Archive

Posts Tagged ‘manufactured housing’

Manufactured Housing, What Others Say About Sales, Marketing, Training Systems by L. A. ‘Tony’ Kovach, MHProNews and Manufactured Home Living News

May 23rd, 2019 No comments


ManufacturedHousingWhatOthersSayAboutSalesMarketingTrainingSystemsByLATonyKovachMHProNewsManufacturedHomeLivingNews

Some of these comments by video were captured live at one of several manufactured home industry professional events.

 

 

None of those shown on this page were paid or given any direct incentive to make the statements that they did.  But they do have an incentive to see the industry grow, and so many are happy to share their views for that reason.

 

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

 

Several of these are prior, current, or are periodic clients who volunteered to tell others what their experiences were.

 

 

One of the largest manufactured housing LinkedIn groups is MHProNews’ L. A. ‘Tony’ Kovach, and he’s had hundreds of unsolicited kudos, recommendations, and endorsement.  By contrast, only a fraction of a single percent were asked to share a comment.

Rephrased, Tony Kovach is one of the most endorsed professionals in the industry.

AllenColeSVPOxfordBankTrustManufacturedHousingProgramEndorsementCuttingEdgeMHProNews

Kovach knows that misinformation abounds in manufactured housing.  Rather than lament that, he set about creating the most robust platform in the industry to address those concerns head on.  There is no known single manufactured home resource online that has more third-party video interviews with actual customers, and real professionals, that we have.

 

 

That’s a significant marketing advantage for his clients.  Its also a place to educate the public, with videos like the one below.

 

 

These efforts have drawn praise from the leaders of companies of all sizes.

 

 

There is a need to educate the public, which aren’t just going to accept an obvious commercial.  But an authentic video interview, that’s different.  Most observers can tell the difference.

 

 

A little humor can be useful too.

 

 

There is humor during serious seminars, hosted and moderated by Kovach.

 

 

We’ve interviewed, featured, and done videos with professionals from inside and outside of manufactured housing.

 

 

In the world of politics, we’ve spanned the left-right political divide, because quality affordable home ownership is a nonpartisan issue.

Former HUD Secretary Castro (D), current 2020 Presidential Candidate.

 

 

HUD Secretary Ben Carson (GOP), previous 2016 presidential candidate.

 

 

That said, there are those who have attempted to undermine his pro-growth work.  Why?  The answer, in part, lies in candid comments we’ve featured in video and other reports, such as the one below.

 

 

There is unchallenged evidence that some in the industry are working to keep the industry small for now.  For example, here’s an 18 second clip with MHI’s president, urging slow growth. What? During an affordable housing crisis?

 

 

Our publisher and award-winning industry consultant was shocked by that, and began to dig deeper. We reviewed previous comments, to see what clues could be found.  There were several interesting comments in the video below, that reinforced what Bob Crawford said in the video above.

 

 

 

Kovach’s publications have also publicly called out cases of alleged antitrust and other potentially illicit or illegal activity.

That said, some of those very organizations and/or their people have previously praised Kovach and these publications.

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleCuttingEdgeNewsMHProNews

Ann Parman – Manufactured Housing Institute’s educational affiliate.

 

AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMHProNews800-576x768

 

So, what’s the bottom line?

MHProNews’ has demonstrated that manufactured housing can be grown at the local market level.

The videos in this post, and comments past and present reflect the facts.

ThinkBeyondFeatureAdvantageBenefitFABLearnWhat21stCentureCustomersWantCuttingMHProNews

To learn more, click on the various service categories linked below.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

There are many reasons that businesses fail to achieve their potential. To see how you can achieve yours, click or call 863-213-4090 or email us at this link, and put Business Development Services Inquiry in your subject line.

 

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultingExpertWitnessServices

The Runaway #1 in MH. We don’t just talk, we’ve proven our abilities for years.

That’s today’s look at MH Marketing Sales Management, where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

 

 

 

Truth Well Told and Manufactured Housing Marketing, Sales & Management

July 30th, 2016 No comments

Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why?

Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes to the most elegant higher end HUDs or upscale MODs. We don’t have to exaggerate what we sell in order to sell a lot of them.

MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved

Our team already helps the industry and operations like yours sell more homes every year, and we’ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, click here or the image above.

Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.

TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement

In your marketing, and in selling – think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don’t mean FAB selling here, more on that another time), the more your sales will grow. ##

Programing Note: watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the MHProNews.com homepage.

MarkSimon-PhotoCredits-PostedMHProNews-com-

Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.

By L. A. ‘Tony’ Kovach.

Marketing. Sales. Manufactured Housing. Modular Homes.

Get Enhanced B2B and B2C Results.

Tony is the award winning Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing

July 19th, 2016 No comments

When we market for MH clients, besides just a website or social media, we often use print and digital publications.

TDJMarketingReportMHMarketingSalesManagement-MHProNews-

So when The Daily Journal  told MHProNews the following facts about the results from online and print media, we naturally wanted to look closely at this graphic below and share it with our readers.

MarketingViaPrintNewspapers-CreditTheDailyJournalpostedCuttingEdgeMHProNews-com-

Credit, The Daily Journal.

Note that in manufactured housing – there is only one Daily Business News – and its here on MHProNews.com. That’s why thousands flock here every day, to the #1 Business to Business (B2B) website in all of manufactured housing.  

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo

From independent firms to some of the largest companies in the MH industry, they find advertising and marketing on MHProNews.com makes sense for them. Why not check into our amazing value for your B2B outreach? We have the #1 professional audience in all of manufactured and modular housing.

mhmarketingsalesmanagement-logo-mhpronews-com-drop-shadow-

On the Business to Consumer (B2C) side, we have another unique and #1 platform of its kind that informs the public about the good news of manufactured housing today. With videos we shoot and/or produce, with positive story-telling through words and images, we help our clients profitably advance.

MHLivingNews-ImprovedLivingForLessLogoMobileManufacturedModularHomeLivingNews

There is no other third party media operation that rivals the positive story telling that MHLivingNew.com presents 24/7 to the public. That’s why we are #1. Results like the one linked here proves our marketing and sales training work for our clients – works for them. Get more bottom line results, contact us for a free evaluation.  Videos. Websites.  Sales Recruting. Sales Coaching & Training. We’re #1, Working Together, We can Help Your Operation be #1 in Your Market(s) Too.

Our firm believes in a diversity of marketing options, so ideally, what combination of items used at your location(s) should be tailored to your specific firm’s needs.

So whether you’re marketing B2B, or B2C – you should talk to us.  Initial conversations are no costs no obligation.  We can routinely help you maximize your budgets and results. That’s a fact you can take to the bank.  Working with us…it pays plus it advances our industry professionally and publicly. ##

LeeGreenwoodGodBlessUSAMusicVideoInterviewFoxFoxNewsMajorLeagueBaseball-credits-Posted-MHLivingNews-com575x329-1-310x205

Patriotic marketing?! Video still credits, Fox, Fox News and Major League Baseball; to see the music video and interview, click here.

3 Promos You Can Access for Free!

1) Please check out the new, updated music video of Grammy Award winner Lee Greenwood’s Proud to be an American, God Bless the USA here.

2) Please see and share this new video test too – The Aha! Moment – Entertainer’s Delight LifeStyle Model Home Video Tour

3) Matthew Silver’s Daily Business News briefs continue to be Read Hot. If you’re not already hooked, you can do soat the link above. And you can join our growing and popular list of MHProNewsemailed news update readers in seconds at this link here. ###

MarkSimon-PhotoCredits-PostedMHProNews-com-

Photos from NY Housing Association annual meeting.  To see what others say, check out LinkedIn (Tony is said to be the #1 most recommended and endorsed pro in all of MH), or click this link here.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter

June 21st, 2016 No comments

Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own marketing message.

Here is an actual example from the MH World, in Westville IN.

TomFathLinkedInNewDurhamEstates-CuttingEdgeManufacturedHousingMarketingSalesManagement-MHProNews-com-

Recommendation delivered via LinkedIn. See http://www.linkedin.com/in/latonykovach Let’s note that Tom and the Fath family have done a ton of good work. They were receptive to trying new appraoches, and they embraced them in a positive, professional fashion. Success in any venture that involves multiple people is always a result of good team effort, the Fath family underscores the truth of that statement. The Fath’s executed on a good plan!  Kudos to them.

 

This client is not the only one, there are more!  But they’re among those who’ve discovered what it means to have a total marketing and sales process geared to attracting the site built buyer.  Testimonials and the right kinds of vidoes are just part of that attraction-marketing/sales plan. FYI – a third party testimonial is one done by a third party, not one done as a kind of an ad for the operation in question.  See MHLivingNews.com for more examples.

Keep in mind the average site built buyer has a credit score north of a 720 FICO

Note that the client above historically did retail – they had a separate MH Retail sales center. Now they’re doing only in community sales. Might they go back to doing ‘street retail?’ Time will tell!  But this process is working for retailers, communities others in MH.

Marketing and Sales should dovetail. You already are getting customers who are – what we lovingly call – the MH shopper.

ExistingHomeSalesNewNAHBSaldes-ManufacturedHomeSales-statistics2016-SlideFromJune7TuesdaysWithTonyPowerPoint-MHProNews-com-768x574

Using the current seasonally adjusted annual rate (SAAR) from NAR, NAHB and US Census Bureau, new MH is only about 11% of all new single family housing starts. It is only 1% of all new homes and existing, resale homes. That’s sad, but it also is opportunity in disguise. You can really grow your business with the correct systems in place.


But the reality is that the new MH shopper is only 1% of the total of all new and resale home sales in the U.S. Who says? Industry stats – National Association of Home Builders (NAHB), Manufactured Housing Institute (MHI), Manufactured Housing Association for Regulatory Reform (MHARR) and National Association of Realtors ® (NAR).

Here is a powerful consumer testimonial video.

Not all testimonials have to be from consumers. Here’s one from a housing inspector!

The site built customer shops for weeks or months before they reach out to you in a visible way. You have to have a long term engagement strategy. We can show you how that’s done.

The path ahead for YOUR community or for YOUR retail center is to attract and sell more of the site built customers. There may well be more MH shoppers now than 5 years ago. But there are 99 times more conventional housing shoppers than new MH buyers.

Want to grow sales sustainably and profitably in your market(s)? The combination of the right marketing, the right sales system – that’s the key for advancement.

Oh, yes! Speaking of testimonials, check out Wayne Coakley’s article this month on the power of video testimonials. You’ll be glad you did.  ##

SuperChargedMarketingSaleSeminarTunica2016-LATonyKovach-

Near capacity crowd gave two thumbs way up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show. Video report, click here.

By L. A. ‘Tony’ Kovach.

 

 

Boston Globe Editorial on Manufactured and Modular Homes Solving Affordable Housing Crisis, Revisited

June 11th, 2016 No comments

In a Boston Globe  Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used in their city.

We’ll share the entire column, under fair use guidelines, and then comment at the end.

Their headline and article (from their page linked here) is found below, between the — dashed lines.

—  

BostonGlobeNewBuildingTechniqueHeadlineManufacturedModularHomes-postedMHProNews-

THE TERM “manufactured housing” tends to invoke a 65-by-12-foot mobile home plopped down in a trailer park. But the industry has evolved to the point that many housing units assembled in factories are indistinguishable in looks and quality from homes built on site. Multi-family, modular homes built to federal safety standards would look especially good in Boston neighborhoods where middle income people are increasingly priced out of the market. The modular building industry cites cost savings of 10 to 20 percent as compared to conventionally built homes. Those savings would open a lot of doors.

Last week, Mayor Walsh vowed to come up with a comprehensive plan to address the city’s chronic lack of middle-income housing. Many officials consider this housing problem to be biggest single threat to Massachusetts’ economy. At a time when manufacturing businesses are growing again, and even pillars of the knowledge economy require livable options for their back-office workers and support staff, the Boston area is almost totally unaffordable to the middle class. Subsidized-housing programs can only do so much. Walsh needs to look at market-driven solutions. A new zoning initiative to identify key spots in Boston neighborhoods for multi-unit developments would be a good start. But in seeking to drive down construction costs, manufactured housing must be encouraged, as well.

Traditionally, the building trades — which were formerly headed by Walsh himself — have pushed hard for so-called stick-built construction over less-expensive manufacturing techniques. Construction workers may well resent the sight of entire walls with doors and windows intact arriving in Allston, Hyde Park, Dorchester, or other Boston neighborhoods on flatbed trucks from out-of-state factories. But there is room for a workable compromise, and Walsh is in a good position to negotiate it: Manufactured homes could be built in Massachusetts factories with unionized labor. Then, as more area communities take advantage of the economies of scale, construction prices would drop even further. The need for new mid-priced units is vast throughout eastern Massachusetts; in the city of Boston itself, some 30,000 of them need to be produced over the next decade just to meet existing demands.

The Walsh administration, like the Menino administration before it, rightly worries that Boston is becoming a bifurcated city where the very rich live in market housing and the very poor live in subsidized units. And once that happens, much of the city’s character goes out the window. The South End, Charlestown, Back Bay, Fenway, and other northern sections of the city are considered beyond reach for families who are not prepared to spend at least $3,500 in rent. In downtown Boston, according to a recent analysis, a family earning $80,000 annually could afford just 1.7 percent of the homes sold.

The price of new housing can be reduced in two ways: By streamlining the approval process and reducing the cost of construction. A concerted effort to rezone Boston’s neighborhoods would ensure that local opposition to multi-unit developments would be resolved before the projects are actually on the table, greatly reducing delays and giving developers and the banks who finance them far greater certainty.

For their part, developers will have to utilize less-expensive construction techniques. Mid-rise construction, for example, is being used increasingly to alleviate housing shortages in cities with high housing costs. The new model calls for the construction of wood-frame, code-compliant buildings of up to five stories on a base of steel and concrete. Choosing wood over steel as the major structural material can represent savings of 10 percent or more in hard costs and significantly reduce construction times, according to industry analysts. And the framing technique is sufficiently versatile to allow for the construction of dozens of housing units on modestly sized sites.

In the early 20th century, triple deckers became the symbol of Boston’s striving middle class. The construction style maximized living space on small, rectangular lots. In the early 21st century, the new symbol of middle class housing could be modular homes or reasonably-priced condos and apartments built in wood-frame structures above retail outlets. It would help preserve middle-class life and keep Boston one of the nation’s most vibrant cities. ##

—  

I can’t get too deeply into Boston’s politics, the Globe’s editors will have a superior experience in their city than what I might offer, beyond saying that what they describe is rather common in many major U.S. cities. Union labor in often Democratically controlled cities chocking off the prefab/modular/manufactured home options are one reason why housing costs are so high.

But the Globe suggested a solution for that issue.

Land use – zoning related issues – are another factor that drives up housing costs.

While striving to navigate their own realities, the Boston Globe’s editors nailed a number of facts that ought to be carefully considered on this, the 40th anniversary of the birth of federally regulated manufactured housing.

As factory-built home industry pros know, today’s manufactured homes evolved from – but are not – the mobile homes of yesteryear.

Yet as the Globe’s editor’s wisely noted, many think of factory building in terms of those older trailers from roughly the 1930s to the 1950s, and the mobile homes from the 1950s to the mid 1970s. The video below illustrates that evolution, and the original article with that video is found linked here.

Others may have experienced only entry level manufactured housing, which while important to millions, ought to be understood as just one of the ways manufactured homes can be provided to the public, since residential style manufactured homes can rival the looks and quality of conventional housing for about half the price.

The Solution is Hiding in Plain Sight

In cities, suburbs and towns across America, there is a growing need for quality affordable living. Federally regulated and preemptive manufactured housing is an obvious solution for millions, and somewhat more costly modulars could work well in other municipal settings.

The false impressions about those off-site building construction options can be cleared up in part by sharing videos and stories, like those linked on this page and so many others that are found on MHLivingNews.com.

One example of an informed household – an engineer and his professional wife – who opted to buy a manufactured home – illustrates that the trailers of old have evolved, just as bag phones evolved into modern smart phones. See that video linked from the image below.

JerryKarenMcKibbenEngineerCustomerServiceParisTNArrowheadHomeSalesSunshineHomesManufacturedHomeLivingNe

Jerry McKibben is an engineer; he and his professional wife decided to buy a residential style manufactured home. That video interview can be seen at this link here, or by clicking the image above.

But other steps need to compliment videos. Factory tours along with tours through residential style neighborhoods that look like other houses but are built in a factory, all of those steps should be part of the process of making manufactured homes the acceptable and embraced choice by home seekers and public officials alike.

Until manufactured housing professionals – in concert with the public officials, housing professionals, forward thinking MH industry leaders and a public that needs to be exposed to the wonders of today’s manufactured housing – pull together and act, tens of billions in economic opportunity are being lost every year.

WhichIsRightForYou_ModularHomesVsManufacturedHomesMHLivingNews-com600x391--600x330

Those opportunities would create good jobs, as the Boston Globe correctly points out. It could reduce the pressures on subsidized housing programs too.

Embracing the manufactured and modular home systems of building can restore the American Dream of home ownership that is appealing, eco-friendly and affordable. May the Boston Globe’s thoughtful column cause others across the nation to give this issue some serious thought that leads to action that yields mutual victories for all involved. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-

L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach. Tony Kovach is nation’s leading publisher, consultant, trainer and expert witness leading to the rebirth of safe, appealing, affordable and eco-friendly modern manufactured homes.  Tony is a proud part of the team that publishes MHLivingNews.com and MHProNews.com, divisions of LifeStyle Factory Homes, LLC.