We've all heard the saying about preaching to the choir. Someone may comment to me about about some forward looking thought being shared about manufactured housing. "Your preaching to the choir, Tony." That's good! Because a choir stays in practice precisely by signing the same tune from the same page of music. Whatever your mission …
Do you do seasonal marketing for your factory-built home business? Most retail focused manufactured home operations remember to do 'tax time' promos. But do you also do promotions for Valentines, St. Patrick's, Mother's Day, Memorial Day, Father's Day, July 4th, Labor Day, Halloween, Thanksgiving, Christmas and others? You should. There are good reasons why big …
On a number of occasions last summer, I took off with my family to local or area getaways. The iPhone and iPad where with me. Social networks and the web were a click away. Relaxation, fun and biz were all woven seamlessly. Before we published the Manufactured Housing Revolution, I sat by the fountains at …
The election is behind us and it holds many lessons for marketers. The results of the election are amazingly like what we started with. A Republican House. A Democratic Senate. Barack Obama staying at 1600 Pennsylvania Ave. Republicans picked up one or more governorships. What happened? Why? What does it teach us about marketing and …
Whenever a business person hires or contracts out a job, they are buying timing. They may not look at it quite that way, but that is the reality. If you own or manage a business which has other people, you know what this means or will feel the light bulb going off over head as …
PiP for millions means 'Picture in Picture.' For association minded pros, when we see PiP we should think Protect Inform Promote. More than one manufactured housing association in recent years have been under budgetary assault. Many had have felt the pinch of falling shipments, just as businesses have, so in some cases associations went into …
