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Posts Tagged ‘mhc’

Unique Perspectives Can Provide YOU with Unique Results!

December 17th, 2014 No comments

Sorry if this sounds immodest, but we have an unfair advantage – but that means you could have an unfair advantage too. Let me first say that someone could – in theory – ignore the news, not read and still be a success. In fact, there were some well known cases of that in the early- to mid-20th Century. But in the internet era – when government impacts your business, and so do markets and other factors – can you ignore the news, without taking increased risk? The combination of information and the right marketing and sales systems – properly applied – can yield terrific results. Because we work day by day with MHPros PLUS stay in touch with the news border to border and coast to coast, we have advantages others simply don't have. But you can have them too…

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That lead in is supposed to make you think that as a marketing and sales manager, owner or professional, you have to have at least some degree of facts and information – news – to support and guide your efforts. For example, this week in our Daily Business News blog, we covered a story about an MHC operator who sees a huge new market opportunity. Want to know more? Click here. Another story we covered was about the top 10 things home owners and housing shoppers want. Do you think knowing what they are thinking might be useful to you as a marketer or sales professional? Of course!

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Credit: llenrock.

An MHC operator looking for commercial financing? Are you into the CMBS what one of the GSEs has done that might be good for your business? The DBN linked here may have your answer – and the above graphic might help too! On the Masthead, you'll find aMastheadn amazing what if story! If you want to grow your business, and open your mind to what's possible, better surf on over and read The MH Impossible Dream? I don't know how sales pros can work without inspiration. To my knowledge, we have the industry's first and still only INspiration blog, written with the factory built housing pro in mind. Join the thousands who are IN with INspiration.

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I won't say finally, because if you look at the home page – sloooooooooooooowly looking over all the Industry News Tips and Views Pros can Use © – you'll see TONS of Featured articles that can be very helpful for your business! Knowledge is potential power. Protect your attitude (thus the need for Inspiration). Feed the mind (the need for useful information). Then, get training and marketing that makes you and your team SING from the Hymnal of Great Results! Need help? Please check out what others say about our work on Marketing and Sales and give me a call. Until next time, make it a GRRRRR8 day! ## By LATonyK.

Manufactured Housing and IGA’s Success Lesson

October 25th, 2014 No comments

Imagine America during the Great Depression. There was virtually no federal social safety net then!

Great-depression-credit-common-wikipedia-posted-on-mhpronews-comWhile there has been suffering in the U.S. in what many call our recent "Great Recession" which began circa 2008, let's be honest. The great Depression days were far worse.

This pair of photos from WikiCommons might help someone not familiar with the Great Depression begin to understand how tough it was then, versus now.

Soup lines, rough housing, jobs were hard to find and low paying.

It was in this sad economic environment – far more challenging than what we've had since 2008 – that IGA was formed. Let's see what lessons for manufactured housing professionals in organizations of any and all sizes the IGA story may hold.

Great-depression-credit-common-wikipedia-posted-on-mhpronews-com-2

Wikipedia states the following about IGA, which is short for Independent Grocers Alliance.

iga-logo-posted-on-mhpronews-com"IGA is a brand of grocery stores active in more than 30 countries. Contrasting with the chain store business model, IGA operates as a franchise through stores that are owned separately from the brand. Many of these stores operate in small town markets and belong to families that manage them. It was founded in the United States as the Independent Grocers Alliance. The headquarters are in Chicago, Illinois."

"IGA was started in May 1926 when a group of 100 independent retailers in Poughkeepsie, New York, and Sharon, Connecticut, led by J. Frank Grimes, organized themselves into a single marketing system. This group quickly expanded, and by the end of the year there were more than 150 IGA retailers. In 1930 there were over 8,000 grocery stores using the IGA name. The company uses the "Hometown Proud Supermarkets" slogan. Today, many IGA grocery stores are still located in smaller cities and towns throughout the United States."

IGA is not the powerhouse today that it once was, for a variety of reasons. But for decades, IGA grew rapidly and often dominated the landscape in the huge grocery business. It provided marketing, savings and other benefits to its associated grocers, so it paid to be a member of IGA.

In manufactured housing today, there are several 'buyers groups' that offer its members specific advantages, including lower costs on homes through volume rebates and/or other discounts.

We also have state and national associations, which offer a different range of benefits that include networking, educational and political lobbying.

What we don't have – yet – is a similar, formal alliance for MH akin to what IGA was for grocers. Thanks to the Internet and modern technology, that can now rapidly change in a way that would benefit all involved.

How can this model be applied to the manufactured housing Industry successfully today?

MHRetailers, MHCommunities, MH Associations, factories and service providers – Come to the Louisville Show in 2015 and see!the-road-to-success-mhpronews-louisville-manufactured-home-show-january21-23-2015

Your operation may be soaring, struggling or somewhere in between. You may be starting up in business, or ready to wide down.

Whatever your status, your business is worth more – duh! – when it is profiting more.

Learn how the successful IGA model can be applied to Manufactured and Modular Home sales at the 2015 Louisville Manufactured Housing Show. Yours truly will show you how we can grow your business and others, the smart way.

As an MH retailer, community or builder/developer, odds are excellent you can enter the show free.

Please see the Louisville show website for details and to pre-register free. Some 2,500 industry pros came to Louisville in 2014, far more than any other industry event! There are good reasons the crowd keeps growing. We hope you will come and see why the Road to Success starts in Louisville. Free pre-registration link is here. ##

(Great Depression Image Credits: WikiCommons)

l.a.tony_.kovach-publisher-manufacturedhomelivingnews-com-mhpronews-com-mhc-md-com-1by L. A. 'Tony' Kovach

Does Your Manufactured Housing Marketing have to be Perfect?

August 20th, 2014 No comments

Another true story. We are driving I-4 West into Tampa, FL a few weeks ago. As I glanced at the billboard on the south side of the highway, my eyes caught sight of the sign captured in the photo below. What do you notice about this billboard?

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Photo credit, MHProNews.

Yes, you've spotted it now too! The sign – a single word and phone number – has a typo! “Available” is what they meant to spell, but in fact, it reads “Avalible.” Let's hope the 863-213-8050 phone number is correct…

Typos or errors in marketing or collateral are far from a one time occasion. A government agency hit the news recently, having spent big bucks on an item that had a serious typo in a word that was part of a logo. Everything printed was trashed as a result. The mainstream media also makes errors. Frankly, we get typos too. The hardest thing, professional editors say, is to see your own typos. Perhaps one reason is because you know what you 'meant' to write, and your mind sort of fills in mentally what was intended.

One take away is that it is wise to get someone else to review, whenever possible.

Is Imperfect Marketing better than No Marketing?

Sorry to say this in reply to the question above, but it depends! We had an item that had a typo in it, and (ouch!) it happened to be a prospective client's name. Actually, the name was spelled correctly, but regrettably it wasn't the name for the person the item was about! While it wasn't my error, neither did I catch it until the executive pointed the mistake out to me. The jury is still out on how much damage that error caused. The point is that an error can risk or cost you business with some.

On the other hand, others are far more forgiving and understanding. Someone might see that sign above and actually call it because of the typo. In Hollywood, they say that any publicity is good publicity. While you and I may see that different than those movie star types, you get the idea.

We are big believers in measure twice, and cut once. That said, imperfect messaging is routinely better than no messaging at all.

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G. K. Chesterton's famous quote above was wonderfully paraphrased by Zig Ziglar. Ziglar explained that it is better to start something and do it badly at first, until you learn to do it well. So true! Few of us are experts the first time we tried the ABCs or 123s. It takes repetition! The same is true in marketing, you have to repeat your message over and again, change it up, and say it again.

Another Chesterton quote makes the point that an imperfect start is better than no start at all.

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When we launched MHMSM.com – what we now called MHProNews.com, both of which points to MHMarketingSalesManagement.com – the site was good, but not perfect. We've kept improving it, and it continues to grow!

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Compared to this same time last year, our page views have essentially doubled, from over 1 million page views last summer to over 2 million page views in both June and July of 2014! We were already the runaway #1 in our niche last summer, so we keep growing the gap between us and others. Keep in mind, we've created that traffic from pros like you without buying Google ad words, etc..

We've proven and demonstrated successful SEO and other methods to grow an audience that we teach others to do on their websites or online marketing. As the assistant vice-president of a respected company said in an email this week,

I read your site almost every day…”

If we were hung up on a false notion of perfection or nothing at all, we'd likely have much less content, and far fewer readers and page views too. This is publishing, not brain surgery. We do marketing as opposed to manufacturing some vital part in an aircraft, ship, car, smartphone or computer. The point is, there is room for tolerance in a marketer's efforts that may not be true for other professions!

In marketing, the ideal is to put out the best possible item that you can given your time, talent and budgetary constraints. If you can afford to do better, then do it! If you can't, then do the best you can with what you have to work with.

Video Courtesy of our friends, colleagues and clients at
ManufacturedHomes.com

Teaming Up

Let's make one more point with the video shown above. We all need others! It would be very costly for us to have our own video team. We forged a relationship with ManufacturedHomes.com. No one is a truly a 'one man (or woman) band.' We need professionals to provide us with services here and there. We take our own advice, we team up with others, and you should too.

Of course, when it comes to doing online marketing, websites or modern sales systems that attract more customers with cash or good credit to MHCs and MHRetailers, please call or keep us in mind. You'll see websites that deliver results along with marketing and sales processes that will improve your bottom line.

Call or click below, thanks, and see you again here next week! ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By L. A. 'Tony' Kovach

Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales

August 1st, 2014 No comments

Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it.

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Photo Credit – WikiCommons.

We also tend to 'judge' or 'discern.' Labels are not just something on a can or jar. Politicians, actors, workers, companies, sales people, specific news or trade media, consultants, experts, products or services…so much of what we think about gets 'labeled.'

We either define ourselves or we allow others to define us. But if we let others define us, how do we re-label, re-define or re-brand? Vivid comparisons are part of the equation.

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Moore, OK and nearby area tornado damage 2013.

Tornadoes, hurricanes and high winds are subjects manufactured housing takes it on the chin for daily in the minds of those who consider housing options. 'Gee, I'd love the price-point of a manufactured home, but they are blown away by the first strong wind.'

Really? Who says? Was the right information provided so a more accurate comparison could be made?

Learning how to address the tornado-hurricane-high-winds-topic the correct way is huge. Frankly, a big element is about making the correct comparisons. See the side by side photo above.

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We showed this screen capture from Google Images on the Masthead Blog earlier this week. Every picture but the last one above came from either this MHProNews site or our new public-image-education-focused sister site, MHLivingNews.com.

Notice how we make comparisons?

The far more expensive site built house is losing its roof, while the lowest priced new manufactured home in that market is seeing a bit of skirting flapping.

The site built roof failed because the roof tore away, but on the manufactured home where the roof pulled loose it was because of an improper add on, which tore away first and that pulled the roof off the home like a giant para-sail.

FYI, NBC reported that it's add-ons which – in a post-storm study – where responsible for 80% of the home severely damaged or destroyed. The MH's would have been okay, had the add-on been done properly, or had it not been there at all.

No one wants to be caught in a tornado or hurricane. Look again at the top two photos. If you had to be in one of those flattened houses or the manufactured home which rolled over – and neither one had a basement – which would you rather be in? The decimated site built houses, or the manufactured home that got rolled, but is structurally so durable it's mostly intact?

Enlightened Self Interest! A Voluntary "Mutual Benefit Society"

There are reasons why you should want to send your customers, your shoppers and everyone you know to ManufacturedHomeLivingNews.com. There, we are gathering and telling the good news about manufactured homes. We are debunking the myths, or outdated stereotypes. When you and your team know that site backwards and forwards, and then use it at the right time with customers, you will sell more homes. It's a no-brainer.

Three Steps to Your Organization's or Career's Advancement

1) Daily reading. Not just you, but your all of your team mates too. Don't think 'they aren't smart enough,' or 'they aren't motivated enough.' Peopleignorance-costs-knowledge-pays-cutting-edge-blog-mhmsm-com- want to take pride in their work! What they don't know, will cost you money. Period.

A minimum of 15 minutes daily here, and no less than 7 minutes a day on ManufacturedHomeLivingNews.com, will at the end of a year be proven to advance your results and profits. Invest more time, if possible!

On our public site, you should read articles and view videos a number of times, once today, again in a week, etc. Why? So that when a topic comes up, you know immediately which story or stories to go to with your prospect or customers.

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RSS feed symbol.

2) RSS and links speed your success. We love links, and you should want to give them! We already have very good search engine positioning, but YOU want us to have the BEST possible, every time. Why? You want ManufacturedHomeLivingNews.com to come up in a home shopper search. You want your customers 'pre-sold' or mostly sold. We don't sell houses, we tell stories. We let YOU sell houses!

    An RSS feed to ManufacturedHomeLivingNews.com is important to YOUR sales. We are the industry's best public image and education site. See this Masthead for examples of how an RSS feed can boost your site performance too.

    money-bag-wikicommons-cutting-edge-blog-mhmsm-com-

    Unlock the money bag.
    Comparisons and the 3 Steps suggested
    can help.

    3) Invest Your Money Wisely! One and two above are "free." This one is about where you spend or invest your dollars. When you realize that you need:

      • Marketing
      • Sales training
      • Consulting
      • Website upgrades or a new website
      • Research or copy writing
      • Videos
      • Advertising…

      When you have a need, turn to us or to one of our writers or sponsors. When we win, we can do more. When you win, we win too. Think of this as a voluntary Mutual Benefit Society.

      Let's close with a request that you share via your social networking – Facebook, Twitter, LinkedIn, etc. AND by email this link below. It puts idea #1 above in action.

      http://manufacturedhomelivingnews.com/nbc-news-today-show-manufactured-home-performs-better-than-conventional-housing-construction-in-ibhs-hurricane-wind-tests/

      Then go to Reddit, sign in and comment on this link!

      http://www.reddit.com/r/todayilearned/comments/2c6ey1/todays_manufactured_housing_is_not_your/

      Reddit gets millions of visits. The higher that link goes, the more people will discover the truth about MH and will decide to buy. What goes around, will come around to you.

      So please do your part to make this go viral!

      Speaking of Linkedin, my thanks to all who connect with me on LinkedIn, provide an endorsement and share good words about our work to others.

      When you support our sponsors and support us, we are more able to benefit you. It really is that simple. There are a lot of fine industry sites out there, but the thousand of pros who come here daily make us realize that we compare well to anything else remotely like us. Hey, that's a comparison too…##

      L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

      Who Kicked Your Cat?

      July 24th, 2014 No comments

      Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is wise to be patient and to ask or reflect on Zig's question, “Who kicked your cat?”

      The person doesn't even have to be a pet owner for this to apply. The cat is a metaphor for something someone cares about, and that something has been “kicked” or injured, and so the person with 'the kicked cat' isn't in a good mood! The possible causes are many, and often may have nothing to do with you.

      Image-credit = biggsuccess-posted-on-mhpronews-com

      Image credit = biggsuccess.

      On the consulting and training sides of our operation, we are big believers in positive attitude, but also for tuning in to what the prospect is thinking or feeling. Selling isn't manipulation! At its best, selling is the noble process allowing your or a colleague to successfully engage a person to best determine the prospects needs and abilities, and then professionally guide them to the best options that fit. If you've done your job well, the customer isn't so much 'sold,' as they buy.

      If the prospect or the person you are meeting or talking with is in a foul mood, think, what is the cause?

      To do that professionally, you have to be focused more on them than on you. When you note that someone is in a foul or off mood, it's best to think HALTS. HALTS describes the routine causes for someone being 'off.'

      • Hungry
      • Angry
      • Lonely
      • Tired
      • Sick/Stressed

      Once you discover which of these HALTS factors may be upsetting the balance for yourself or another, it is easier to address and thus get on with the tasks at hand.

      people often say that motivation doesnt last well neither does bathing, which is why we recommend it daily - zig ziglar-posted-cuttingedgeblog-mhpronews-com

      Photo credit, ZigZiglar.com – graphic  © 2014 by MHProNews.com.

      Professionals need daily motivation. Who says? Zig Ziglar, who inspired tens of thousands to do more, including our industry's legend, Jim Clayton! We provide that motivation in articles by Ziglar himself, by thoughtful, successful professionals such as Tim Connor, or by submissions by myself or a number of others to our industry leading motivational module, our free INspirations blog.

      i-do-think-that-a-person-can-adapt-and-change-successfully-into-a-can-do-mindset-provided-he-she-is-willing-to-make-the-commitment-to-learning-jim-clayton(c)2014-lifestylefactoryhomesllc.

      Still by ManufacturedHomes.com – poster © 2014 by MHProNews.com.

      I've said it before, and will do so again. Let me recommend that you keep your team informed daily on their industry and on better ways to present the great stories about manufactured and modular homes! 15 minutes a day is the minimum you and your team should be on this site, and 7 minutes daily on MHLivingNews.com. At the end of a year, don't be surprised when you find that your team is doing so much more than they ever did before; and have a better 'can-do' mindset too.

      FYI, when you need a corporate or association speaker, marketing, a sales coach or trainer, you can contact me at the phone or email below. If I can't help you, I'll point you to others if needed.

      Your-Business-Sign

      What's your best investment?
      If you don't answer your career or your business, think again.
      Which do you have more influence over, your business, or someone else's?

      Growth happens because you invest time and resources in yourself and your people. Who says? Ask the legends, almost all of them would agree that applied knowledge is powerful and profitable. ##

      L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach