Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality. Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …
Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management Read More »
Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction. Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and …
Who should be Manufactured Housing’s Target Audience? Read More »
We’ve finished a whirlwind of activity related to videos, marketing and image building in the last month and a half since the Tunica MH Show. Actually, going back to the Louisville Show, we’ve been beyond busy with tools and resources that drive more MH business for our clients. To get a good feel of the …
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I told you I had a car that sold for 25-50% less than a comparable new car, and …
Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people don’t change unless they are forced to do so. Without giving away the story’s punch line, …
People Don’t Change Unless Forced, The Day the MH Earth Stood Still… Read More »
Let's go back to basics. Let's look at the obvious things that you need to have more manufactured home (MH) sales in 2015. New homes. Used is grand, but often hard to get and costly to update. To sell more homes, you need to see, compare, inventory and sell more new MHs. Marketing. Did you …
2015: The Five Legged Stool for More Manufactured Home Sales Read More »
