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Posts Tagged ‘MHProNews.com’

Common Sense Will Spur Manufactured Housing In Your Market!

June 17th, 2016 No comments

Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling.

This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years.

 

 

Notice how each of these stories advances the MH industry, as well as those specific people and operations in the story?!  Notice in the story below how we correct the misguided notion that a modular builders should trash the HUD Code, or vice-versa.  Each needs to be properly respected, tell the facts well, and both will grow.

 

 

We also feature state and other associations doing good work, which helps promote the professionalism and success of our industry.  

 

 

We feature national issues that harm consumers, businesses and those associations which are working on their behalf.  Notice how this next article and video corrects so much of the errors that the Seattle Times/BuzzFeed/Center for Public Integrity and the PBS NewsHour and others have promoted?  

 

 

Some people think that mobile homes of yesteryear have to be thrown under the bus for manufactured housing to advance.  Nonsense!  What has to happen is good storytelling. Those mobile homes have for decades – and many still do – serve millions well.  Celebrating the good, while tackling real issues – that’s how MH advancement takes place.  

 

 

The next story is one that showcases how an engineer – one who owned a conventional house, and also lived for a time in a mobile home, embraced today’s residential style manufactured home.  Think that makes for a good story?  You bet!

 

 

We could go through dozens of examples like these. In every case, those featured in the report can benefit, but also the industry at large benfits.  This is how mutual victories takes place.  

 

 

Recent reports (examples, like from a manufacturer and a community we’re working with) reflect their sales growth.  We can’t divulge private info, but we can share what they have publicly, like this example here, where a happy client is urging others to do the same as they are doing – and benefiting from.  On LinkedIn, we have hundreds of endorsements, because those who apply what we do benefit and see the value.

 

 

This storytelling method isn’t instant or easy at first,it requires planning and good execution. But it is the proven path that other industries and businesses have followed for years.  

The sooner and better you do this too – hopefully in concert with us, because no one else has the same kind of MH industry promoting MHLivingNews.com and MHProNews.com platforms – the sooner and the better off you and your business will be.

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Thousands of mainstream media websites have picked up ‘good news’ stories about manufactured homes, modular homes, and mobile home living published on MHLivingNews.com. Of course the public will read, see and increasinly over time, be positively influenced about our MH industry.

And while clients benefit more, the industry at large benefits too. That’s what good storytelling looks like! This approach is fair!  This method is so honest, common sense and this is what mutual victories looks like! ##

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Tony is the most widely known and respected MH marketing services, video producer and industry consultant, as well as the top MH sales trainer in the U.S.. He and his team publish MHLivingNews.com and MHProNews.com. He is the host of the popular Inside MH Road Show video series.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of MHLivingNews.com, MHProNews.com and Inside MH video series.
MHI member, MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

3 Points to Progress – Creating New, More Energized Manufactured Housing Professional Events

October 28th, 2015 No comments

Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals.

Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. has pointed out.  These often do a good job of attracting and educating professionals on a range of topics.

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RV MH Hall of Famer, Ron Thomas Sr. is the Chairman of the Midwest Manufactured Housing Federation (MMHF), parent body for the Louisville MH Show.

But can more be done?

“More,” “improved,” “larger,” “smarter,” and “better” are the ideals driving any industry or businesses within it. There is no criticism of other meetings or education when we look at what’s good square in the eye and ask, how can we make that good even better?

How can we attract more attendees and greater outcomes for all involved?

The answer is in taking what we already know works, and putting it on steroids.

When the two largest regional trade events each attract over 2,000 total MH pros, surely other MH events can grow larger too!  Ron Thomas Sr., Dennis Hill, Tim Williams from Ohio and many others have praised what we do to market and attract attendees to events.  So from the voice of successful experience with the industry’s largest event, let’s share the following.

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Standing Room Only at many of the event sessions that we’ve marketed.

Creating New and/or Expanded MH Events – Do and Don’t…

  • Success is always team work. One of the common weaknesses in promoting MH events that we often see is a lack of good coordination and cross promotion.  Getting and staying on the same page is a vital key to a successful event.
  • Promotion is more than a mailed brochure or emailed PDF. Those are fine, but more is needed.  There is a secret sauce that we’ve known for some time.  Our team – working within MH in collaboration with other pros – and others outside of MH – have done it successfully.  So that means your existing or planned new event could follow the proven pattern too.
  • Opportunities for New and/or Expanded Events Abound in MH. Let’s look at just one of many possible target audiences, land-lease MH Communities. Depending on who you listen to, there are 45,000 +/- MHCs in the U.S.  So why do only 100 to 150 +/- actual MHC pros come to most MHC focused events?  At Louisville, we proved we could attract a far larger crowd of MHC pros.  The result? We had roughly 3x the number of MHC pros come to the show than attend any other MHC event in the U.S..

There is so much more that can be done.

If you have a budget for an event you want to create or expand, call or email me today for a candid, confidential discussion. We know MH, we have the largest MH Professional audience to promote and event with.  Working together, the results can get better. ##

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Photos from NY Housing Association annual meeting. Tony and team will be at the 2016 Tunica MH Show, among other upcoming events.

By L. A. ‘Tony’ Kovach. 863-213-4090.

A Key to MH Recovery? Protecting Used Home Resale Values!

September 4th, 2015 No comments

Imagine this.  A retired couple with plenty of resources, they want to downsize and are considering a manufactured home in a nice land lease community. They go to look. They like the property and location. They find a number of used MHs there for sale. Even if they like what they see in the MHC, excess inventory for resale may trouble them.  They are also finding bargain prices on existing homes, and that might nag the mind of the savvy shopper too.

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Golden agers are smart, and make up nearly 50% of MH home owners, and reports indicate they have about 2/3rds of all the assets in the U.S.. They’ve been around the block, and thus know which way is up. Photo credit – Medical Center Arlington .

In conventional real estate, when existing home prices are closer to new home prices, that’s generally a good thing for home owners and lenders alike.

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Smart Buyers Want Values Protected, so do Smart Lenders

This won’t be my first (or last?) time to point out the utter necessity for protecting and promoting a vigorous resale market thatrising-home-production-shutterstock-mhpronews-com in turns keeps used home values high.  A prime reason for our support of HR 650/S 682 is precisely because it protects the values of home owners!  Their success is our industry’s success.

Look at conventional real estate.  One reason people are willing to step up to a new site built house is because they have good equity in an existing conventional home.  While that happens in MH, it has to happen more for the health and security of our home owners, lenders and our new home industry too.

Not Theory, Facts

Interesting timing, as an industry colleague from 25 years ago called today as I was writing this post. He was recalling how the finance operation he worked for and my retail center at the time proved this business model of supporting good resale values.  We sold pre-owned homes for more than anyone in that market. That was good for used and new home business alike

Finance and good remarketing – at higher prices, not cheap give-away prices! – was a model we demonstrated. So 25 years later, why are we still talking, instead of seeing more in MH doing what has worked in conventional real estate for decades?

As you consider changes to your marketing and sales plan, step back.  Think how it works in real estate. The closer we get to that model, the stronger our demand for used and new homes will be. ##

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See the kind words shared by the MMHF Chairman, by clicking the photo linked above.

By L. A. “Tony” Kovach.

Manufactured Home Industry Survey – August 2015

August 24th, 2015 No comments

We’ll keep the introduction to this topic short and sweet, because you know what a survey is and you know how to fill one out!  Please see the questions below.  The survey can be found at this link below.

Manufactured Home Industry Survey Aug 24, 2015 ver 1.2

Then please email the survey to the following email address:

iReportMHNewsTips@MHMSM.com 

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Survey says image credit = hersheyk12.instructure

The survey reads as follows.

Manufactured Home Industry Survey – August 2015

We’re conducting a survey of MH Professionals on the following topics. You can participate ‘on or off the record,’ meaning we can cite your name (on the record), OR we can take your replies, and use them but we won’t publish your name (off the record).

If you don’t know the answer to a question, or have no opinion, mark NA.

Where a typed reply is requested, there are no word limits, and illustrations (photos, graphics, etc.) are welcomed if you wish to provide them to make your point. We plan to publish results.

  1. From what you’ve seen and heard, how has the implementation of the new CFPB, HPML Appraisal Rule gone?

  1. Do you think there are some lost sales directly related to the new Appraisal Rule?

  1. Does “Bad News” events reported by the media harm manufactured housings image, and therefor new home sales? For example, do media accounts of law suits or protests about a manufactured home community, stories about tornadoes/hurricanes/high winds and other unflattering news accounts harm new MH sales? On a scale of 1 to 10; with 1 being the lowest harm, and ten being the highest harm, how would you rate the impact of negative news on MH? (Written commentary, beyond a 1 to 10 score is welcomed).

  1. Does “Good News” about Manufactured Housing, such as a new net zero or Energy Star design help new MH sales? On a scale of 1 to 10; with 1 being the lowest good, and ten being the highest good, how would you rate the impact of negative news on MH? (Written commentary, beyond a 1 to 10 score is welcomed).

  1. On a scale of 1 to 10 – with 1 a being the worst, and 10 being the highest – how would you rate the engagement of the typical manufactured home professional on industry related political issues? (Written commentary, beyond a 1 to 10 score is welcomed).

 

Your Name                                                                            Your Email

Your Company/Association affiliation and title

You are involved in what what areas of the MH Industry (Place an “X” on any below that apply.)

MH ‘Street Retail’ __________            MH Lender __________

MH Community(ies) __________        MH Insurance/other Financial Service _______

MH Production/Building __________ MH Consultant __________

MH Supplier/Vendor __________      MH (Other=__________________) __________

MH Association __________               Non-MH Professional __________

Thanks for participating!

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Survey Says Image credit = Healing Hands Equine.

Again, the download for the Survey Word document is linked here:

Manufactured Home Industry Survey Aug 2015 ver 1.2

Send the survey into: iReportMHNewsTips@MHMSM.com  ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156 (1)

L. A. ‘Tony’ Kovach has become one of the most widely recognized professional personalities in Manufactured Housing. He is shown here presenting to a full room of MH Pros on marketing and sales.

By L. A. “Tony” Kovach.

Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales

August 1st, 2014 No comments

Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it.

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Photo Credit – WikiCommons.

We also tend to 'judge' or 'discern.' Labels are not just something on a can or jar. Politicians, actors, workers, companies, sales people, specific news or trade media, consultants, experts, products or services…so much of what we think about gets 'labeled.'

We either define ourselves or we allow others to define us. But if we let others define us, how do we re-label, re-define or re-brand? Vivid comparisons are part of the equation.

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Moore, OK and nearby area tornado damage 2013.

Tornadoes, hurricanes and high winds are subjects manufactured housing takes it on the chin for daily in the minds of those who consider housing options. 'Gee, I'd love the price-point of a manufactured home, but they are blown away by the first strong wind.'

Really? Who says? Was the right information provided so a more accurate comparison could be made?

Learning how to address the tornado-hurricane-high-winds-topic the correct way is huge. Frankly, a big element is about making the correct comparisons. See the side by side photo above.

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We showed this screen capture from Google Images on the Masthead Blog earlier this week. Every picture but the last one above came from either this MHProNews site or our new public-image-education-focused sister site, MHLivingNews.com.

Notice how we make comparisons?

The far more expensive site built house is losing its roof, while the lowest priced new manufactured home in that market is seeing a bit of skirting flapping.

The site built roof failed because the roof tore away, but on the manufactured home where the roof pulled loose it was because of an improper add on, which tore away first and that pulled the roof off the home like a giant para-sail.

FYI, NBC reported that it's add-ons which – in a post-storm study – where responsible for 80% of the home severely damaged or destroyed. The MH's would have been okay, had the add-on been done properly, or had it not been there at all.

No one wants to be caught in a tornado or hurricane. Look again at the top two photos. If you had to be in one of those flattened houses or the manufactured home which rolled over – and neither one had a basement – which would you rather be in? The decimated site built houses, or the manufactured home that got rolled, but is structurally so durable it's mostly intact?

Enlightened Self Interest! A Voluntary "Mutual Benefit Society"

There are reasons why you should want to send your customers, your shoppers and everyone you know to ManufacturedHomeLivingNews.com. There, we are gathering and telling the good news about manufactured homes. We are debunking the myths, or outdated stereotypes. When you and your team know that site backwards and forwards, and then use it at the right time with customers, you will sell more homes. It's a no-brainer.

Three Steps to Your Organization's or Career's Advancement

1) Daily reading. Not just you, but your all of your team mates too. Don't think 'they aren't smart enough,' or 'they aren't motivated enough.' Peopleignorance-costs-knowledge-pays-cutting-edge-blog-mhmsm-com- want to take pride in their work! What they don't know, will cost you money. Period.

A minimum of 15 minutes daily here, and no less than 7 minutes a day on ManufacturedHomeLivingNews.com, will at the end of a year be proven to advance your results and profits. Invest more time, if possible!

On our public site, you should read articles and view videos a number of times, once today, again in a week, etc. Why? So that when a topic comes up, you know immediately which story or stories to go to with your prospect or customers.

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RSS feed symbol.

2) RSS and links speed your success. We love links, and you should want to give them! We already have very good search engine positioning, but YOU want us to have the BEST possible, every time. Why? You want ManufacturedHomeLivingNews.com to come up in a home shopper search. You want your customers 'pre-sold' or mostly sold. We don't sell houses, we tell stories. We let YOU sell houses!

    An RSS feed to ManufacturedHomeLivingNews.com is important to YOUR sales. We are the industry's best public image and education site. See this Masthead for examples of how an RSS feed can boost your site performance too.

    money-bag-wikicommons-cutting-edge-blog-mhmsm-com-

    Unlock the money bag.
    Comparisons and the 3 Steps suggested
    can help.

    3) Invest Your Money Wisely! One and two above are "free." This one is about where you spend or invest your dollars. When you realize that you need:

      • Marketing
      • Sales training
      • Consulting
      • Website upgrades or a new website
      • Research or copy writing
      • Videos
      • Advertising…

      When you have a need, turn to us or to one of our writers or sponsors. When we win, we can do more. When you win, we win too. Think of this as a voluntary Mutual Benefit Society.

      Let's close with a request that you share via your social networking – Facebook, Twitter, LinkedIn, etc. AND by email this link below. It puts idea #1 above in action.

      http://manufacturedhomelivingnews.com/nbc-news-today-show-manufactured-home-performs-better-than-conventional-housing-construction-in-ibhs-hurricane-wind-tests/

      Then go to Reddit, sign in and comment on this link!

      http://www.reddit.com/r/todayilearned/comments/2c6ey1/todays_manufactured_housing_is_not_your/

      Reddit gets millions of visits. The higher that link goes, the more people will discover the truth about MH and will decide to buy. What goes around, will come around to you.

      So please do your part to make this go viral!

      Speaking of Linkedin, my thanks to all who connect with me on LinkedIn, provide an endorsement and share good words about our work to others.

      When you support our sponsors and support us, we are more able to benefit you. It really is that simple. There are a lot of fine industry sites out there, but the thousand of pros who come here daily make us realize that we compare well to anything else remotely like us. Hey, that's a comparison too…##

      L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach