If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉 One reason MHProNews and MHLivingNews dominate in their respective categories is …
Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers Read More »
Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality. Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …
Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management Read More »
A fascinating lesson for MH in marketing is coming from Donald Trump’s presidential campaign. Let’s set the stage by noting that The Donald is known for great: hotels, casinos, golf courses…real estate. He’s a one man brand, with clothing, etc. that bears the Trump name. He’s the author of Art of the Deal, spent years …
Donald Trump, Marketing Lessons for Manufactured Housing from his Presidential Campaign Read More »
Perhaps you know the maxim, “First, you form your habits. Then your habits form you.” Whatever your profession, good habit formation – meaning good work disciplines – are a key to success. So why is it that so few in MH invest in training and team development? Why do so few see the need for …
Last year, Ben Kunz – Vice-President of strategic planning at media agency Mediassociates – penned a column in Digiday called, “In Defense of Banner Ads.” Kunz opened with a pithy set of points: “If you believe banners suck, you’re not alone. The poor things are so disparaged that the entire digital industry has repositioned them …
Dare to Compare! Banner Ads vs. TV or other Media Read More »
From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource, such as Webalizer? Dennis Yu's analysis linked here, starts his critique with these words, “Alexa is the most well-known of the traffic measurement …
Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer Read More »
