First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales too. Let's see how this principle plays out in manufactured housing. In this new economy and more rigorous regulatory environment, …
There is only one who can claim to have every answer to every question and problem. That one has a three letter name, God. Ipso facto, that means the rest of us have to struggle along as best as we can with limited knowledge and limited answers. That's okay. Time, trial and error, learning from …
Filling MHC Vacancies and Retailing More Manufactured Homes Read More »
Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the …
If Word of Mouth Is Still King Are you Maximizing it? Read More »
I was emailed a news story recently that really got my attention. I've done this, and I'll bet you have too, so maybe we can both learn from this other professional's 126 million dollar mistake experience. To protect the, ah, less than innocent, I'll paraphrase this story as follows. A company had a mid-level manager …
We do all types of articles here on the Cutting Edge blog. From factual to fun. From serious to occasionally a bit whimsical. We may share statistics, proven methods in marketing and sales, and much more. But the common theme is business building, on or off line. This one is a bit of fun, and …
Manufactured homes. We are affordable quality housing. This doesn’t have to be rocket science. Yet way too many in our great industry are in search of simple and effective marketing messages. Let’s look at the cold, hard – yet amazing – facts. Let’s stop and think. Every month, there are over 4 million searches done …
