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Posts Tagged ‘manufactured housing community’

5 Minute website self-evaluation

January 30th, 2011 No comments

One of the services we offer is a website review. In a website review, we go over every page of your website and check for any missing elements or erroneous entries that might have a detrimental effect on your Search Engine ranking.

But do you need a full website review? Here’s a short video that will enable you to do a quick evaluation of your own website based on four critical factors. If you find your site coming up short on these, a full website review should be considered. It can save you a lot of lost business in the long-term and lost money in the sort term.

Click here for more information on Website Reviews

Using a piece of paper to market manufactured housing online?

January 20th, 2011 No comments

The Louisville Manufactured Housing Show was a rousing success. Exhibitors and attendees alike were in an upbeat mood and pretty much every exhibitor I talked to was happy with the results. This kind os show can put the industry on a positive footing as we head into 2011.

Trade shows are one of those places where one picks up a lot of business cards. I was there with the MHMSM.com crew – Publisher, Marketing Director and Industry Consultant L.A. ‘Tony’ Kovach, Business Development Manager Jeff Templeton and Reporter Matthew Silver. We received cards from most of the exhibitors and many of the attendees.

One thing about those cards struck me as rather odd here in 2011. Many had no email address and many more had no website URL. Did they not have a website? Or were they doing the “penny-wise, pound-foolish” thing of using up older cards years after having a website?

Doing some quick calculation, I found that fully 61% of business cards collected at the show had no website address. That’s astonishing. If 61% of exhibitors and attendees have no website, I have little doubt that could be a major contributing factor in the falling sales figures for the past few years.

Email addresses on business cards were better, but not perfect. 10% had no email address.

Your business card is your personal-sized billboard. Using every part of it is in your best interest. Website URL and email are essential pieces of information these days.

Here is what my MHMSM business card looks like:

Bob Stovall's MHMSM Business Card front
Bob Stovall's MHMSM Business Card back

Notice how we used both the front and back of the card to convey our message. Of the cards we collected, only 5% utilized the back of the card for more information.

Business cards were and are part of your offline Social Networking system. You give away both sides when you hand out your business card – use them.

When I began to write this, I was thinking to myself that it was an awfully basic thing to post about. Then I thought about those 61% of business cards that had no email address and the 90% that didn’t use the real estate on the back of the card.

If your cards fit one of these descriptions, think about an immediate update. That little piece of card stock is one of the most important parts of your online marketing strategy.

Adapted from the article Business cards are an online marketing tool at OrangeCat.com

Trends 2011 Looks Forward in the Manufactured Housing Biz

January 1st, 2011 No comments

First of all, Happy New Year to everyone!

Trends 2011 surveyAnother new year is in front of us. What will we make of it?

Will it be more of the same? Or will this be the year of the turnaround?

I’m inclined to believe that 2011 will be the year that industry begins to re-take it’s rightful place as America’s Affordable Housing Choice. It won’t all happen at once. Life rarely works that way and there are baggage and obstacles to overcome.

But this year will present ever more opportunities for us to take control of our own destiny and that is a challenge that we should all relish.

Moving forward depends, among other things, on a balanced view of the past coupled with a crystal clear vision of the future as we wish it to be. Seeing the plans and perspectives of others can guide us toward our goals.

That is why we are once again conducting our Trends survey. Getting a handle on the pulse of the industry from knowledgeable insiders – as they see it and in their own words – can prove to be a valuable tool to assessing the current state of the industry and where we are headed.

Some whether you are a manufacturer, retailer, salesperson, community owner or manager, supplier, installer, consultant or anything else, we’d like your input by filling out our short survey form.

We will publish all Industry Trends 2011 Survey responses in the upcoming issue of MHMSM.com.

But the deadline is coming up fast – we need ALL entries to be submitted by 6PM EST, Wednesday, January 6, 2011.

Download the form now – it is in MS Word format. There is also an RTF version available for anyone using a word processor other than Word.

Your answers to this survey are very valuable to us and to all of the members of the industry. Do it today!

Download the TRENDS 2011 Survey form

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Recapping a great 2010, looking ahead to 2011

December 30th, 2010 No comments

When 2010 dawned, MHMarketingSalesManagement.com (MHMSM.com) was a great information source for our readers. We had a website that published articles on a monthly basis from some of the finest minds in manufactured housingand we were sending two emails per week, just as now, to keep our readers informed.

We also had three blogs, Tony Kovach’s the Masthead, my own Cutting Edge of Online Marketing and Tim Connor’s Words of Wisdom.

On January 25th, we added the Industry Voices blog which gave a place for anyone in the industry to sound off on topics that they though were important. Industry Voices has grown into a vital sounding board for the industry.

We followed with the Inspiration blog, launched on March 13. This blog has since featured some fine quotes, quips, videos and stories of an inspirational nature.

March 8 saw the introduction of the Newsletter blog that carries a copy of every email newsletter since that date. Anyone having a problem with the email can click a link and get the news on the blog.

June 4 saw the first News at Noon (NaN) Podcast featuring the voice talent of Erin Patla. Industry in Focus Reporter Eric Miller and Associate Editor Catherine Frenzel soon joined the NaN team and the synergy gave birth to the Daily Business News blog in November which carries all of the stories heard on NaN plus. The Daily Business News is updated throughout the day as stories present themselves.

MHMSM.com now carries more news and views than any other publication in the industry. At this writing, we are drawing over 1,200 visitors and 6,100 pageviews daily. That’s a long way from where we started and I’d like to thank all of our readers for making this success possible.

We have plans to make 2011 an even better year for MHMSM.com, the industry and you, beginning with the Louisville Manufactured Housing Show in January. What a great way to start a new year!

Finally, I am taking a few days to visit with family for the holidays. This blog will be back on January 3, 2011. I hope you’re having a wonderful holiday season and a very prosperous New Year.

“Dominate Your Local Market” Comes to Louisville

December 12th, 2010 No comments

"Dominate Your Local Market" Seminar at the Louisville Manufactured Housing ShowA couple of years ago, I created the “Dominate Your Local Market” program for clients of my Online Marketing Consultancy Orange Cat Productions LLC. The program is designed to make use of the latest technologies affordable to small businesses operating in a defined geographical area. The goal is attain the best possible Search Engine ranking and use it as the basis of a strategy to gain more leads than the competition and handle those leads in a way that leads to sales.

The essential parts of the “Dominate Your Local Market” strategy are packaged into what we call the Local Business 1-2-3 step-by-step program. We have been very successful in getting our client’s website ranked on the first page of Google for important keywords.

This year, at the Louisville Manufactured Housing Show, I and MHMSM.com Publisher, Editor and Marketing Director L.A. ‘Tony’ Kovach will be presenting a seminar on the “Dominate Your Local Market” strategy.

So if you plan to be in Louisville on January 12-14, be sure to come by, have a look and what we are doing and get some of your questions answered. We’ll be in Booth #932 for the duration of the show so stop by, say hello and talk some Business Development Strategy.

If you won’t be attending the show, there is a possibility that we may conduct a Webinar on this subject sometime this winter – but the surest way to see it is to come to Louisville.

More information on the Louisville seminar can be found on the “Dominate Your Local Market” page at MHMSM.com.