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Manufactured Housing, What Others Say About Sales, Marketing, Training Systems by L. A. ‘Tony’ Kovach, MHProNews and Manufactured Home Living News

May 23rd, 2019 No comments


ManufacturedHousingWhatOthersSayAboutSalesMarketingTrainingSystemsByLATonyKovachMHProNewsManufacturedHomeLivingNews

Some of these comments by video were captured live at one of several manufactured home industry professional events.

 

 

None of those shown on this page were paid or given any direct incentive to make the statements that they did.  But they do have an incentive to see the industry grow, and so many are happy to share their views for that reason.

 

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

 

Several of these are prior, current, or are periodic clients who volunteered to tell others what their experiences were.

 

 

One of the largest manufactured housing LinkedIn groups is MHProNews’ L. A. ‘Tony’ Kovach, and he’s had hundreds of unsolicited kudos, recommendations, and endorsement.  By contrast, only a fraction of a single percent were asked to share a comment.

Rephrased, Tony Kovach is one of the most endorsed professionals in the industry.

AllenColeSVPOxfordBankTrustManufacturedHousingProgramEndorsementCuttingEdgeMHProNews

Kovach knows that misinformation abounds in manufactured housing.  Rather than lament that, he set about creating the most robust platform in the industry to address those concerns head on.  There is no known single manufactured home resource online that has more third-party video interviews with actual customers, and real professionals, that we have.

 

 

That’s a significant marketing advantage for his clients.  Its also a place to educate the public, with videos like the one below.

 

 

These efforts have drawn praise from the leaders of companies of all sizes.

 

 

There is a need to educate the public, which aren’t just going to accept an obvious commercial.  But an authentic video interview, that’s different.  Most observers can tell the difference.

 

 

A little humor can be useful too.

 

 

There is humor during serious seminars, hosted and moderated by Kovach.

 

 

We’ve interviewed, featured, and done videos with professionals from inside and outside of manufactured housing.

 

 

In the world of politics, we’ve spanned the left-right political divide, because quality affordable home ownership is a nonpartisan issue.

Former HUD Secretary Castro (D), current 2020 Presidential Candidate.

 

 

HUD Secretary Ben Carson (GOP), previous 2016 presidential candidate.

 

 

That said, there are those who have attempted to undermine his pro-growth work.  Why?  The answer, in part, lies in candid comments we’ve featured in video and other reports, such as the one below.

 

 

There is unchallenged evidence that some in the industry are working to keep the industry small for now.  For example, here’s an 18 second clip with MHI’s president, urging slow growth. What? During an affordable housing crisis?

 

 

Our publisher and award-winning industry consultant was shocked by that, and began to dig deeper. We reviewed previous comments, to see what clues could be found.  There were several interesting comments in the video below, that reinforced what Bob Crawford said in the video above.

 

 

 

Kovach’s publications have also publicly called out cases of alleged antitrust and other potentially illicit or illegal activity.

That said, some of those very organizations and/or their people have previously praised Kovach and these publications.

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleCuttingEdgeNewsMHProNews

Ann Parman – Manufactured Housing Institute’s educational affiliate.

 

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So, what’s the bottom line?

MHProNews’ has demonstrated that manufactured housing can be grown at the local market level.

The videos in this post, and comments past and present reflect the facts.

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To learn more, click on the various service categories linked below.

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There are many reasons that businesses fail to achieve their potential. To see how you can achieve yours, click or call 863-213-4090 or email us at this link, and put Business Development Services Inquiry in your subject line.

 

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The Runaway #1 in MH. We don’t just talk, we’ve proven our abilities for years.

That’s today’s look at MH Marketing Sales Management, where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

 

 

 

Marketing & Sales 101 – Be Where Your Target Audience Is

May 23rd, 2017 No comments

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder.

"It's amazing what you don't know about something you've been aware of or involved with much of your life." That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder. “Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.” Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue. Here’s the obvious clarity. What matters to a business is reaching their target market. There are lots of ways to do that, please let me share an example we know well. Example In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is. We looked at our industry with fresh eyes - approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries. Be Honest With Yourself, Then Be Compelling with Your Market We all have strengths, weaknesses, opportunities and threats (SWOT). Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience. There were only 2 ‘full’ trade shows, and one partial one, and then smaller events. These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns. That problem was an opportunity in disguise. It motivated us to create MHProNews.com. Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews - we’d feed the needs of thousands of professionals. That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on. We rapidly became and remain number 1 as a result of doing the basics. In April 2017, in the tiny manufactured housing industry, we averaged over 7400 visits a day. Think about it! Thousands of professionals, logging on daily! That’s more than many other platforms touch in one or more months. Are Emails Enough? “But Tony, our business has a great email list.” If so, Terrific! •But what are you doing to reach those not on your list? • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message? "It's amazing what you don't know about something you've been aware of or involved with much of your life." People you know, and who you think know you, may not realize something you want them to. So, your operation has to “step in front of them.” Often! Daily, if possible! That means, you have to be where they are already looking, because they want to look there. B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses. This same principle applies to those businesses selling products and services to consumers (B2C). So back to the top. Marketing and Sales 101. Get and stay in front of your target audience. Do so in ways that your target audience will a) want to find you and b) will keep coming back, because they want to come back. Why are we more successful than others that have come and – mostly – gone? Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing. We know the professional audience and the public too. We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc. Everything else are details and commentary. Check back next week for more Marketing and Sales basics. And if you need specialized products or services - call or email us, first or last - but call us. Odds are we can do more for your budget than anyone else. Because we know, live and love the manufactured home business! We know and have your target audiences! ## L. A. 'Tony' Kovach MHLivingNews.com | MHProNews.com | Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach +++ Whether you think you can or whether you think you can't, you're right. - Henry Ford

Image credit, MHProNews.com All Rights Reserved.

Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.”

Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue.

Here’s the obvious clarity. What matters to a business is reaching their target market.  There are lots of ways to do that, please let me share an example we know well.

StatingObviousBringsClarityMastheadManufacturedHousingIndustryCommentaryMHProNews

Image credit, MHProNews.com All Rights Reserved.

Example

In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is.

We looked at our industry with fresh eyes – approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries.

Be Honest With Yourself, Then Be Compelling with Your Market

We all have strengths, weaknesses, opportunities and threats (SWOT).

Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience.  There were only 2 ‘full’ trade shows, and one partial one, and then smaller events.  These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns.

That problem was an opportunity in disguise. It motivated us to create MHProNews.com.

Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews – we’d feed the needs of thousands of professionals.

That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on.

We rapidly became and remain number 1 as a result of doing the basics.

In April 2017, in the tiny manufactured housing industry, we averaged over 7,400 visits a day. Nothing else like us even comes close.  Think about it!  Thousands of professionals, logging on daily! That’s more than many other like platforms – as good as they may be – touch in one or more months.

Are Emails Enough?

“But Tony, our business has a great email list.” If so, Terrific!

  • But what are you doing to reach those not on your list?
  • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message?

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

People you know, and who you think know you, may not realize something you want them to.

GreatnessBeginsWithBasicsBlockTackleRunExecuteABCsManufacturedHousingMarketingSalesManagementMHProNewsLATonyKovach.1174

 

So, your operation has to “step in front of them.” Often!  Daily, if possible!

That means, you have to be where they are already looking, because they want to look there.  B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses.

This same principle applies to those businesses selling products and services to consumers (B2C).

So back to the top.  Marketing and Sales 101.  Get and stay in front of your target audience.  Do so in ways that your target audience will

  1. a) want to find you and
  2. b) will keep coming back, because they want to come back.

Why are we more successful than others that have come and – mostly – gone?  Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing.  We know the professional audience and the public too.

We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc.

Everything else are details and commentary.

 

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Thousands a day are doing this! 15 Minutes a Day on MHProNews, and 15 minutes daily on MHLivingNews.com – free tools for the Public and Professionals that provides resources for industry image, education and thus growth.

Check back next week for more Marketing and Sales basics.

And if you need specialized products or services – call or email us, first or last – but call us.  Odds are we can do more for your budget than anyone else.  Because we know, live and love the manufactured home business! We know and have your target audiences! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 1 in 4 of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known & respected MH marketing services, consultant and MH sales trainer in the U.S. He and his team publish MHLivingNews.com and MHProNews.com.

 

L. A. ‘Tony’ Kovach MHLivingNews.comMHProNews.com| Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

+++

Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

 

B2B and B2C Manufactured Housing Marketing, Sales, and Management

May 12th, 2017 No comments

You’re here for good reasons. To learn, grow, earn and return.

In Merchants and Crusaders, we described why it makes sense to do business with us.

800 words could be summed up for marketers this way. We’re #1.

Merchants&CrusadersMastheadBlogMHProNews600

We have the best and biggest B2B audience of its kind in the industry. B2C, we provide home seekers the answers they are looking for that cause more cash and credit qualified customers to say “yes” to buying a manufactured home.

Our concept is simply better story telling.  We do that in user friendly ways.

Professionals and the public want to be more informed before they act today. We make that possible.

The new MHProNews.com website provides increased engagement for marketers.  Our videos, for example, feature a range of styles that get results for our clients.

MHLivingNews.com also continues to evolve, but as the video interview with one of our B2C clients on this page reflects, what we do, works.  Listen to Tom tell his story, and odds are you’ll have several ‘aha!’ and ‘eureka!’ moments.

Tom Fath Discusses How Engaging the Media Boosted Manufactured Home Sales, Homeowner Satisfaction from ManufacturedHome-ModularHomeNews on Vimeo.

In This I Believe,” you get the vision of the motivations and morals that inspire and move MHProNews.com and MHLivingNews.com.

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We believe in ethical, sustainable ways that can grow a business or location like yours to ever greater potential in a timely, cost effective way. That in turn grows our industry to its potential, which is several times higher than it currently is.

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Got a B2B or B2C challenge? 

Feel free to reach out by email or call.  Tell us your goals, your challenges, and budgets. Together, let’s see how we can best advance your cause to maximize your results.

Video. Websites and off-line Marketing. Sales Coaching & Training. Sales RecruitingConsulting. Enhanced PR.

Our original name was MHMarketingSalesManagement.com. We quickly dominated, which tells you we can help you dominate in your market too.

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We know the business from the ground up.  We know the target audiences.

So, the odds are good that we can serve you better than anyone else in the industry.

Check out our LinkedIn endorsements and hundreds of recommendations. ##

LATonyKovachPresentingIndustryMembers-MHProNews

By L. A. ‘Tony’ Kovach
Managing Member,
LifeStyle Factory Homes, LLC dba:
MHLivingNews.com | MHProNews.com | 863-213-4090

Truth Well Told and Manufactured Housing Marketing, Sales & Management

July 30th, 2016 No comments

Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why?

Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes to the most elegant higher end HUDs or upscale MODs. We don’t have to exaggerate what we sell in order to sell a lot of them.

MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved

Our team already helps the industry and operations like yours sell more homes every year, and we’ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, click here or the image above.

Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.

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In your marketing, and in selling – think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don’t mean FAB selling here, more on that another time), the more your sales will grow. ##

Programing Note: watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the MHProNews.com homepage.

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Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.

By L. A. ‘Tony’ Kovach.

Marketing. Sales. Manufactured Housing. Modular Homes.

Get Enhanced B2B and B2C Results.

Tony is the award winning Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing

July 19th, 2016 No comments

When we market for MH clients, besides just a website or social media, we often use print and digital publications.

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So when The Daily Journal  told MHProNews the following facts about the results from online and print media, we naturally wanted to look closely at this graphic below and share it with our readers.

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Credit, The Daily Journal.

Note that in manufactured housing – there is only one Daily Business News – and its here on MHProNews.com. That’s why thousands flock here every day, to the #1 Business to Business (B2B) website in all of manufactured housing.  

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From independent firms to some of the largest companies in the MH industry, they find advertising and marketing on MHProNews.com makes sense for them. Why not check into our amazing value for your B2B outreach? We have the #1 professional audience in all of manufactured and modular housing.

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On the Business to Consumer (B2C) side, we have another unique and #1 platform of its kind that informs the public about the good news of manufactured housing today. With videos we shoot and/or produce, with positive story-telling through words and images, we help our clients profitably advance.

MHLivingNews-ImprovedLivingForLessLogoMobileManufacturedModularHomeLivingNews

There is no other third party media operation that rivals the positive story telling that MHLivingNew.com presents 24/7 to the public. That’s why we are #1. Results like the one linked here proves our marketing and sales training work for our clients – works for them. Get more bottom line results, contact us for a free evaluation.  Videos. Websites.  Sales Recruting. Sales Coaching & Training. We’re #1, Working Together, We can Help Your Operation be #1 in Your Market(s) Too.

Our firm believes in a diversity of marketing options, so ideally, what combination of items used at your location(s) should be tailored to your specific firm’s needs.

So whether you’re marketing B2B, or B2C – you should talk to us.  Initial conversations are no costs no obligation.  We can routinely help you maximize your budgets and results. That’s a fact you can take to the bank.  Working with us…it pays plus it advances our industry professionally and publicly. ##

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Patriotic marketing?! Video still credits, Fox, Fox News and Major League Baseball; to see the music video and interview, click here.

3 Promos You Can Access for Free!

1) Please check out the new, updated music video of Grammy Award winner Lee Greenwood’s Proud to be an American, God Bless the USA here.

2) Please see and share this new video test too – The Aha! Moment – Entertainer’s Delight LifeStyle Model Home Video Tour

3) Matthew Silver’s Daily Business News briefs continue to be Read Hot. If you’re not already hooked, you can do soat the link above. And you can join our growing and popular list of MHProNewsemailed news update readers in seconds at this link here. ###

MarkSimon-PhotoCredits-PostedMHProNews-com-

Photos from NY Housing Association annual meeting.  To see what others say, check out LinkedIn (Tony is said to be the #1 most recommended and endorsed pro in all of MH), or click this link here.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe.