Since my early days in Manufactured Home (MH) sales, first at retail centers and later with in MH Communities, the issue of price cutting has been a perennially hot topic for MH professionals. Many are willing to close a deal by cutting the price. My personal take is; not! Let's see why offering a price …
I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that …
Short answer, yes you can! This isn't hypothetical, it is real and it is happening right now today. You can learn how to do it too, if you are heading to the event described below. Every day Realtors earn a commission by selling a home they do not own. Everyone in a closed deal routinely …
Can you legally and morally earn money from the sale of a competitors home? Read More »
We've all heard the saying about preaching to the choir. Someone may comment to me about about some forward looking thought being shared about manufactured housing. "Your preaching to the choir, Tony." That's good! Because a choir stays in practice precisely by signing the same tune from the same page of music. Whatever your mission …
Do you do seasonal marketing for your factory-built home business? Most retail focused manufactured home operations remember to do 'tax time' promos. But do you also do promotions for Valentines, St. Patrick's, Mother's Day, Memorial Day, Father's Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas and others? You should. There are good reasons why big …
CNN Money reported in October 2012 that the number of active U.S. smartphones increased 57% to 95.8 million, and tablets grew 17% to 15.2 million. CNN: “In a sign that wireless habits are changing, voice minute usage increased just 1% to 1.2 trillion minutes, while texting increased 16% to 1.2 trillion messages.“ The CTIA's – “the wireless …
