marketing campaign

Who’s Missing?

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PresenterPro and Nancy Geer from the New York Housing Association both reminded me recently that a picture is worth a thousand words. We are regrettably living in an era of decline for tens of millions of Americans. Most of us would rather see the robust economy of the 1990s vs. the anemic one we have …

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Deodorant

Do you remember these deodorant commercial slogans?   “Confident, dry and secure. Raise your arm if you’re Sure.”   Or this one   “Strong enough for a man, but made for a woman.”   Sure® deodorant’s campaign registered well with young men 16-24 years of age. Sure became one of the best selling deodorants among …

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