You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help but think about all the similar stuff Henry Ford must have heard about his automobile! Or …
“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford Read More »
Every now and then, you get a marketing approach or commercial message that is seemingly 'timeless.' One that fits that description is the Fram Oil Filter commercial, shown below, first aired in the early 1970s. The idea behind their message is akin to the adage, "A stitch in time, saves 9." My hunch is not …
There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …
Last year, Ben Kunz – Vice-President of strategic planning at media agency Mediassociates – penned a column in Digiday called, “In Defense of Banner Ads.” Kunz opened with a pithy set of points: “If you believe banners suck, you’re not alone. The poor things are so disparaged that the entire digital industry has repositioned them …
Dare to Compare! Banner Ads vs. TV or other Media Read More »
From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource, such as Webalizer? Dennis Yu's analysis linked here, starts his critique with these words, “Alexa is the most well-known of the traffic measurement …
Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer Read More »
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
