Posts Tagged ‘Manufactured Housing Revolution’

Learning the new ways to work

November 25th, 2012 No comments

On a number of occasions last summer, I took off with my family to local or area getaways.  The iPhone and iPad where with me.  Social networks and the web were a click away. Relaxation, fun and biz were all woven seamlessly.

Before we published the Manufactured Housing Revolution, I sat by the fountains at Old Orchard near Chicago, watched my son playing and did part of the book outdoors.  It took less than 96 hours to pull the book together on the writing and editing sides.  It took about a week to have it printed, 'perfect bound' and ready.

This blog post was drafted while on my exercise bike! The point is that what we can do today was not possible 10 or 20 years ago.

The ways to do Business have mushroomed along with technology.  The ability for even a 'small player' to look,  market and sell like a much bigger operation have grown too. The axiom “Big enough to serve you, small enough to care” ought to mean more today than ever before.

Some of you already embrace all that this post is talking about. Good for you! Pass this article onto those who need it, please.

Some are embarrassed about getting into the new digital age.

Others are intimidated by it, even if they personally surf the web or use all these tech-tools and resources.

Just do it.

If you want or have to swim, then at some point, you get into the water!  If you are in the water, but aren't getting where you want to go, hire someone, take classes or get a coach.

Don't give yourself any excuses.  Done right, the profit potential from the new digital age is extraordinary. Done wrong or not at all, well, you get left behind along with Kodak and those long gone buggy whip makers.

If you market and sell the same old way, you will get those same old results.  By the way, this is not to say that some things from the past are bad. Not at all! You take the best of the past and fuse it with the best of the present.

But if you have a marketing, sales, management system or a website that you think looks old or outdated, you are likely correct.

Always look at things from your prospects or customers point of view.  When you do that, it keeps you fresh and on your toes. When you are in on the same page and in tune, you will close more business.

Trusting you and yours have enjoyed a good Thanksgiving. Be glad you are alive at this amazing time in history. Thanks for stopping in. See you again soon.##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the

other new stories and 'Purely Political' cartoons at too.

l-a--tony-kovachL. A. "Tony" Kovach and Spotlighting the MHLifeStyle = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford

If your sales are ailing, call the Doctor

July 6th, 2011 No comments

It takes someone special to open and successfully operate a business.  Similarly, it takes someone special to take up the management of a company, and get or continue it on the past to customer good service, growth and profits.

So it is not surprising that such special and successful individuals may, at times, think they can manage and 'do it all themselves.'  Oh, they may want a sales, administration and support staff, or other managers in their chain of command.  But when trouble surfaces, and results are not what they need to be, what happens when the answers are not to be found in house?

What do wise and successful professionals do?

If your marketing and sales are not getting the job done, do not make excuses for yourself or for your team.  Everyone has strengths and weaknesses.  Not many of us are wearing a red cape with a big S, jump tall buildings in a single bound and are faster than a speeding bullet.

At various times, we all need a second set of eyes! We all need other people's professional talents.  We need someone willing to be objective.  A professional or expert that tells it like it is, rather than tells us what we want to hear.

Self-help books or articles can be useful.  We publish them and believe in them!  But there are also times you simply must call in an expert.

When you are ill or are suffering pain, do you try to heal yourself? Or do you go make an appointment to go to the doctor?

MD writing a prescription, classic image

You know MDs prescribe medication.
Maybe your location is giving you pain that keeps you up at night.
Why not ask a marketing and sales Doctor what you need?


Are your sales suffering?

Is your marketing bringing in the kind of credit worthy clients that third party manufactured housing lenders are ready to finance?

If you are doing self-finance or 'captive' finance, lease-to-own or other 'in house' programs, are you still suffering from a lack of sales or closed contracts?  Do you still have vacancy challenges?

If you answered yes to one or more of these questions and you aren't getting it done in house, understand the value of a second set of professional eyes.  Call the necessary 'doctor.'

Let's show at a glance how important objective perspective can be.

Black iron gate against a brick wall

Black iron gate against a brick wall.
The gate looks good from this angle.


From this angle, the objects in this photo looks good.  This is how most owners or managers see their businesses.

But from this new angle, you can clearly see the rust and dust that have collected on this iron gate.


Same black iron gate agianst the brick wall.  Photo by Tony Kovch From this angle

Same black iron gate agianst the brick wall.
From this new, close up angle, the dirt and rust are clearly evident


The point is that we get used to doing things the same way, day after day.  So we may see the first angle on the gate, and completely miss the second angle needed to spot the real problems and thus treat the ailments.

We are big believers in web-based marketing here at  With good reason!  The National Association of Realtors (NAR) says 90% of home shoppers start on-line.  So many today invest in a website, and rightly so!

But stop and think.  Are you advertising ONLY on line? Think about those Realtors.  Don't they still use print ads, too?  And is your website visible?  Appealing?  Attracting the traffic you want and need?

Are you getting all the referral business you should be getting?  Do you know how to tap the referrals that years of taking good care of customers in business should be yielding to a struggling location or company?

Or let's dig deeper still.  What if you have unhappy customers.  Do you know how to take their negative energy, and turn it positive energy again?

Do you know how to then take once unhappy customers or residents, and get them to be your Raving Fans, ready to promote you to their family, friends and co-workers?

You may think you are in a marketing and sales desert.


Oasis in the desert.  T Kovach

Even in the most barren desert, careful planning and execution can create an oasis.
You may think you are in one of the toughest markets in the country.  You may be right.


But it is almost guaranteed that someone in your area is making money in the housing business!  If they are, you can, too.  If others are not, then you have that much more opportunity to earn more and grow more.  Some creative business types have taken a desert and turned in into an oasis.

In one sense, it doesn't matter if you have a 1 star or a 5 star location.  There is a marketing plan that can make almost any location in the country successful.  There is a target market in your back yard for as many stars as your location has.

Yes.  Spend time reading self-help articles and books, such as those found here at every month or in volumes like The Manufactured Housing Revolution.  Those can and do help.

If you want to be at the Cutting Edge in manufactured homes and factory-built housing marketing and sales, sooner or later, one way or another, you have to tap into cutting edge professionals.

But if your business is ailing, and you can't fix it in house, call a doctor.  The right doctor is there to support your efforts and your people.  If you don't know who to call, read through our list of writers, or just give me a ring. # #


L. A. “Tony” Kovach
To learn about award winning, record breaking results:

Refreshing Your Manufactured Housing website – why?

August 22nd, 2010 No comments

…you can’t have a revolution without change.

As stressed in The Manufactured Housing REVOLUTION, you can’t have a revolution without change. Several times in the past month or so, we have mentioned the necessity to keep your website information fresh.

You may have changed models, prices, options or other important information. Sometimes the website lags behind. That’s not a good thing because according to the National Association of Realtors® (NAR), some 80% of home purchases begin with the buyer doing research online.

Outdated information on your website can cause them to conclude that your business is out of touch with the market and may lead them to eliminate you as a possible source for their new home without further consideration.

Web design that hasn’t been refreshed in a long time (5 years is way beyond the optimal lifespan of a website design), can leave your business looking as outdated as the design itself. But that is a topic for another post.

There a lot of reasons why the information on a retailer’s or community’s website becomes outdated. One of the most common that I hear is that the web designer has disappeared, gone off to college or gone out of business – the recession has taken a lot of good web designers out of the field.

When the person that designed your website becomes unavailable to do updates, for whatever reason, the website tends to recede into the background of company concerns.

An out-of-date website’s effectiveness as a marketing tool becomes quickly compromised.

Bad move. An out-of-date website’s effectiveness as a marketing tool becomes quickly compromised.

Does your business or community website have current information on homes available right NOW at your location. If not, why not?

Is it because there is no provision for that information on your website? Or is it because there is no one available who knows how to do it? Or is it just too difficult and time-consuming to keep it updated?

Those are all common reasons for not having an updated homes list on your website.

How about your customer or community newsletter. Do you have one? Do you send it by direct mail or physically distribute it in your community? Do you email it? Do you keep a current issue and an archive of past issues on your website?

Again, if not, why not?

If you don’t yet have a website for your business, now would be the time to get one set up …

If you don’t yet have a website for your business, now would be the time to get one set up as the situation improves both in the general economy and in the Manufactured Housing industry.

What you are looking for is a solution that is easy to update for you or your web designer. An easy to update application will save you both time and money and simplifies keeping your website updated

Adding one or more blogs to your current website or creating a new website with blogging capability is the answer to creating a newsletter or listing single properties in a Search Engine Friendly (SEF) environment.

The Search Engines L-O-V-E blogs – blogs are (or should be) updated on a regular basis and they archive all of the information published to them in an organized archive. Search Engines try to supply searchers with solid, up-to-date information and a well-organized, organically growing website gets their attention.

Your chances of achieving a high search engine ranking in your region is greatly increased by having a blog, and you can have more than one blog attached to your domain.

For instance, has the main database-driven website with over 900 items and has blogs like this one that feature individual writers such as myself, Editor L.A. ‘Tony’ Kovach and Tim Connor as well as the Industry Voices and Inspirations blogs.

A blog (or blogs) can be added to any existing website fairly easily. A blog can also be the primary website by using pages more prominently than posts. A good example of this is the website I created for a limousine company in Danville, Kentucky and which now holds the #2, #3 and #4 spots for it’s keywords in Google’s Search Engine Results. It has all pages and no posts at this time and so functions as a traditional website.

The takeaway from this is that whether you have a website or not, you should consider adding a blog to your online marketing toolbelt. Use it to share new homes you have available, keep customers updated on what is happening in your company or community, get that newsletter online or perform any number of other online marketing related tasks.

Taking the REVOLUTION Online

August 4th, 2010 No comments

The Manufactured Housing REVOLUTION Book CoverI was sitting in my office, thumbing through MHMSM’s The Manufactured Housing REVOLUTION for about the 5th time when it suddenly occurred to me: Just how many businesses believe that just having a website is the be-all and end-all of a revolutionary marketing process?

It was revolutionary in 1995, but now it is commonplace. How many of you still have the same website you did 5 years ago? Are TV and movies still marketed the same way they were when you built that website?

Is your marketing keeping up with current trends?

A few years ago, having audio or a video on your website placed you among the “early adopters” of a new form of communication. Now, a website without audio/video is sadly out-of-step. Podcasting and videocasting have made themselves essential elements of the online experience.

How many hours per day do you think your customers spend in front of their TV? Radio? Newspaper or magazine? A few hours at most, I’ll bet. Now how many hours of the day do they have their cell phone with them? Every waking minute for most of us.

What do your company’s Facebook, Twitter and LinkedIn pages look like? Don’t have them? You need them. How about your employee’s Facebook, Twitter and LinkedIn accounts. Do they reflect well on your employee and by proxy on your company?

How about new trends? Right now there is a decided move to a service called Tumblr. Sort of a hybrid somewhere between Facebook and Twitter, Fortune 500 companies are starting to reserve their Tumblr presence and many experts believe Tumblr will soon be a force to be reckoned with in the Social Networking arena. Are you ready?

What about your email marketing program? One of the original Internet marketing methods, email still holds it’s own against the newer online marketing methods – IF it is done right. If you’re still using the same old tools and strategies for your email program as you did five years ago, it’s time to take another look.

A new generation of buyers is poised to enter the marketplace. This new generation has never owned a CD or used a VCR or DVR. In a few years, they will be looking for their first homes. Will you be ready?

In the pages of the book, the first steps are outlined for those bold enough to take them. In this Revolution, you don’t need to take to the mountains or jungle and live a life of deprivation to earn your ticket to the promised land.

You just need to read this book, follow the website and open your mind to change.

The Manufactured Housing REVOLUTION has begun. Will you be a part of it – or will you be on sidelines, watching it unfold?

Preparing for the Online Marketing REVOLUTION

July 17th, 2010 No comments

The Manufactured Housing REVOLUTION! book coverYou’ve attended the meetings. You’ve got your copy of The Manufactured Housing Revolution book. You’ve read Bob Stovall’s Online Marketing 1-2-3, Part 1 – the Website and Maria Cucchiara’s Six Reasons to Update Your Current MH Website in this month’s

May 2010’s sales figures from MHI show a 16.9% gain on the previous May. Momentum is starting to build. Now is the time to make your commitment to making more sales this month, and the next and the next…

No one else can do it for you.

We believe that Manufactured Housing has a very bright future. Market conditions are coming to favor the industry. See Ken Rishel‘s Why Does Globalization Favor Manufactured Housing? in the July issue of for more on that.

Read the two articles mentioned previously… again, if you’ve read them already. Internalize what is being said. Then, take action! Without action, even the grandest plans will come to nought.

It’s said that “nothing happens until a sale is made.” The sale is the root – the production, delivery, installation, usage and service are the fruits.

Here at, we have been planting seeds for nine months. In that short period of time, our website, podcasts, blogs and special reports have drawn huge numbers of readers from the industry in the U.S. and around the world.

We score extremely well in Search Engine Results Pages (SERPs) for keywords relevant to our industry.

Google Search Engine Results Page (SERP)
Page one positions 2, 2b and 5 held by us for keyword “manufactured housing online marketing.

Retailers and communities note: we can do the same for you.

We can build – or re-build – your website. We can add on a blog (ask us why this can be vital). We can run your email list for you. We can handle your social networking. We can create a comprehensive eMarketing program to boost your Search Engine ranking in your local market.

Now is the time to get started.

The Manufactured Housing REVOLUTION.

Make it your’s – make it now!

Join the Revolution - Click Here!