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Posts Tagged ‘MHMarketingSalesManagement’

Writers, Videos and MH home photos wanted!

July 5th, 2013 No comments

We've asked the questions before.  Do you have a website?  Is it modern looking or out dated? Does it have a blog?  Do you have Facebook, Twitter and Pinterest (as a bare minimum) on your site?  Let's share a true story that hopefully will open your eyes and if you heed its message, will make you more money.

A prospective new client approached us about their website.  As part of their message, they sent us a report on their site's statistics, that had been given to them by their current website service provider.

What those statistics revealed was compelling, but NOT in a positive way.  Their stats proved that the traffic was quite modest, plus that some 94% of their current website's visitors only came one time.  

Ouch…

Further, the owner said his company was getting a very low rate of inquiries from the site.

Ouch again…

Now back to the questions.  

Even if you had a good looking website, if there is nothing on there that would make a visitor think the site has new items going up routinely that might interest them, why should they come back?

Imagine if you went to a news site, and the news was the same today as 7 years ago, nothing new.  Would you return?

Not likely!

Or if you went to a clothing/fashion site, and there was nothing that looked like it had changed in years, why would you go back?

Hopefully, you get the point! You wouldn’t hand out a business card with an old address and phone number, nor should you have one of your most important marketing resources – your website – looking stale our outdated.

A key point here is you must add content, and make your website look dynamic and ever evolving, because a static looking site will unlikely reach it's potential.

Part of the Secret of the Success of MHProNews – and the growing traction on MHLivingNews.com – is precisely because we are adding content on a regular basis. It shows quickly to those who visit! It keeps those visitors coming back, and thus our audiences continues to grow.

Writer's, Videos and MH Photos wanted

You need to create your own content, or find someone to do content creation for you. There are individuals who like to write! There are individuals who have already written good content, and they are ready to share it.

Speaking of sharing good content…

/mhlivingnews-ipad-ver2_0b- (1)(1).png

…we invite industry pros who have a topic they'd like to share for our public and image building focused MHLivingNews.com to share articles, videos and 'featured home' photos.

By teaming up with us, and giving YOUR publicly focused site an RSS feed to MHLivingNews.com and links going both ways, you will see the growth in your own results too.

Learn more at this applauded program at link, or call or email me at the contacts below.

Creating and sharing good content is how we can begin to change the image – and thus the bottom line results – of manufactured housing in your market and across the U.S.. ##

In the SM Era, Do I still need a Website?

May 2nd, 2013 No comments

We are in a Social Media (SM) era. Facebook has over a billion users, and continues to add to their numbers. LinkedIn has hit 200 hundred million members world-wide. You can have your own YouTube Channel. With these, Twitter and so many other SM sites – all available free – do you still need a website?

The answer may be right in front of you. You are on our MHProNews.com website, we need one even though we use all of the SM named and more. But for some businesses, it may be possible to skip having a website, and still stay effective.

Hypothetical Example of a No Website Business

popular logos posted on MHProNewsIf you are the owner of a 15 site manufactured home community that is full and has a waiting list, you can easily make the case that the use of a cross section of SM sites is all you would need for someone to find you on a Google, Bing or Yahoo search.

But let's say the manufactured home community is 75 sites, not 15. You have 10 vacant "pads" and have been losing occupancy. You have 2 homes for sale and a vacant rental unit. Could you still make it by using SM alone? Or could you make it with a page on MHVillage.com, plus these SM sites?

In such a scenario, the odds are excellent that you need your own website.

But we would recommend that you have the SM sites and MHVillage.com as "Google bait" to boost the SEO appeal of your site, to advance the visibility and to act as a focal point to connect all your SM resources.

What kind of website?

Stating the obvious, every company, and each location for a company, is different.

There are many types of web platforms available starting from the so-called "freebie" you can get with your Internet service provider, to the high 5, 6 or even 7 figure web-tech investments made by those in the factory built housing arena. There are operations who spend more making a single studio quality video than someone else will spend on their entire internet marketing presence.

Through our WebTech service division, we are routinely building, servicing and doing proposals for companies online. While 1 size does not fit all – for example, an e-commerce site with tight security is different than what a typical retailer, community or service provider usually needs – still a common recommendation we make is to use a CMS platform.

CMS

CMS is short for Content Management System. I built my first website back in the 1990s, using hand coded HTML. While we and our team's web designer still do some hand-coding, the far better approach for most is a dynamic CMS system!

Take a look at MHC-MD.com or the LouisvilleShow.com websites as two examples or modern CMS platforms.

mhc-md.comThese can be customized to fit almost any business. Once built, they are easy to maintain. Some clients want us to do their updates, but for the majority, you can be taught in an hour or so how to do the basic updates, thus keeping your website maintenance costs low!

My associates or I could change the slider images out on the Louisville or MHC-MD.com websites rapidly, and make the site look dramatically different. In fact, when we start the warm up to the Louisville Show for 2014, you can count on the fact that we will do a number of updates to the site.

With your SM pointing to a CMS style website, you can dramatically improve your SEO.

What's your Budget for websites?

As noted before, you can in theory get 'free' resources or those that are very low up front costs. But often the look is dated, and since studies show that people surfing online decide in 5-10 seconds if they will stay on your site once they land there, it is important to make that first 5-10 seconds a visually good experience!

So to do a quality CMS platform that looks modern and can be maintained by the client, you are normally looking at a range of options, examples:

  • in the low 4 figures range (over $1000 to under $4000).
  • But for some big operations, and depending on the security, ecommerce of other kinds of solutions needed, you can jump to 5 figures (over $10,000) or more.
  • I've talked to operations in our industry that are spending $100,000 to $500,000 a year on IT/Webtech.
  • We do coaching classes with those on budgets under $1000, to help you 'do it yourself' without being all on your own with no one to turn to.

If you:

  • don't have a website,
  • don't know how to make your social media pay,
  • or you want to do an update on your current website,

a number of companies – ours included – will give you a free initial consultation.

To wrap this up, the bottom line is that some today can indeed make it with no website, but for the vast majority, having an website that is integrated with your social media and e-marketing is a must. ##

Editor's note: Social media icons graphic courtesy of Forbes.

PS: Check our many Exclusive and Red Hot Featured Articles for May and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

How often do you Shower?

April 11th, 2013 No comments

How often do you shower or take a bath?  Daily? Every other day? What ever it is, think of the number…

Now, how often do you purposefully read something motivational or inspiring? Daily? Weekly? Monthly?

Some people told Zig Ziglar that motivation is time wasted, because it 'wears off.'  Zig's response was classic.  “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar.

The meaning is clear. You need a regular dose of motivation, the same as you need to wash regularly.  For those who don't, they may stink…

…and I've met people with 'stinking thinking' before, haven't you?  If we are candid, we have all at times been guilty of negative thoughts and thinking. So like bathing, we need a regular dose of motivation and inspiration.

If you don't have a good attitude, you can build one up! It may take longer than a shower does, but regular immersion in inspirational thinking pays off the same as regular doses of negative thinking tears someone down.

Motivation and Achievement

When I am recruiting for a client's company or myself, there are three things I look for, and they are summed up in this acronym: ASK.

> Attitude
> Skills
> Knowledge/Experience

If all three in A.S.K. are present in a candidate for a career role:

  • a good attitude,
  • the right skills and
  • experience,

there is a good chance we have the right person for the job.  When only the second and third traits are there, but a good 'can do!' attitude are missing, that person just might be drag, dangerous or a liability.

The Sage of Omaha said something similar:

“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you. You think about it; it’s true. If you hire somebody without [integrity], you really want them to be dumb and lazy.”

  • Warren Buffett

Think about Buffett's  'energy' quality as being positive or negative, and you see that part of what 'the Sage of Omaha' is talking about in having a good, positive 'energetic' attitude.  Integrity also reflects our attitude or mindset. The bad attitude is the one that is more lazy, lacks discipline and is more likely to be dishonest.

While positive motivation and integrity don't always go hand in hand, when they do, you routinely discover a better work ethic.

In our ground breaking marketing and sales training programs for clients who sell manufactured homes at retail centers or in land lease communities, I'm looking at the attitudes of those in front of me.  Are the pros being trained or coached sporting a good or bad attitude?  Are they embracing the training? Are they giving it their best effort? Or are they resisting it?

We know from experience that those who commit to our marketing and sales process get better results, often dramatically better. We've seen locations increase sales from the low single digits monthly into double digit closings monthly. But I also recall an operation where someone resisted the training, the supervisor didn't require that they buckle down and 'just do it,' so is it a surprise that they didn't change or improve much? Of course not. I've yet to meet someone working for a company that had so little skill, that they couldn't do what we ask. So what makes the difference between the successful team members and those who won't grow?

Clearly it is the motivation of the 'professionals' involved!

We created the free INspiration blog for the expressed purpose of providing a positive place in manufactured housing to come and get that routine boost of motivation!

Many of Tim Connor's or our Zig Ziglar columns are motivational or inspirational as well, as are other thougthful writers, such as periodic contributor and successful MH Retailer Greg McClanahan.

There are some who learn things fast and easy.

For others, change may start out hard, but with practice what is new in time becomes a habit.  Habits by definition become second nature, as normal as breathing.  Cultivate a good 'can do' attitude in yourself and share that with your team mates.  Feed your mind with good, inspirational and motivational thoughts.

It routinely pays off for those who do!

The logic of this is so obvious.  

Whether you think you can, or think you can't, you are right!'”
– Henry Ford.

Be a part of the IN crowd, and see the INspriation blog here. ##

PS: Check our many Exclusive and Red Hot Featured Articles for April and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

The Bad News

April 3rd, 2013 No comments

Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things).

People talk about CYA for a reason, because they know the 'bad news' drill.

Perhaps it is just part of our human nature, but the reality is that you can't please everyone and thus have to work harder to make a good reputation for your business. In the internet age, you can get torched by anonymous emails, or websites placed online for the very purpose of torching another. Online ratings (1 to 4 stars, etc.) also make it easy for people to dish out less than kind (or fair…) feedback.

So dealing with “Bad News” means you have to supply your residents, your customers and others with a steady supply of Good News!

In the age of micro-blogging – which includes, but is not limited to Twitter or Facebook – it is interesting to note that some say the trend in marketing may be back towards longer content, especially if it sports graphic images and the message is focused on your target market's interests. The Dan Kennedy marketing crowd would not be surprised by this trend.

If you have a website, but don't have a blog, the short answer is 'start one!' Blogging done correctly enhances your website's SEO (Search Engine Optimization). Blogs are a handy way of getting and sharing 'good news' with your target audience.

Sharing Good News

For those who already have a website, there are lots of blogging plug ins available (just Google blogs, blog software, blog plug ins), along with third party hosted blogs, etc. If you want to hire installing a blog onto your website or need a new or updated website, there are companies like our webtech division that do that for others.

Not a writer?

If you aren't a writer, consider hiring one part time or by the article.

Another approach is to invite guest articles by knowledgeable or respected people in the field. Our Industry Voices Guest blog has had some 200 articles submitted, which is more than one a week on average since we launched it.

A third approach can be to use more photos or videos – that you can post on YouTube – as a primary or major means of communication for your blog posts.

When you share news – good news – to your readers/visitors, you can do so in short messages, long or in between. Some of the keys for successful blogging include, but are not limited to:

  • Consistency. If you set out to blog once or twice a week, stick with it! Don't start out great guns, and then falter.
  • It takes time to build your audience. Again, persistence and consistency are keys for long term success.
  • Use the SEO and Tag functions build into your blog, see below.
  • Accuracy in SEO and Tags. Don't put keywords or tags into the SEO portions of your blog post that don't apply. Below you will see an example of the keywords/tags used in an article on Industry Voices. Everyone of those key words were used in the article it was associated with. That makes the article's keywords/tags relevant. Relevance over time will enhance your blog – and website's – SEO and 'authority' with the search engines.

tags_for_Marty_Lavin_interview-posted-mhpronews-com-cutting-edge-blog

If Bad News Hits You

What if truly bad news hits you and your business? If you've established a blog, you now have the ability to respond to it. You can say what the 'bad news' is and then give it your side of the story in a way that doesn't cross any boundaries.

Today, blogging has become part of the 'alternative media.' Some reporters and writers have 'made it big' by blogging. As a rule, those success stories focused on putting out quality work and doing so consistently.

For the success stories where blogging was used to help build a business, there are thousands of examples of businesses using blogging to grow. MHProNews.com is in these both of these groups, so we are living proof that blogging can and does pay off when you do it properly.

But don't take my word for it. When it comes to blogging, take Nike's advice: “Just do it.” ##

PS: Check our many Exclusive and Red Hot Featured Articles for April and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

…Not a Strategy

March 6th, 2013 No comments

We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy."

Tim Connor, our Featured Writer, shared a new article:

http://www.MHProNews.com/home/featured-articles/march-2013/139-management/5046-expecting-different-results-

that reminds us that the popular definition of insanity is to keep doing the same things, and yet expect a different result.

Is your Manufactured Housing related business or location growing, shrinking or treading water?

This is a straightforward question that requires a solid degree of candor to yourself and your firm.

The odds are that any given businesses is sliding down or trending up. If yours is stuck in the past instead of evolving, it could go the way of the buggy whip.

Marketing today is different than 5, 10 or 15 years ago. While some sales fundamentals are always sound, sales is evolving too. For example, businesses that fail to realize the impact of online ratings and comments carried via social networking or search engines could fall into the traps that can sink a business by harming a firm's reputation.

The old Golden Rule vs. the New?

Some assert that the new golden rule is that he who has the gold makes the rules.

But given the online world of consumer commentary via social media and other websites, the old golden rule is uniquely well positioned. 'Treat others as you would like to be treated yourself.'

Hope is not a strategy, but modern marketing, good customer service, training and professionalism in sales are valid strategies. To learn more about a specific way professionals can advance, see this new Industry In Focus report, called Cornered. ##

PS: Check our many Exclusive and Red Hot Featured Articles for March and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford