassee Magazine, Life Extension, Today’s Caregiver, Grand Magazine, Casa & Estilo, Cosmopolitan En Espanol, Fama Magazine, Florida Star, Jacksonville Free Press, Florida Sun Review, Orlando Times, Pensacola Voice, Pensacola’s Independent Voice, Weekly Challenger, Capital Outlook, Florida Courier, Florida Sentinel-Bulletin, El Sentinel, 7 Dias, La Gaceta, Nuevo Siglo, Semanario Accion, El Nuevo Herald, Island Sun, Apalachicola Times, Apalachicola Times, Apopka Chief, Arcadian, Polk County Democrat, Voice Of South Marion, The County Record, Boca Beacon, Pine Island Eagle, Holmes Co. Times-Advertiser, The Banner, Calhoun Liberty Journal, Levy County Journal, Sumter County Times, Cedar Key Beacon, Twin City News, Chiefland Citizen, Washington County News, South Lake Press, Clewiston News, The Wakulla News, Putnam Co. Courier Journal, Crestview News Bulletin, Dixie County Advocate, The Observer, Defuniak Herald, West Volusia Beacon, Riverland News, Englewood Review, The News-Leader, River Weekly News, Ft. Myers Beach Bulletin, Hometown News, Frostproof News, Gulf Breeze News, The Islander, Folio Weekly, The Newspaper, Osceola News-Gazette, Lake Placid Journal, Lake Wales News, Lehigh News-Star, Suwanee Democrat, Longboat Observer, The Baker County Press, Enterprise-Recorder, Madison County Carrier, Florida Keys Keynoter, Free Press, Key West Keynoter, Sun Times, Hometown News, Miami Community Papers, Miami New Times, Miami Today, The SunPost, Miami Laker, Santa Rosa Press Gazette, The Free Press, Monticello News & Jefferson Co. Journal, Collier Citizen, Naples Sun Times, Navarre Press, Bay Beacon, South Marion Citizen, Orlando Weekly, Winter Park/Maitland Observer, North River News, Escambia Sun Press, Independent News, Perry Taco Times, Forum Newspapers, Pompano Pelican, The Sentry, The Suncoast News, Gadsden County Times, The SCC Observer, The Sanford Herald, Captiva Current, Island Reporter, Island Sun, Beach Breeze, East County Observer, Pelican Press, The Observer Group, Sebring News-Sun, Tampa Bay Newspapers, Bradford County Telegraph, Jupiter Courier, Tampa Free Press, Free Press, The Reporter, Hometown News, Herald-Advocate, Condo News, Williston Pioneer, Zephyrhills News, Bradenton Herald, Cape Coral Daily Breeze, Citrus Co. Chronicle, Daytona Beach News-Journal, Englewood Sun, S. Florida Sun-Sentinel, News-Press, Gainesville Sun, Florida Times-Union, The Ledger, Jackson Co. Floridan, Florida Today, Miami Herald, Naples Daily News, The Observer, North Port Sun, Star-Banner, Okeechobee News, Daily News, Palm Beach Daily News, Panama City News Herald, Pensacola News Journal, Charlotte Sun, St. Augustine Record, Tampa Bay Times, Sarasota Herald-Tribune, Treasure Coast News/Press Tribune, Tallahassee Democrat, The Villages Daily Sun, Press Journal, Palm Beach Post, News Chief, WAMI SPN, WFOR CBS, WLTV SPN, WBBH NBC, WGCU PBS, WXCW CW, WZVN ABC, WCJB ABC, WMYG MY, WHFT REL, WAWS FOX, WCWJ CW, WJCT PBS, WJEB REL, WJXX ABC, WTEV CBS, WTLV NBC, WOFL FOX, WOGX FOX, WRBW MY, WTGL REL, WLRN PBS, WTLH FOX, WTXL ABC, WSCV SPN, WTVJ NBC, WSVN FOX, WHLV REL, WMFE PBS, WPBF ABC, WFGC REL, WCAY IND, WJHG NBC, WMBB ABC, WPGX FOX, WPLG ABC, WBQP IND, WEAR ABC, WFGX MY, WRXY REL, WBWP SPN, WTOG CW, WWSB ABC, WPXM ION, WCTV CBS, WFSU PBS, WTWC NBC, WFTS ABC, WFTT SPN, WMOR IND, WTTA MY, WTVT FOX, WUSF PBS, WVEA SPN, WFLX FOX, WPEC CBS, WPTV NBC, WTCN MY, WTVX CW, WXEL PBS, WVEN SPN, WAMI SPN, WLTV SPN, WSCV SPN, WBWP SPN, WFTT SPN, and WVEA SPN.

When a media release is received, they often go to a news desk or a news editor, and it is then reviewed by a flesh-and-blood person. When human eyes are reading your news item, even if they opt not to publish it, one is informing – and thus influencing – someone in an important role in the media. Do you see how a steady, drip, drip, drip of positive, pro-MH industry news will over time win over media and through them, the public they serve?

#4)

The bottom line is that there are news worthy items taking place in your community. We’ve successfully promoted news such as rising sales, new model home (or homes) in a community or sales center, some special upcoming event, etc., etc.

This is specialized work. It is playing a long game. When we do this, in conjunction with other marketing and sales coaching efforts, more homes are going to be sold. Done properly, it is an investment with a good ROI.  This strategy is for the savvy, for those in it for the long haul, for those who can afford to invest in their operations image and the education that results in more sales.  

See what industry leaders say about the importance of getting good media, at this link here.  Then, you can contact me at 863-213-4090 to learn more, or email latonyk@gmail.com ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing and sales trainer in the U.S..  He will be presenting Super-Savvy Marketing for More Sales at the Tunica Manufactured Housing Show, for more details, see the link here.

 

By L. A. ‘Tony’ Kovach.

MH Growth Depends on 2 Things

October 19th, 2015 No comments

Let’s over-simplify and state the obvious. MH growth depends on 2 things:

1) enhanced performance by any given professional; and

2) greater acceptance, interest and demand for MH by the home buying public.

Both of those 2 have what we could call education in common.  Each of those can be done on the personal, location, state, regional or national levels.

No attorney, MD, accountant, teacher or almost any profession you can name gets educated once, and then receives no more training or education. Why should anyone in MH think our industry is different, when mechanics, tradesmen and others need routine added training?

RVs sell for more per square foot than MH. They have a much smaller target audience than MH. So why are they outselling MH now by some 5 to 1? 

Key reasons include: more training, public promotion (marketing, PR, trade media, etc.), resources, allocation and image building. 

By the way, we could clearly list other things needed by MH, such as: builders, lenders, service, suppliers, brokers, consultants, insurance, executives, etc.. The focus on these two in no way diminishes the need for numerous others.

quote-leaders-grasp-nettles-david-ogilvy--posted-CuttingEdgeBlog-MHProNews-com-

David Mackenzie Ogilvy CBE was an advertising executive who was widely hailed as “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” Wikipedia.

7 David Ogilvy’s Quotes (The Father of Advertising)

  • The consumer isn’t a moron. She is your wife. (from Google…)
  • Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
  • It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
  • Never stop testing, and your advertising will never stop improving.
  • There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
  • Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
  • There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. (from QuotationOf…).
HHGregg-StoreFront-WikiCommons-GraphicText-MHProNews-com-

Photo credit – Wikipedia. Graphic text – Cutting Edge Blog, MHProNews.com-

Each of the 7 above are part of what we do daily on MHLivingNews.com and in our custom MH Marketing/Sales Training Programs.

‘MHs are Not RVs…’

Duh! Of course not. We aren’t automotive, but there are many takeaways from the auto-industry possible too.

The analogies and insights between MH and RVs are useful, in part because of the common history. RVs made their move in the 90s to promote themselves and their industry, to avoid their routine downturns due to fluctuations in fuel prices and other economic factors. Its worked for RVs. MH has talked about it off and on for roughly 40 years. And talked, and talked…

…until MHLivingNews.com was born about 2½ years ago. Its been mostly the past year or so that the focus on Inside MH Road Show videos, interviews and pro-MH articles, etc. has taken root.

  • Who better to tell the MH story than those who live in manufactured homes, and love them?
  • Who better to tell the MH story than experts and officials from in-or-out of the industry that respects and understands the construction, safety and value?
  • It’s smart to have a growing collection of appealing video and factory tours that tout the MH advantages, while dispeling myths and outdated facts in the process!  As the videos and articles collection grows, you end up with stories told that connect many times with each of the 4 prime personality types. Stories often stick with people better than an ad tends to do.
  • Visitors keep coming and the numbers are good! Retailers and communities are reporting closed sales as a result.

BecauseMHmisunderstoodRequiresDifferentApproachThanOtherProductsServices

MH Builders, Communities and long time MH Retailers – think about this…

No one has to explain what an apartment, condo, duplex or a house is – most looking for them, know what they are. They know they ‘want’ what they are looking for with those housing options. The same is true for products in automotive, RVs, computers, hand-held devices, etc..

MH is unique, in part because it is so widely misunderstood. MH pros as a rule don’t attract the same qualified buyers you see shopping for RVs. We need a different approach than others do.

You may want to attract people to your retail center, community or to have them consider your homes. One has to get past that image issue, just to be considered! You may be investing big bucks in an MHC or other location/operation, and are wondering…why aren’t I attracting a better clientele?

That’s the image issue, but image and training are opportunities in disguise.  They are a vital compliment to all of your other investments in your business.

90PercentBuyersImpactedByTestimonialsBlackBorder-CuttingEdgeBlogMHProNews-com-

I know of no other MH marketing and training operation that has proposed – much less already has! – a comprehensive approach to attract, market and sell manufactured and modular homes to more cash and credit worthy ‘site built’ style customers. We are it. There are fine firms out there doing this or that, but who else in MH has put together a total package program?

Do you even know of a factory that has created an effective, total program to attract, market and sell to the more upscale residential housing customers; to have them truly shop, consider and then buy MH? Sure, lots of marketing is going on.  But a truly comprehensive program that brings in the more qualified buyers?

To achieve solid growth, that has to change. We’re changing that day-by-day with our clients, one location at a time. That’s the wise path ahead.

EnhancedPerformanceGreaterAcceptance-CuttingEdgeBlog_MHProNews-com-

There are two things needed to grow sales and bottom line results.

1) Improved professionalism (sustained training) and

2) enhanced marketing (education/image building that attracts more upscale customers.)

We’ll be exploring that here on the Cutting Edge blog more in the days ahead.

For those who need a

  • new or updated website,
  • marketing,
  • videos,
  • sales recruiting,
  • sales training,
  • consultant,
  • event speaker in MH,

talk to us and compare.

When you use our services, you’re supporting this platform and MHLivingNews.com.  Both benefit your MH Industry.

The rising tide lifts all boats, but especially those that travel the savvy short cuts like the Panama or Suez Canal. Call and/or email.  ##

MarkSimon-PhotoCredits-PostedMHProNews-com-

Photos from NY Housing Association annual meeting. Tony and team will be at the 2016 Tunica MH Show, among other upcoming events. Tony has recieved over 1000 LinkedIn endorsements and recommendations.

L. A. ‘Tony’ Kovach.

ManufacturedHomeLivingNews.com MHProNews.com |

Business and Public Marketing & Ads: B2B B2C

Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com LATonyKovach.com | Office 863-213-4090 | latonyk@gmail.com |