mh

Marketing Coca Cola: the Real Story behind the Real Thing and Manufactured Housing 

mhmsm logo mhmarketingsalesmanagement logo (1)

It's an iconic brand found in over 200 countries around the world. For its first five years in existence, the formula included tiny amounts of cocaine. It was the original 'energy drink,' no wonder the short name for this product is "Coke." For decades, Coca Cola held a wide lead over any other 'like' product. …

Marketing Coca Cola: the Real Story behind the Real Thing and Manufactured Housing  Read More »

Money Motivations

profit-one-of-the-5-motivators-for-some-the-desire-for-gain-can-be-stronger-than-the-fear-of-loss-c2014-lifestyle-factory-homes-llc-posted-mhpronews-com.png

There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

Money Motivations Read More »

Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing

email-marketing-2011-43-52.png

Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …

Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing Read More »

Bombs in the Burry

jim-clayton-tony-kovach-mhpronews-interview.jpg

"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …

Bombs in the Burry Read More »