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Marketing & Sales 101 – Be Where Your Target Audience Is

May 23rd, 2017 No comments

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder.

"It's amazing what you don't know about something you've been aware of or involved with much of your life." That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée to ponder. “Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.” Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue. Here’s the obvious clarity. What matters to a business is reaching their target market. There are lots of ways to do that, please let me share an example we know well. Example In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is. We looked at our industry with fresh eyes - approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries. Be Honest With Yourself, Then Be Compelling with Your Market We all have strengths, weaknesses, opportunities and threats (SWOT). Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience. There were only 2 ‘full’ trade shows, and one partial one, and then smaller events. These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns. That problem was an opportunity in disguise. It motivated us to create MHProNews.com. Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews - we’d feed the needs of thousands of professionals. That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on. We rapidly became and remain number 1 as a result of doing the basics. In April 2017, in the tiny manufactured housing industry, we averaged over 7400 visits a day. Think about it! Thousands of professionals, logging on daily! That’s more than many other platforms touch in one or more months. Are Emails Enough? “But Tony, our business has a great email list.” If so, Terrific! •But what are you doing to reach those not on your list? • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message? "It's amazing what you don't know about something you've been aware of or involved with much of your life." People you know, and who you think know you, may not realize something you want them to. So, your operation has to “step in front of them.” Often! Daily, if possible! That means, you have to be where they are already looking, because they want to look there. B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses. This same principle applies to those businesses selling products and services to consumers (B2C). So back to the top. Marketing and Sales 101. Get and stay in front of your target audience. Do so in ways that your target audience will a) want to find you and b) will keep coming back, because they want to come back. Why are we more successful than others that have come and – mostly – gone? Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing. We know the professional audience and the public too. We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc. Everything else are details and commentary. Check back next week for more Marketing and Sales basics. And if you need specialized products or services - call or email us, first or last - but call us. Odds are we can do more for your budget than anyone else. Because we know, live and love the manufactured home business! We know and have your target audiences! ## L. A. 'Tony' Kovach MHLivingNews.com | MHProNews.com | Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach +++ Whether you think you can or whether you think you can't, you're right. - Henry Ford

Image credit, MHProNews.com All Rights Reserved.

Learn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors.”

Among the communication basics we believe in is that stating the obvious can bring amazing clarity and insights to an issue.

Here’s the obvious clarity. What matters to a business is reaching their target market.  There are lots of ways to do that, please let me share an example we know well.

StatingObviousBringsClarityMastheadManufacturedHousingIndustryCommentaryMHProNews

Image credit, MHProNews.com All Rights Reserved.

Example

In marketing, a big chunk of success is a result of repetition – how many touches – which means you want to be where your target audience is.

We looked at our industry with fresh eyes – approaching 8 years ago – before we launched what we now call MHProNews. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries.

Be Honest With Yourself, Then Be Compelling with Your Market

We all have strengths, weaknesses, opportunities and threats (SWOT).

Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience.  There were only 2 ‘full’ trade shows, and one partial one, and then smaller events.  These – while useful – are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns.

That problem was an opportunity in disguise. It motivated us to create MHProNews.com.

Seeing the big gap, we began to fill it by launching MHProNews.com. By creating “Daily Business News” – stories that no one else in the industry was doing – plus numerous other features – and later MHLivingNews – we’d feed the needs of thousands of professionals.

That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on.

We rapidly became and remain number 1 as a result of doing the basics.

In April 2017, in the tiny manufactured housing industry, we averaged over 7,400 visits a day. Nothing else like us even comes close.  Think about it!  Thousands of professionals, logging on daily! That’s more than many other like platforms – as good as they may be – touch in one or more months.

Are Emails Enough?

“But Tony, our business has a great email list.” If so, Terrific!

  • But what are you doing to reach those not on your list?
  • What are you doing to get those who may receive your email – but rarely if ever open it – to discover who it is sending them that message?

It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.”

People you know, and who you think know you, may not realize something you want them to.

GreatnessBeginsWithBasicsBlockTackleRunExecuteABCsManufacturedHousingMarketingSalesManagementMHProNewsLATonyKovach.1174

 

So, your operation has to “step in front of them.” Often!  Daily, if possible!

That means, you have to be where they are already looking, because they want to look there.  B2B, that best place is MHProNews – thousands of readers just like you, from the industry’s billionaires and billion-dollar operations, to the mid-sized companies or the mom-and-pop businesses.

This same principle applies to those businesses selling products and services to consumers (B2C).

So back to the top.  Marketing and Sales 101.  Get and stay in front of your target audience.  Do so in ways that your target audience will

  1. a) want to find you and
  2. b) will keep coming back, because they want to come back.

Why are we more successful than others that have come and – mostly – gone?  Because we KNOW the retailing, production, communities, lending and other services that go along with manufactured housing.  We know the professional audience and the public too.

We have the tee shirts, because we’ve sold the homes, knocked on the doors, walked the lines, been under the homes, know the firnancial services and what makes them tick, etc. etc.

Everything else are details and commentary.

 

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774

Thousands a day are doing this! 15 Minutes a Day on MHProNews, and 15 minutes daily on MHLivingNews.com – free tools for the Public and Professionals that provides resources for industry image, education and thus growth.

Check back next week for more Marketing and Sales basics.

And if you need specialized products or services – call or email us, first or last – but call us.  Odds are we can do more for your budget than anyone else.  Because we know, live and love the manufactured home business! We know and have your target audiences! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Think beyond Feature Advantage and Benefit – FAB – which only positively impacts maybe 1 in 4 of all MH shoppers! FAB should only be used when needed. Learn what 21st century customers today really want. Tony is the most widely known & respected MH marketing services, consultant and MH sales trainer in the U.S. He and his team publish MHLivingNews.com and MHProNews.com.

 

L. A. ‘Tony’ Kovach MHLivingNews.comMHProNews.com| Office 863-213-4090 | Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

+++

Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

 

Sell More Customers by Opening Eyes and Opening Minds

February 12th, 2017 No comments

Sometimes I must remind myself there are times when less is more.  But there are also times when the details are crucial.

Knowing when ‘less is more,’ and when ‘the details will matter’ to a prospective client – those are critical issues.

SellMoreCustomersbyOpeningEyesandOpeningMinds

Several of our clients stopped by our display at the Louisville Manufactured Housing Show to give us in-person updates on their results, but another, had follow up questions.  Some clients were glowing — and in each case, they were the ones who were implementing the strategies they’re being coached on.

SIB-KIS_-_AIM_HighMHProNewsOne was happy, but not glowing.  That one had questions.

I reviewed some of what we had done and discussed previously.  I made a specific statement.

Suddenly, his eyes lit up.

At the end of the conversation, he said ‘Tony, maybe the most important thing I’ve heard during this whole trip to Louisville is what you just told me.  “If pretty pictures, and nice videos was all that was needed to sell more homes, our industry would be selling 500,000 homes a year, not 80,000.”’ (Note: that’s paraphrasing, I didn’t memorize it, so this isn’t word for word, but it’s close.)

After that conversation, when he got home, that client sent me another check.

To understand how to sell the better qualified cash or good credit buyer, you first have to do what the Native American saying recommends.  You have to walk a mile in the home buyer’s moccasins. You have to understand their perspective, because it’s their point of view that will cause them to buy, or not.

Fear of Loss, Desire for Gain

Among the motivators for humans is the fear of loss, and the desire for gain.

We humans don’t want to make a mistake (fear of loss).  We do want to progress (the desire for gain).

Duh! Marketing and Selling Systems MUST work TOGETHER

Marketing and Sales Systems MUST work in concert, or you will not achieve your goals of selling more cash or good credit qualified customers.

Think about this fact.  For every manufactured home sold, there are 99+ conventional housing units (new construction or existing homes) sold last year.

Among new construction – or existing housing buyers – most could easily buy a new upscale, residential style manufactured home.  You and we as professionals know the incredible value of our factory-crafted homes.

So, with well over 6 million housing units changing hands each year – counting new construction and existing house sales – where is the disconnect with millions of prospects?

ExistingHomeSalesNewNAHBSaldes-ManufacturedHomeSales-statistics2016-SlideFromJune7TuesdaysWithTonyPowerPoint-MHProNews-com-768x574-575x430

I was speaking with a colleague and client at MHVillage.  They have impressive website statistics.  The 20+ million visitors on their website a year. 20+ million!  But now ask yourself this question that I asked my friend. If there are so many visitors considering a mobile or manufactured home, why are so few buying new manufactured homes?

Good question…’ right?

Do the Math, and Open YOUR Eyes

80,000+ new homes sold/20 Million visitors to MHVillage alone – remember there are millions of other visits to millions of other websites = so, only about 0.004% of visitors shopping last year bought a new manufactured home. Less than 1%…

Ouch, but odds are, your website is not better than theirs at conversion ratios.

And certainly, you want to be in front of those MHVillage home shoppers.

This question of conversion ratios isn’t just a question for MHVillage, it’s a question for every:

  • Manufacturer
  • Retailer
  • Communities
  • Lenders
  • Suppliers
  • Installer/Transporter
  • Service Provider
  • Association

Yes, the attorney or CPA that serve our industry ought to care about those conversion ratios. Every factory worker who wants more job security, or who wants to see his friend hired at the plant, should care. Everyone involved in manufactured homes and affordable housing has a stake in seeing those tiny numbers, rise.

ManufacturedHousingAnnualShipmentsToothAcheCredits-ManufacturedHousingIndustryMastheadCommentary-MHProNews--575x372

Image is only part of our industry’s “tooth ache.”

The industry has a historic opportunity in 2017. We could be selling more homes than at any time since the mobile home era. Logistics, and your willingness to adapt, change and invest in your own operation is the only things holding you back.

You should care about is YOUR operation, YOUR location.  Take care of your location(s), and you’ll be doing your part to raise the industry’s total numbers.

Pieces of the Marketing Puzzle

So, it isn’t just one piece of the puzzle that will get you there for the vast majority of buyers.

There’s a range of things every home shopper is doing and cares about. Until they check off enough boxes, they won’t buy from you, period.

One more example.  Reputation management is HUGE with buyers.  We don’t do that, but Wayne Coakley at Grenade Marketing does.

Media, Public Relations, and YOU

At the upcoming Tunica Manufactured Housing Show, we will be doing a special seminar on Engaging the Media. Good media is a useful part of the marketing/sales puzzle.

Getting useful, third party media isn’t a snap of the finger, or everyone would be doing it.  But it is doable, and easier than you may think.  For most of our clients, the top end potential is limited only by logistics.  There is that much more business in your market. One client reported over 400% growth, and they’re growing even more this year than last.

LATonyKovachStandingRoomOnlySeminarsMarch28th2017TunicaManufacturedHousingShow

Please plan on attending the March 28th, Engaging the Media presentation – That’s Tuesday afternoon.  The latest Tunica Manufactured Housing Show update is here. Watch for updates.

Remember.  There’s a sea of customers looking for what your retail, community, development, or production center offers.

We as an industry are getting less than 1% of the housing pie.  Odds are you’re doing similar to the industry.

That means you could easily triple or quadruple your sales – just by learning how to attract those better cash and good credit customers.

Come to our seminar, and stop by our display booth at the Tunica Show for a conversation.  Odds are excellent you’ll be glad you did.

Fear of Loss, and the Desire for Gain.  Your prospective customers feel it, you should too. ##

(Image credits, MHProNews or MHLivingNews.)

LATonyKovachPresentingIndustryMembers-MHProNews

Submitted by L. A. ‘Tony” Kovach, connect with me on LinkedIn, see my profile, here.

 

 

Truth Well Told and Manufactured Housing Marketing, Sales & Management

July 30th, 2016 No comments

Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why?

Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes to the most elegant higher end HUDs or upscale MODs. We don’t have to exaggerate what we sell in order to sell a lot of them.

MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved

Our team already helps the industry and operations like yours sell more homes every year, and we’ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, click here or the image above.

Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.

TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement

In your marketing, and in selling – think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don’t mean FAB selling here, more on that another time), the more your sales will grow. ##

Programing Note: watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the MHProNews.com homepage.

MarkSimon-PhotoCredits-PostedMHProNews-com-

Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.

By L. A. ‘Tony’ Kovach.

Marketing. Sales. Manufactured Housing. Modular Homes.

Get Enhanced B2B and B2C Results.

Tony is the award winning Managing Member of LifeStyle Factory Homes, LLC.
Publisher of Industry leading 
MHLivingNews.com,MHProNews.com
and 
Inside MH video series.
MHI member, elected MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Common Sense Will Spur Manufactured Housing In Your Market!

June 17th, 2016 No comments

Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling.

This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years.

 

 

Notice how each of these stories advances the MH industry, as well as those specific people and operations in the story?!  Notice in the story below how we correct the misguided notion that a modular builders should trash the HUD Code, or vice-versa.  Each needs to be properly respected, tell the facts well, and both will grow.

 

 

We also feature state and other associations doing good work, which helps promote the professionalism and success of our industry.  

 

 

We feature national issues that harm consumers, businesses and those associations which are working on their behalf.  Notice how this next article and video corrects so much of the errors that the Seattle Times/BuzzFeed/Center for Public Integrity and the PBS NewsHour and others have promoted?  

 

 

Some people think that mobile homes of yesteryear have to be thrown under the bus for manufactured housing to advance.  Nonsense!  What has to happen is good storytelling. Those mobile homes have for decades – and many still do – serve millions well.  Celebrating the good, while tackling real issues – that’s how MH advancement takes place.  

 

 

The next story is one that showcases how an engineer – one who owned a conventional house, and also lived for a time in a mobile home, embraced today’s residential style manufactured home.  Think that makes for a good story?  You bet!

 

 

We could go through dozens of examples like these. In every case, those featured in the report can benefit, but also the industry at large benfits.  This is how mutual victories takes place.  

 

 

Recent reports (examples, like from a manufacturer and a community we’re working with) reflect their sales growth.  We can’t divulge private info, but we can share what they have publicly, like this example here, where a happy client is urging others to do the same as they are doing – and benefiting from.  On LinkedIn, we have hundreds of endorsements, because those who apply what we do benefit and see the value.

 

 

This storytelling method isn’t instant or easy at first,it requires planning and good execution. But it is the proven path that other industries and businesses have followed for years.  

The sooner and better you do this too – hopefully in concert with us, because no one else has the same kind of MH industry promoting MHLivingNews.com and MHProNews.com platforms – the sooner and the better off you and your business will be.

ModularVsManufacturedHomesGoogleSearch-postedCuttingEdgeBlog-MHProNews-

Thousands of mainstream media websites have picked up ‘good news’ stories about manufactured homes, modular homes, and mobile home living published on MHLivingNews.com. Of course the public will read, see and increasinly over time, be positively influenced about our MH industry.

And while clients benefit more, the industry at large benefits too. That’s what good storytelling looks like! This approach is fair!  This method is so honest, common sense and this is what mutual victories looks like! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing services, video producer and industry consultant, as well as the top MH sales trainer in the U.S.. He and his team publish MHLivingNews.com and MHProNews.com. He is the host of the popular Inside MH Road Show video series.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of MHLivingNews.com, MHProNews.com and Inside MH video series.
MHI member, MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –
https://www.linkedin.com/in/latonykovach

Publisher – MHLivingNews.com and MHProNews.com

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at MHProNews.com/Subscribe. 

Integrating, Marketing Sales and PEP

October 10th, 2015 No comments

The MH Industry’s ongoing need for an integrated approach to marketing, sales and PEP was on full display during the NY Housing Association’s annual meeting. As is common in association functions, legal and legislative updates, business meetings and event sponsors were on the agenda. New homes were available for members and the pubic to tour. Breakfast, lunch, reception, dinner and awards provided lots of opportunities for networking among members and guests. Nancy Geer and company did a fine job, as they so routinely do.

Yours truly was featured for the marketing and sales speaker.

pep-protect-educate-promote-posted-om-mhpronews-comIdeally, marketing and sales are not about exaggeration or manipulation. The truth well told is the best marketing and sales approach you can have.

Associations routinely attract the best, plus those who seek to improve their performance.  That makes for a good audience for someone like me.

As a related report dramatically demonstrated, part of my presentation to the members anticipated the practical challenges that can arise from public officials.

Challenges to the industry’s image – which impacts your sales results – can also come from the media, academia or other sources.

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-575x381

The higher volume MH decades are a reminder
of what is possible today.  When other operations of your size successfully
do what we do, teach and preach, that means you can too.
Graphic credit, Ross Kinzler, WHA.

 The facts from my power point shared at the New York Housing Alliance’s meeting are all proof of the amazing potential for our product.  But that potential will not fall into your lap!  Like silver or gold, it must be mined.  But mining this can be easier and more profitable than a silver or gold mine, because everyone needs a quality place to live.

FromTony'sPowerPoint(C)2015LifeStyleFactoryHomesLLC-AllRightsReserved-

Marketing does not take place in a vacuumWhat makes MH different than almost any product of service you can name, is how widely misunderstood it is.

Let’s rephrase that point to underscore it.  With a car, boat, RV, cell, clothing, house or apartment, you have broad acceptance.

By contrast, the MH marketer’s job is complicated by the lack of a positive, broad acceptance by the public.

We have a great value, but most people are stuck in 30-50 year old stereotypes or believe things that may have once been true, but are not true of MH today.

Challenges are Opportunity in Disguise

Thus there is a crying need for an MH trade media that provides a healthy, proper respect for MH Homeowners, experts and professionals who know the product best, and who can say why they love their homes or the MH product.

When public officials have a better sense of how and why so many MH owners love their homes, that’s good for those owners, local MH businesses as well as the broader industry.

When public officials begin to grasp that the affordable housing crisis can be solved via the proper understanding of unsubsidized MH, they are more likely to get out of the way, and let MH pros do their jobs properly.

ComplaintsIowaAttorneyGeneralOffice=Credit-

Graphic above from Iowa Attorney General’s Office.

The Public Official’s Vantage Point

 

Think about this fact. Officials are most often contacted by those who have a complaint. Human nature says that over time, that can tend to skew for an official the reality of how MH serves millions of people so very well.

But the reality is millions of MH owners love their homes.  The report we published, linked here, shows how few complaints there are today on HUD Code homes, in a perfect world, that should be the headline!

A similar negative bias can happen with the media.

badnewsheadlines-credit-life-as-a human-postedCuttingEdgeBlogMHProNews-com-

“If it bleeds, it leads.” Reporters tend to

report bad news. Graphic credit – LifeAsAHuman.

For example, when the only stories a reporter tends to cover are the old pre-HUD code mobile homes that burn down, you as media might be shocked that today’s manufactured homes (MH) are proven safer against fires than a site built house is.

national-fire-prevention-association-chart-manufactured-home-safety-vs

Education and promotion of the new realities must become a standard part of all that you as an MH pro should do.

When you are part of the promotion and education, you’ll sell more homes too.

Fix the Image though Education, Or Fight More Battles

The industry has only a Hobson’s choice; to fight those stigmas and outdated tales with the truth or face ever more regulatory and media hurdles.

SingingDancingToursTalkingMostMHConsumerFocusedVideoInterviews-ManufacturedHomeLivingNewsLATonyKovach-InsideMH

What better way to tell that story than via videos with those who know the homes, because they live in one?

Or what better way can you start to change the image with public officials than by showing an interview with an independent house inspector who has inspected thousands of houses, and hundreds of HUD Code MH, and then says that MH is consistently better built than a conventional house is?

TimBunchSecureStartInspectionsMHLivingNews-PostedCuttingEdgeMarketingBlog-MHProNews

Or why not showcase an interview with the top public official who was in charge of the HUD Code home program, extolling the virtues and value of MH!

BillMatchneerHUDCodeMHprogramAdministatorManufacturedHomeLivingNews-com-

Third Part Validation

Anyone in sales knows the value of good referrals and positive third party messages. That’s one reason why social media is so popular.

It is also why businesses loves to get positive media coverage.

What our operation has done is establish a new foundation for businesses – and thus the industry’s – rebirth.  Our work doesn’t take place in a vacuum either.  Good association efforts are ideally a book end and complement to what good trade media does.  Associations play a key role, which our work in turn supports through compelling truth telling.

In a perfect world, good trade associations support the trade media, and the trade media showcases the important work that associations are doing.

Automotive, RV, tech or other trade media begins with an often unstated but implied premise that the product or service they are covering has value!  It’s not a secret, it’s a given.  Journalists understand that and it is not an issue.

Precisely because trade media is independent of other firms or associations, media will look at them in that light.  Thus trade media can influence the conversation as media.

What has been widely lacking for MH prior to MHLivingNews/MHProNews, is a strong combination of pro-Industry trade media, as well as pro-consumer coverage that highlights all that is good about MH.  We cover bad news too, but we also cover the positive stories that public officals, the media and the general public need to see and hear.

KimCapenMedvilleROC-GoffstownNH-MH-AppreciationSeniorCommunityLifestle-ManufacturedHomeLivingNews-InsideMHvideo2-600x330

With the complete package of supportive trade media, plus professional marketing and sales training, you can end up with SuperCharged results for your bottom line.

Stop and Think

People tend to begin the buying process with a mix of interest and skepticism. They want the result, but may not yet be sure of the specific home or firm that they want to do business with. Or they may be curious about MH, but are not yet ‘sold.’

What our marketing and sales training does is create a supportive backdrop to everything else that you as a community operator or retailer, builder, etc. do.

BobThiemanCAE-MastheadBlogMHProNews-com-2

Once a perspective likes you, your location, home, etc. and have an interest, if they search for news on Manufactured Home Living, our website pops up as a support to all else that you do.

That can and already does routinely make a difference with a consumer on the fence.

ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-

It can also make a difference with public officials and other media. When news outlets such as Reuters picks up a positive story about MH from MHLivingNews – that carries weight.

What you and all industry pros need is to work with us to scale that kind of positive outcome!

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The more people who discover MHLivingNews.com, the more homes there will be sold. That’s good for the buyer, the industry and public officials.

That’s good for pros like you.

So when you need:

  • A website,
  • Videos,
  • Marketing,
  • Sales recruiting,
  • Sales Training,
  • Consulting, etc…

…who are you going to call?

Why not call the only operation in all of manufactured housing that provides you with the background and foreground support that you and everyone in MH needs!

That’s what we do, day by day, making it better for you to be in this great MH industry. We are better off working together.

Associations, you and us are all better off when we’re working together, it’s good for the consumer, the industry and you. That’s the facts! We’re sticking with it. ##

LATonyKovachPresentingIndustryMembers-MHProNewsBy L.A. ‘Tony’ Kovach.