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Posts Tagged ‘Manufactured Home Marketing Sales Management’

Trending – White Board Video Marketing, Manufactured Housing and You

August 15th, 2016 No comments

When something new pops up on the horizon, that isn’t always a signal that a professional should automatically jump on the bandwagon.

Once something is taking root, then it makes more sense to jump in.  For example, being on Facebook 10 years ago wasn’t as important as it became 5 years ago, or how much more important it is for marketing today.

WhiteBoardVideosManufacturedHousing-MHProNews-

A still from one of the two white board videos shown below on this page. As you watch those two videos, imagine how they might be applied for you and your business. Then, give us a call or shoot us an email, and we’ll set up a time to discuss it.

That point made, I’m not ready to say that White-Board Videos are a must have, today.  They aren’t a good fit for everyone, today.  But they do offer a number of cool features at a very modest cost. So for those that it would be a good fit, today is a good day to get that ball rolling.

We see value for many, but not all, current or potential new clients of the marketing side of our operation. As you look at this two short videos (both together, less than a minute!), think about the kind of messages YOU might want to convey about YOUR business, product and services.

Rather than describe them, we’ll share our first two Whiteboard videos with you on this page.  Think of these whiteboard videos as a light-hearted, fast paced way to tell key parts of your story in a short period of time in an engaging way.

As an FYI, these whiteboard videos can be longer, of course. We opted to make them very short, to demonstrate their ability to convey quite a few facts in a short period of time.

For those B2B or B2C outreaches, keep us in mind.  We know MH, we’ve worked the front lines of retail, community, with lenders, builders and others who specialize in the industry. We don’t know it all, but because we have the fundamental grasp and total belief in the business, we’re miles ahead of bringing in an outsider who doesn’t know MH at all, or who thinks about modern manufactured homes as “mobile homes” or (shudder, worse yet…) ‘trailers.”

ThWayToGetStartedIsToStopTalkingAndBeginDoing-WaltDisneyPostageStamp-InspirationBlog-MHProNews-(c)2016-AllRightsReserved

From this Inspiration blog post, linked here.

We’re number 1 in our space because of understanding and staying in touch with what is happening for MHPros like you.  We don’t just report the news, we help make good news for operations like yours (see a yet another recent success story in MH example, linked here).

LATonyKovach-Louisville-2015-mhpronews-com-275x156 (1)

L A ‘Tony’ Kovach has become one of the most widely recognized experts in MH marketing, sales and publishing.

By L. A. ‘Tony’ Kovach

#1 Publishing | Video Production | Marketing | Websites | Sales Recruiting/Training | Consulting | MH Industry Expert | LinkedIn
Ph. 863-213-4090.

Getting More Positive National, Regional and Local Media for Manufactured Housing in 2016

December 20th, 2015 No comments

At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most think that negative media tends to harm manufactured home (MH) sales.

With that in mind, imagine having a steady stream of positive media instead of negative. Or pro-MH messages on challenging topics – such as zoning – vs. purely negative ones. I’m sure that savvy pros will get it that this can move the needle to more consumer interest, inquires and sales as time and more positive media goes on.

4 quick points.

  1. Below you will see the headline, photo and body our most recent media release. Keep in mind that these could also include video, where that makes sense.
  2. After the ## at the end of the body of the release (we edited out below the information given for reporters and editors), we’ll share the list of publications that have already picked the story up, within the first 2 days.
  3. Then, you’ll see the list of regional (in this case, Florida) media that were also sent the same release.
  4. Then imagine, that your location or operation was favorably cited in the article. That this would be a positive news item about you, your company, a happy home owner(s), etc.

This is just one leg of a marketing strategy that can work for your firm. Big companies do this, now via our marketing services, manufactured housing operations of almost any size – perhaps including yours – can get this kind of positive media coverage too.  These are not ads, but they can often perform far better than an ad would, precisely because it is news. Keep in mind that the example below is a legitimate news story.  It could also be called an ‘advocacy article,’ dealing with a common problem faced by manufactured home retailers and would be MH home buyers in many states from coast-to-coast.

Check out this real life example below, and don’t miss the bottom line after point 4.

#1)

Affordable Housing Wars Move to the Local Front –
Battle Lines Drawn Over City and County Ordinances

The one issue that will prohibit affordable housing in the future — not only manufactured homes, but site-built — is local zoning and covenants.” 

  • Jay Hamilton, executive director of the Georgia Manufactured Housing Association
SunshineHomeManufacturedHomeCollagecreditArklatexHomes-PostedManufacturedHomeLivingNews-

Affordable homes, like the model shown, are often being zoned out due to standards such as a 7/12 roof pitch. The home shown is a 4/12 pitch, and could be built with a 7/12 pitch, but that could price thousands of otherwise qualified buyers out of the market. U.S. Census Bureau statistics reveal that modern manufactured homes sell for half the cost of similar size-and-featured conventional ‘on-site built’ houses. Photo credits, ArkLaTex and Sunshine Homes, Inc. Insert on left, Jay Hamilton, GMHA. Photo collage by MHLivingNews.com.

LAKELAND, FL December 17, 2015 — On any given day, somewhere in America, local government officials are meeting in back rooms and council chambers, making decisions that will affect the lives and livelihoods of their constituents.

With the stroke of pen, tens of thousands have seen their long-term plans vanish with the implementation of ordinances that effectively dash their dreams of someday owning their own homes.

Most of the measures are designed to eliminate the placement of manufactured housing (MH) within municipal boundaries, requiring a minimum roof pitch, minimum square footage and other MH-centric architectural features cited for exclusion.

It’s perfectly legal if it applies to all homes, so even site-built homes are subject to minimum standards,” says Jay Hamilton, executive director of the Georgia Manufactured Housing Association. “That’s why our subdivisions no longer allow 1200-square-foot homes. It completely eliminates affordable housing.”

Regardless of how the ordinances are structured, the outcome is the same: It is effectively squeezing the working and middle class out of home ownership.

These cities and smaller towns — when they pass these rules, and won’t allow a manufactured home in, there’s a segment of the population forced to rent for the long-term, many for the rest of their lives,” says Gary Adamek, who owns four Houston-area MH dealerships.

Award-winning consumer reporter Jan Hollingsworth examines the impact of this trend on local economies and residents’ lifestyles in Local Star Chambers Wage War on Affordable Housing.

Her report follows the chain reaction of lost jobs, long commutes, rising rents and derailed retirement plans brought about by a fundamental misunderstanding about the durability, safety and aesthetics of modern manufactured homes — as well as the unintended consequences that put site-built homes out of reach for many.

A link to the story is here:

http://ManufacturedHomeLivingNews.com/local-star-chambers-wage-war-on-affordable-housing/

While a great deal of attention has been focused on the impact of recession-era federal policies that have negatively impacted affordable housing, some MH professionals see the relentless tide of local ordinances enacted across the country as the real threat.

I believe it is the largest silent hand that is negatively affecting our industry in the U.S.,” Adamek says. “The municipalities have hurt us way, way more than Dodd-Frank.”##

#2)

Here in alphabetical order, after just 2 days, this article was picked up by dozens of news, TV, radio and special interest/media sites:

740 KVOR
Adventuresindevelopment.com
Alamogordo Daily News
American Public Media
Americanbankingnews.com

Anchorage Daily News
Ask
AZ Central
Belleville News Democrat
Benton Courier

Big Spring Herald
Biospace
Birdherd.com
Blogroll Center
Bradenton Herald

Carlsbad Current-Argus
CBS 47
Centre Daily Times
CEO World News
Collegeeducationcost.com

Contra Costa Times
Daily Herald
Daily Times Leader
DailyBulletin.com
Damselsinsuccess.com

Decatur Daily Democrat
Deseret News
Digital Media Wire
Discoverdebtfreedom.com
El Nuevo Herald

El Paso Times
eMoney Daily
eZanga
Familyfunideacenter.com
Farmington Daily Times

Fat Pitch Financials
Financialadvicezone.com
Fox 16
Fox 23
Glenwoodhouse.com

HeraldNet Everett, Washington
Homeandparenting.com
HomeInsuranceDetails.com
Hope4homebuyers.org
HousingWire

HPC Wire
Hydro Review
Idaho Statesman
Industrial Info
Inside Bay Area

International Business Times
InvestorPlace
Inyo Register
Kane Republican
Kansas City Star

Kaplanattorneys.com
KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas
LA Daily News
Las Cruces Sun-News
Legaladder.com

Leowellsblog.com
Lexington Herald-Leader
Lightningreleases.com
Link My Stock
Livingjoy.net

Macon Telegraph
Malvern Daily Record
Mammoth Times
Market Intelligence Center
Milwaukee Wisconsin Journal Sentinel

Minster Community Post
Minyanville
Money Show.com
MyMotherLode.com
myMotherLode.com California Gold Country

Nanotechnews.com
NewsChannel 9/ WSYR
Newsline365.com
NewsOK
Observer News Enterprise

Onlinecontinuingeducationcourses.net
Pasadena Star-News
Peertopeerlending.co
Personalfinancebrief.com
Pittsburgh Post-Gazette

Poteau Daily News
Press Enterprise
Press-Telegram
Redlands Daily Facts
Reesespiecesofrealestate.com

Renewable Energy World
Ridgway Record
Rockford Register Star
Ruidoso News
Salt Lake City Tribune

San Bernardino County Sun
San Gabriel Valley Tribune
San Jose Mercury News
SanAnselmo.com
Santa Cruz Sentinel

Savingstoolbox.com
Schoolgrantssources.com
Securities Technology Monitor
Sidez.net
SIFMA

Sign On San Diego
SiliconValley.com
Smartstocks.com
Star Telegram
Star Tribune

Starkville Daily News
Stocknod
StreetInsider
Sun Herald
Sweetwater Reporter

The Antlers American
The Bellingham Herald
The Boston Globe
The Buffalo News
The Cincinnati Enquirer

The Columbus Ledger Enquirer
The Daily Breeze
The Daily Press
The Evening Leader
The Island Packet

The MiamiHerald
The Morning News
The Network Journal
The News & Observer
The News Tribune

The Olympian
The Pilot News
The Post and Mail
The Punxsutawney Spirit
The Sacramento Bee

The San Luis Obispo Tribune
The State
The Sun News
Thecarefreetraveller.com
TransWorldNews

Travel Weekly
Valley City Times-Record
Value Investing News
WallStreetSelect
Wapakoneta Daily News

Weddingdresscity.com
Whittier Daily News
Wichita Eagle
Wiinnebago.com
Wireservice.co

WIVT/WBGH NewsChannel 34
WND
WooEB
World Net Daily
WRAL

#3)

We do actual stories – not make believe – because people in media are smart. But those real main-stream news-worthy stories are all around you, waiting to be told. It is great to get positive, pro-industry national coverage on an important issue to manufactured housing pros, like zoning. But it is also important to get that coverage into a regional or local market.

The release above was emailed to 556 Florida based publications and news media websites, including those shown below.

WHQT FM, WCGL AM, WJBT FM, WMBM AM, WRNE AM, WFLM FM, WRXB AM, WHIM AM, WORL AM, WPOZ FM, WRMQ AM, WTLN AM, WFLN AM, WTWB AM, WQXM AM, WSBR AM, WWNN AM, WJGO FM, WSGL FM, WWGR FM, WRMB FM, WWPR AM, WWJB AM, WDCF AM, WTAN AM, WZHR AM, WAFC AM, WMEL AM, WSUA AM, WAAZ FM, WAVS AM, WAPN FM, WHOG FM, WPUL AM, WROD AM, WAKJ FM, WZEP AM, WDJA AM, WOCY FM, WOYS FM, WBRD AM, WENG AM, WJBX FM, WJPT FM, WRXK FM, WXKB FM, WAYJ FM, WCRM AM, WGCU FM, WNOG AM, WTLQ FM, WZJZ FM, WQCS FM, WKSM FM, WZNS FM, WHHZ FM, WHIJ FM, WJLF FM, WKTK FM, WNDN FM, WNDT FM, WPLL FM, WRUF AM, WSKY FM, WTMG FM, WUFT FM, WYKS FM, WAYR AM, WEDR FM, WFEZ FM, WHDR FM, WHQT FM, WKLG FM, WXOF FM, WXCV FM, WAFZ FM, WAFZ AM, WAPE FM, WAYL FM, WCGL AM, WCRJ FM, WEJZ FM, WFYV FM, WHJX FM, WJAX AM, WJBT FM, WJGL FM, WJSJ FM, WJXL AM, WKTZ FM, WMXQ FM, WOKV AM, WOKV FM, WPLA FM, WROS AM, WSOL FM, WSOS FM, WZAZ AM, WAIL FM, WEOW FM, WIIS FM, WDSR AM, WNFB FM, WLBE AM, WOLR FM, WQHL AM, WQHL FM, WMAF AM, WHLF FM, WJRR FM, WTKS FM, WTYS AM, WAOA FM, WCIF FM, WHKR FM, WINT AM, WMMV AM, WSBH FM, WSJZ FM, WACC AM, WCMQ FM, WDNA FM, WLRN FM, WLYF FM, WMCU AM, WMXJ FM, WRMA FM, WXDJ FM, WEBY AM, WINZ AM, WMIB FM, WAVV FM, WCNZ AM, WSRX FM, WKTO FM, WSBB AM, WMBM AM, WSRF AM, WAQV FM, WNDD FM, WOCA AM, WOGK FM, WOKC AM, WPSO AM, WCFB FM, WMMO FM, WOCL FM, WOTS AM, WPRD AM, WPYO FM, WSDO AM, WUCF FM, WWKA FM, WPLK AM, WAKT FM, WEBZ FM, WKGC FM, WKGC AM, WPAP FM, WPBH FM, WPCF FM, WASJ FM, WRBA FM, WCOA FM, WEGS FM, WMEZ FM, WPCS FM, WRNE AM, WRRX FM, WUWF FM, WYCT FM, WFTL AM, WJLH FM, WMFJ AM, WLPJ FM, WFLM FM, WFCF FM, WDUV FM, WFTI FM, WKES FM, WKZM FM, WPOI FM, WQYK AM, WRXB AM, WSUN FM, WTIS AM, WWRM FM, WXGL FM, WJIS FM, WLTQ FM, WITS AM, WJCM AM, WWLL FM, WWOJ FM, WWTK AM, WEAG AM, WEAG FM, WHLG FM, WPIK FM, WAKU FM, WANM FM, WBZE FM, WFSU FM, WGLF FM, WHBT AM, WHBX FM, WHTF FM, WMGY FM, WNLS AM, WQTL FM, WVFS FM, WWLD FM, WAMA AM, WBVM FM, WFLZ FM, WGUL AM, WLCC AM, WLSS AM, WMNF FM, WQBN AM, WTBN AM, WTWD AM, WUSF FM, WFKZ FM, WPGS AM, WGYL FM, WJKD FM, WOSN FM, WSCF FM, WTTB AM, WZZR FM, WAFC FM, WIRK FM, WLDI FM, WOLL FM, WRMF FM, WWRF AM, WPRK FM, WZSP FM, WTWB AM, WQXM AM, WAFC AM, WSUA AM, WURN AM, WBRD AM, WCRM AM, WTLQ FM, WAFZ AM, WAFZ FM, WRUM FM, WACC AM, WCMQ FM, WDNA FM, WLQY AM, WRMA FM, WWFE AM, WXDJ FM, WMIB FM, WOTS AM, WPRD AM, WSDO AM, WYUU FM, WPIK FM, WAMA AM, WLCC AM, WQBN AM, WAFC FM, WWRF AM, WHNR AM, WZSP FM, Signcraft, Modified Mustangs & Fords, Mustang Monthly, Circle Track & Racing Technology, Grassroots Motorsports, Vette, LatinFinance, Southern Beverage Jrnl., Christian Retailing, 850 Business Magazine, Florida CPA Today, Florida Trend, Internal Auditor, Orlando Business Journal, Tampa Bay Business Journal, Retailing Today, Value Retail News, Charisma, Ministry Today, Communications News, Gourmet Retailer, Professional Artist, Chief of Police, Police Times, Interiorscape, Nursery Retailer, Orchids, Health Management Technology, Home Healthcare Nurse, Club Management, Florida Bar Journal, American Shipper, Boating, Yachts Intl, American Chiropractor, Coal Age, Engineering & Mining Journal, American Jrnl. Ophthalmology, Photoshop User, Shutterbug, Tennis Life, Marlin Magazine, Salt Water Sportsman, Sport Fishing, Scuba Diving, Transworld Wakeboarding, WaterSki, Islands, Recommend, FloridAgriculture, Citrus Industry, Produce Business, FL Cattleman & Livestock Jrnl., Globe, National Enquirer, Pageantry, Boca Raton, Emerald Coast, Gold Coast Life, Gulfshore Life, Ocean Drive, Orlando, Palm Beach Illustrated, Palm Beacher, Sarasota Magazine, Simply the Best, Tallahassee Magazine, Life Extension, Today’s Caregiver, Grand Magazine, Casa & Estilo, Cosmopolitan En Espanol, Fama Magazine, Florida Star, Jacksonville Free Press, Florida Sun Review, Orlando Times, Pensacola Voice, Pensacola’s Independent Voice, Weekly Challenger, Capital Outlook, Florida Courier, Florida Sentinel-Bulletin, El Sentinel, 7 Dias, La Gaceta, Nuevo Siglo, Semanario Accion, El Nuevo Herald, Island Sun, Apalachicola Times, Apalachicola Times, Apopka Chief, Arcadian, Polk County Democrat, Voice Of South Marion, The County Record, Boca Beacon, Pine Island Eagle, Holmes Co. Times-Advertiser, The Banner, Calhoun Liberty Journal, Levy County Journal, Sumter County Times, Cedar Key Beacon, Twin City News, Chiefland Citizen, Washington County News, South Lake Press, Clewiston News, The Wakulla News, Putnam Co. Courier Journal, Crestview News Bulletin, Dixie County Advocate, The Observer, Defuniak Herald, West Volusia Beacon, Riverland News, Englewood Review, The News-Leader, River Weekly News, Ft. Myers Beach Bulletin, Hometown News, Frostproof News, Gulf Breeze News, The Islander, Folio Weekly, The Newspaper, Osceola News-Gazette, Lake Placid Journal, Lake Wales News, Lehigh News-Star, Suwanee Democrat, Longboat Observer, The Baker County Press, Enterprise-Recorder, Madison County Carrier, Florida Keys Keynoter, Free Press, Key West Keynoter, Sun Times, Hometown News, Miami Community Papers, Miami New Times, Miami Today, The SunPost, Miami Laker, Santa Rosa Press Gazette, The Free Press, Monticello News & Jefferson Co. Journal, Collier Citizen, Naples Sun Times, Navarre Press, Bay Beacon, South Marion Citizen, Orlando Weekly, Winter Park/Maitland Observer, North River News, Escambia Sun Press, Independent News, Perry Taco Times, Forum Newspapers, Pompano Pelican, The Sentry, The Suncoast News, Gadsden County Times, The SCC Observer, The Sanford Herald, Captiva Current, Island Reporter, Island Sun, Beach Breeze, East County Observer, Pelican Press, The Observer Group, Sebring News-Sun, Tampa Bay Newspapers, Bradford County Telegraph, Jupiter Courier, Tampa Free Press, Free Press, The Reporter, Hometown News, Herald-Advocate, Condo News, Williston Pioneer, Zephyrhills News, Bradenton Herald, Cape Coral Daily Breeze, Citrus Co. Chronicle, Daytona Beach News-Journal, Englewood Sun, S. Florida Sun-Sentinel, News-Press, Gainesville Sun, Florida Times-Union, The Ledger, Jackson Co. Floridan, Florida Today, Miami Herald, Naples Daily News, The Observer, North Port Sun, Star-Banner, Okeechobee News, Daily News, Palm Beach Daily News, Panama City News Herald, Pensacola News Journal, Charlotte Sun, St. Augustine Record, Tampa Bay Times, Sarasota Herald-Tribune, Treasure Coast News/Press Tribune, Tallahassee Democrat, The Villages Daily Sun, Press Journal, Palm Beach Post, News Chief, WAMI SPN, WFOR CBS, WLTV SPN, WBBH NBC, WGCU PBS, WXCW CW, WZVN ABC, WCJB ABC, WMYG MY, WHFT REL, WAWS FOX, WCWJ CW, WJCT PBS, WJEB REL, WJXX ABC, WTEV CBS, WTLV NBC, WOFL FOX, WOGX FOX, WRBW MY, WTGL REL, WLRN PBS, WTLH FOX, WTXL ABC, WSCV SPN, WTVJ NBC, WSVN FOX, WHLV REL, WMFE PBS, WPBF ABC, WFGC REL, WCAY IND, WJHG NBC, WMBB ABC, WPGX FOX, WPLG ABC, WBQP IND, WEAR ABC, WFGX MY, WRXY REL, WBWP SPN, WTOG CW, WWSB ABC, WPXM ION, WCTV CBS, WFSU PBS, WTWC NBC, WFTS ABC, WFTT SPN, WMOR IND, WTTA MY, WTVT FOX, WUSF PBS, WVEA SPN, WFLX FOX, WPEC CBS, WPTV NBC, WTCN MY, WTVX CW, WXEL PBS, WVEN SPN, WAMI SPN, WLTV SPN, WSCV SPN, WBWP SPN, WFTT SPN, and WVEA SPN.

When a media release is received, they often go to a news desk or a news editor, and it is then reviewed by a flesh-and-blood person. When human eyes are reading your news item, even if they opt not to publish it, one is informing – and thus influencing – someone in an important role in the media. Do you see how a steady, drip, drip, drip of positive, pro-MH industry news will over time win over media and through them, the public they serve?

#4)

The bottom line is that there are news worthy items taking place in your community. We’ve successfully promoted news such as rising sales, new model home (or homes) in a community or sales center, some special upcoming event, etc., etc.

This is specialized work. It is playing a long game. When we do this, in conjunction with other marketing and sales coaching efforts, more homes are going to be sold. Done properly, it is an investment with a good ROI.  This strategy is for the savvy, for those in it for the long haul, for those who can afford to invest in their operations image and the education that results in more sales.  

See what industry leaders say about the importance of getting good media, at this link here.  Then, you can contact me at 863-213-4090 to learn more, or email latonyk@gmail.com ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing and sales trainer in the U.S..  He will be presenting Super-Savvy Marketing for More Sales at the Tunica Manufactured Housing Show, for more details, see the link here.

 

By L. A. ‘Tony’ Kovach.

Two Ways To Earn More in MH 2016

December 13th, 2015 No comments

There are two ways to earn more in 2016 selling manufactured homes (MH) or filling vacant MH sites. There is 1) trial and error, groping for ways to improve marketing and sales performance. Then there is 2) leveraging other’s knowledge, expertise and experience to shorten the learning curve, and advance your business or career more rapidly.

We’ve worked with pros at various levels from East to West, North and South. We see and teach what works in MH to attract and sell more customers with cash or good credit.

MHC-MD-fillvacancies

This illustrates real world results in actual MH Communities and it works for MH Retail Centers.

What do missed sales and vacant home sites cost you? How many more apartments are being rented – or conventional houses are being sold – in your market(s), that cost more monthly than MH would?

Imagine if YOU invented a car, truck, SUV, van or crossover that sold for 30-50% less than other new vehicles, with a good promotion, it could become a huge success. Proof? Hyundai and Kia saved their buyers 5%-10%, and rapidly grew their market share in the U.S..


TWOwaysToLearnMoreEarnMore-TrialError-HireExpert-575x178-

You can successfully apply that principle too, in your MH market. If you can save someone even 10%-20% on housing costs, in an economy like ours, your phones should be ringing and then doors swinging with a growing number of more qualified buyers.

The case can be made that it’s costs you far more to use trial and error than it does to hire an expert to do and coach as needed. With expert steps, you work your way up faster and with higher ROI yields on marketing and sales.

ManufacturedHousingProfessionalMarketingSalesServicesOfferedByMHMSM-com-LATonyKovach-team

We do a lot for our clients well, but we don’t claim to do it all. Those services you need that we don’t offer, we can often point you to someone else that is reputable who can do that work for you. So often, one call can lead to a solution for all of your location(s) challenges.

You go to an MD for expert advice, attorneys for expert advice, in MH – turn to us for the expert marketing and sales advice you may need. Who else has a track record that even comes close?

ProvenResultsRetailMHCommunities-

You can attract more customers with cash and good credit with the right approach, we do. BUT you must be able to engage them in a way they respond positively! You don’t ‘mobile home’ a potential site built buyer. We can teach you how, others have, you can too.

When others in MH fill more sites, or sell more homes – that means you could too. The only risk is the willingness to learn and do what’s new, that will yield better results. We tell people before we take a dime, if there is a lack of commitment, don’t start. Those committed, succeed. Investing in one or more of our marketing and sales systems is investing in your future.

There are two possible ways to do more that might earn more. One = Costly Trial and Error, or Two = hiring someone who knows how to grow bottom lines like yours in MHRetail and MHCommunites.

End 2015 by stopping the guessing, by stopping costly trial and error. We know what works, whenever our proven plans are put to work. Many are already wasting more on trial and error than the investment would be in having the pros who know do the outsourced work for you. Call 863-213-4090 or email. The initial consult by phone is our Christmas-New Years gift to you; its ‘on the house.’ ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is the most widely known and respected MH marketing and sales trainer in the U.S..  He will be presenting to attendees at the Tunica MH Show in March, 2016. Click the photo above to see a video, and learn what others say.

By L.A. ‘Tony’ Kovach.

A Home-Shoppers Eye View of MH vs a Professional’s Vantage Point

September 30th, 2015 No comments

Your firm wants to sell that next home. Then another. Then another. Of course. The shopper wants to get a home, but from their viewpoint, MH may not be high on their radar (or manufactured homes may not be on their radar at all).

For you to break through to the better qualified buyers out there, you have to see the world through their eyes, not your own.

We’re going to oversimplify to make some rapid points. There are exceptions to these generalities, so let’s keep in mind we mutually want to see MH Advance for the sake of all.

mhpronews-new-manufactured-home-shipment-graph-since2008-

Note: MHI has very similar totals to this chart which used data provided by MHARR.

When you’ve been in MH a significant length of time involving contact with retail customers or the general public, you begin to understand certain realities. In no certain order of importance:

  • Some housing shoppers genuinely want an MH

  • Some see MH as a stepping stone to a ‘real house’

  • Some see MH as the house of last resort

  • Some like what they see in MH, but they are troubled by various negative impressions (wind storms, financing, resale, etc.)

Too many MH Pros are guilty. Guilty of what, you ask?

Unwillingness to change to adapt to the opportunities all around. As a rule, those who come to MHProNews or MHLivingNews tend to be the forward thinkers, or those looking for solutions. So this is not meant as an offense to anyone, just a statement of fact.

When more MH pros become laser-focused on opening up to the many new ways to attract better qualified clients, new MH home sales levels will no longer snore. They’ll soar.

To sell more homes, one must start with twin realities.

  1. Where the consumers mind set is at, and you must be able to successfully address it, regardless.

  2. What the strengths and weaknesses about your location(s), team(s) or career.

manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-(1)

MHI correctly notes that over 20 years, MH has averaged some 20% of the total new housing starts in the U.S.. Sadly, that’s NOT the case for the last decade. Returning to that 20% of single family housing starts figure alone would take MH to sales levels we’ve not seen in over a decade.  See graphic, at the right below.

Based upon a SWOT analysis of your location, and given an understanding of the realities-on- the-ground at your operation, you create a plan tailored to advance your marketing and sales.

reed-construction-us-census-bureau-mhpronews-daily-business-news3

Graphic credit, Reed Construction and MHProNews, based on U.S. Census Bureau data.

Here are the challenge, and the opportunities. With incomes down, with rents rising, with about 4 million boomers retiring a year (pretty amazing all by itself, yes?) once you learn how to open the minds of housing seekers in your market, your sales can roar.

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

Unlike some trainers and marketers, Tony has owned and successfully operated a sales center that hit the top 1/2 of 1% all retail sales centers in the U.S. nationally.  Tony has also supervised MHCs and fired up sales results for them too.   These are reality based insights, not pipe dreams.  Tony’s next public trade presentation will be the New York Housing Alliance, see link below.

On MHLivingNews.com, we’ve been developing a library of video interviews that help knock down consumer’s preconceived or errant notions about today’s MH. These videos are true interviews, not commercials. They are clearly unscripted.

A serious shopper likes that, and once interested, will watch a number of those interviews and video home tours, until they are ready to go to a community or sales center.

That’s when the real work begins. As many of you know, you don’t handle the good credit or cash buyer the same as the ‘get me done’ Customer. You and your colleagues/team mates must be ready for that more upscale, credit or cash qualified buyers.

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If you have not yet seen the Inside MH Video series, you’ve not been on MHLivingNews.com lately!

With dozens of video interviews in hand, we can now start making videos that tell a story. Once they’re intrigued, they will want to see even more of those in-depth consumer and expert interviews.

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Housing shopping isn’t always fun for home seekers. They may have pressures. They may be well off. But everyone has had dark moods and times.  Those realities may help you understand the ‘dark clouds’ this video begins with!

Check out this new, and already favorably commented upon video production, linked here or above. Get an RSS feed on your consumer-focused website that features MHLivingNews.com. It’s a free way to tap into our exclusive and otherwise copyrighted content.

For those with a budget and a hunger to advance to the next level, see why we have so many endorsements and recommendations. Then, send me a message of give me a call, thanks. We hope to see some of you at my New York Housing’s 65th annual event. There will be a special marketing and sales presentation. If you’re anything like attendees from coast-to-coast at similar presentations made, you’ll be glad you came. Learn to see things from the shoppers eye view, adapt and soar. ##

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L A ‘Tony’ Kovach has become one of the most widely recognized experts in MH marketing, sales and publishing.

By L. A. “Tony” Kovach.

IKEA and Tips for Manufactured Housing

April 7th, 2015 No comments

One of our newest videos on ManufacturedHomeLivingNews reminds industry professionals (and the public) that we have a great product and story to share. As fine a value as all our factory-built homes can be for various target markets, we still have to demonstrate the value!  Staging a home is an important element in that process.

  • What if you are selling an entry level ‘shade and shelter’ model home?
  • What if you have a 14×70 3/2 you want to promote and sell? How do you make that “smaller middle bedroom” found in every single section hallway look inviting?  
  • How do you make it appealing. cute or even sexy? 

One word. Staging!   Don’t just tell me, show me!

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This is part of a 380 sq ft display, to show Ikea customers how much you can get into a modest space.

Here are some ideas I’m sharing with some of our clients.  You’re getting a free look at some of the wealth of experiences we provide to firms that help good companies and locations become better, or even great!

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This is the reverse ‘camera angle’ of the same 380 sq ft unit. There was a number of customers in and out during my photo taking.

Learn More to Earn More!

We are planning to provide our industry-leading 3 half-day training seminars via video for the first time this summer! See why clients praise our work;  the reason is simple. We teach proven ways to attract and sell more people who have cash or good credit. There are good trainers out there, but who else does all that we do to advance specific businesses or the MH Industry in general?

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This angle shows you the ‘bedroom’ in this 380 sq foot display.

I share the above to tee this up. One of hundreds of insights and tips  we provide MH Pros is the power of the right comparison.

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This could be a college students room, that ‘small’ middle bedroom in a 14×56, 14×70 or other ‘center bedroom’ in an MH.

A 14×56 or 14×70 may seem ‘small’ to some.  But compare those to the tiny houses (often under 300 sq ft) in the popular “tiny house” movement. Those so-called ‘small middle bedrooms’ are BIG next to those Ikea flats, micro apartments, tiny houses or studios.  They are huge compared to a college dorm!

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You could have a play area, a student desk, drawers, video area or a second bed under the top bunk.

Do you see the point? Now, make that same point come alive for your prospects!

Opportunity Knocks

We have no lack of opportunities as professional, as businesses or as an industry.   We all need enough humility to be willing to learn and change, and the gumption to want to learn and benefit from other people’s useful experiences.  We can learn from competitors, even other industries, so long as we are objective.

Remember, there are exactly two ways to learn. Your experiences or that of others. You need some of both.

knowledge-pays

 

The more you can leverage the experience of others, the faster you will learn something! When you leverage a fellow industry pro or a good trainer’s time and insights, it allows you to learn faster and thus earn faster.

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I tell our clients, make your place a destination that people want to go to! Our son had a good time at Ikea. My better half wasn’t interested at first, but once we got into the store, she too found items of interest.  Have fun, let others have a good time too, and you’ll do more business than you otherwise would.

Training and consulting are investments. Since you are investing in yourself and your team, it is perhaps the best investment you can arguably make.  You have more control over your operation that almost any stock or commodity you can mention.

Our current clients make these free tips articles possible.  Please make sure you look to our advertisers and supporters when you need a product or service they offer.

When you need a website, videos, marketing or sales training, or consultant suited for the MH Industry, please give us a call.  Here are links to hundreds of kudos from recent years. Enjoy! ## 

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L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit.

 

By L. A. “Tony” Kovach.