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Posts Tagged ‘manufactured home living news’

Can Your, Location, Event, State or Region Create its own Budget-Minded Video Educational-Image-Marketing Campaign?

September 13th, 2015 No comments

The short answer to the headline question is yes, you can. For the past year, we’ve been testing the creation of videos that can be used to educate, inform and inspire home seekers to see first hand the value of today manufactured homes.

For about – or under – $10,000 total, you can have not one, but a series of quality videos that showcase:

  • Great looking video home tours

  • Share interviews from third party professionals or experts that explain why today’s MH is such an amazing value

  • Videos and articles that debunk common myths about manufactured homes

Please click the link below, watch that video and finish this article.

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With the video you’ve just seen in mind, imagine capturing your next:

  • MH Event or home-show on video

  • Use Ariel Drone Video to showcase your community, factory or appealing retail center

  • Third party created home owner video interviews (studies strongly suggest these are much more powerful – about 5x to 7x more impactful – than videos you’d do yourself locally, because they are ‘third party’ and ‘not an ad’)

  • Inside MH factory interviews and tours

  • Interviews with experts

  • How-to, DIY and Educational videos

The Power of Third Party News Coverage

Ever watch a positive news program about a business or product and wish your business or manufactured housing in general got that kind of coverage?

Hundreds of thousands of savvy business owners – in or out of MH – want exactly that, and are willing to pay thousands-to-millions of dollars, just to try to get positive PR.

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Good news – print, online or good TV/video coverage – is highly prized by any company or profession. Graphic credit: ContextFL.

With ManufacturedHomeLivingNews.com, the ability to know get positive coverage for your buyers group, association members, your location, etc. is now possible. Our work has that true third-party news look, feel and respectability. MHLivingNews.com does what other specialized trade publishers do for their respective professions and industries.

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Now is the time many companies and associations are setting their budgets for next year. Smaller state associations might pool the money together to do such image/educational videos together for their members, or get a group of their members to share the cost of such a campaign.

Buyers groups, or even friendly colleagues in business could do this in any part of the U.S..

Give us a call or send an email, to learn more about the kinds of locations we can work with on such projects. Because it isn’t just about the dollars, we want professionals who are a good reflection on the MH Industry.

This video info-tainment process works. There is more to discuss beyond videos, but videos are an important element for the successful advance of MH today.

There is no time like the present to improve the image of your location or members, so that your revenues and profits will grow. ##

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SuperCharged Marketing and Sales, by L. A. “Tony” Kovach, will be showcased during the New York Housing Associations 65th anniversary regional MH professionals event. More event info, is linked here.

By L.A. “Tony” Kovach.

The Profitable Profit – PEP and MHE

August 22nd, 2015 No comments

The first time I heard the name of the CNBC TV show, “The Profit,” I thought the name would be spelled “Prophet.”  Analogies have long been useful as a way to explain something new to others. As a believer in the Creator, any reference made to Manufactured Housing Evangelization (MHE) is meant with no disrespect to the Almighty, nor to His believers.  It’s a way of painting a quick verbal picture of fueling enthusiasm for a product/service. Apple Inc. may become the first trillion dollar company due to their form of evangelization. That requires prophets, ambassadors and true believers.

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A little altitude over a home gives you a completely different perspective. A still from an upcoming ManufacturedHomeLivingNews.com (aka MHLivingNews.com) featured video.

When we shoot video in the winter or early spring, people don’t stop their cars, or come out of their homes a lot to find out what’s going on. But that changes when the sun is shinning, the weather is warm and people are wondering why you are flying that video drone in their community, or shooting video with a traditional video camera.  They come out and want to talk.

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New Durham Estates is a family owned MHCommunity that was developed in many phases over a period of decades. They have done forward thinking steps in operations for years, and now in marketing too.

That’s when saying, I’m with MHLivingNews.com and we are here getting video for an upcoming story we will feature on your location,” brings out the smiles, good will and excitement.  People tell you how much they love their manufactured home. Residents tell you how much they love their community.  Depending on the circumstances, we’ve been known to mic someone up right there on the spot, and do a quick interview.

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Once you hear voices behind you, it makes sense to turn the drone around and catch the people who are gathering to watch.  If you look closely, near the porch on the home at the far right, there are people standing, watching and talking.

Note you can shoot your own video, but then you completely lose that third party “news” impact we get by being who we are, MHLivingNews.com.

That’s similar to those who hear the word from another believer.  There can be value, but when another MH Ambassador or an MH Prophet stands and speaks, the reaction of people is often much more compelling.

During this recent trip, we had occasion to bump into some souls who are MH owners we’ve interviewed before.  They treat us with respect and with the warmth normally accorded to long lost friends.

There are many other reasons to have us do video with and for you.  Example. The revenue we generate from our project work allows us to do the harder news stories, including video, that helps Protect, Educate and Promote (PEP) the Manufactured Housing industry. While some in association work may not always see that complementary benefits that we bring to the table, a number of others do…and working together, we embrace the team work that moves the ball down the field.

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Let me tip the hat to the forward thinkers at New Durham Estates. They use insulated skirting on their new model homes. They put nice porches and decks on their homes. They order many with upgrades, such as finished sheetrock and upgraded cabinetry. Plus, they have good background checks and do the guidelines for living in a nice way. Is it any wonder that when people buy a home there, that they end up happy?

Don’t think (just yet $) about what would happen to industry business growth if many or most of the 20 to 22 million Manufactured Homeowners became MH Evangelists.  Rather, think about what would happen in YOUR community if many or most of YOUR residents and home owners became jazzed enough to enthusiastically preach the good word about how they love MH Living.

It can transform a business, becoming an MH Ambassador, or working with the MH Prophet creates MH Profitable growth, just as it did for Apple, then Samsung and others.  We want enthusiastic home owners!  That takes a certain vision and commitment on the part of current or would-be MH Ambassadors.

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It takes quite a bit of gear to do all of the various things you see on an Inside MH Road Show video.

Engaging and supporting what others have called “The Voice of MH,” or the Profitable Prophet of MH Evangelization can transform the way MH is seen in your community.

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We also shot some drone video of this neighbor’s home right after we did this model home. FYI, of course, we shot video of the interior of the home itself! One secret for enhanced success is to get more people over the threshold in to see our modern, appealing manufactured homes!

One reason social media is hot, is that most people crave attention and recognition. MHLivingNews.com offers a platform that gives someone their “15 minutes of fame.” That in turn boost the MHImage and thus sales.  Face it, those MH residents who love their homes WANT to have a positive image of their lifestyle.  They DESERVE the RESPECT that we bring them on ManufacturedHomeLivingNews.com through the Inside MH Road Show series of videos.

Check out the ManufacturedHomeLivingNews.com website.  Spend some time there every day, have your team do so too.  You’ll soon see why the public is getting hooked, and therefor why industry pros who see it understand its value!

It starts with you, then your team and then select customers of yours.  From there, the evangelistic fervor can take you places you may have never dreamed about. We’ll show you more examples via videos on MHLivingNews.com.  You can see existing ones by going to that site right now.

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Some of the dozens of pros we’ve interviewed for MHLivingNews and MHProNews.com.  We’ve interviewed dozens of manufactured home owners.  No one we’ve seen has built up a bigger public collection of Pro-MH video interviews than MHProNews.com and MHLivingNews.com

Then, give me a call or send me a message that describes your interests, needs and challenges. Together, Everyone Achieves More (TEAM). ##

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L. A. “Tony” Kovach at an MH Pro Marketing and Sales Educational session. You’ll see Tony at more upcoming events, try to catch one, live and in person! You’ll see why the enthusiastic applause follows.

 

By L. A. ‘Tony’ Kovach.

Who should be Manufactured Housing’s Target Audience?

June 4th, 2015 No comments

Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction.

Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and considered, you will sell an ever larger part of those dwelling-seekers in your market who are otherwise going to rent, get an existing house, or will buy new construction.

In this recent video, we interview a number of experts and professionals. Among them is a housing inspector, the president of his state’s association. He and others, such as real estate agents who “get it” about MH, are keen on the quality, value and durability of modern manufactured homes. Listen to that experienced housing inspector say in his own words why manufactured housing is a great choice.

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The 6 figure home buyers

Anecdotal evidence suggests a growing number of MH Retailers and Communities are selling 6 figure homes. MH is also attracting more 6 figure income buyers. While it is great to be the dominant player in the lowest cost new housing segment, we are missing the largest part of the housing pie if most or all of MH limits itself only to entry level product.

With the upscale customer in mind, we interviewed this professional couple in the video linked below who could have bought any house in their market. Listen to why they decided on a manufactured home.

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In our consumer-focused video and publishing work, we share stories and interviews with people that are ‘upscale,’ to make it easier for someone else with a cash or a good income and credit to say, I want to do that too.

In this new article, we see that there were 4.9 million resales last year. There’s over 40 million renters, with 85% of them – says a National Association of Realtors ® study – wanting home ownership.

With our marketing and sales consulting clients, we show proven methods for attracting more cash and good credit customers, and how to successfully engage them in a user-friendly fashion.

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Who is YOUR target audience? Who would you like it to be? Do you have a plan to get you there?

We’re told by one of our newest clients that they just finished their best month in years. They sold their most expensive home, that had sat in inventory for years, along with a number of others. Part of the strategy was third-party story telling.

If you want a new result, common sense tells you one must learn to do some things in a new, different and better way. Learn more, here. ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156 (1)By L. A. ‘Tony’ Kovach.

Telling the Manufactured Housing Story – Telling YOUR and Your Home Owner’s stories

March 9th, 2015 No comments

We’ve been hammering away at a simple yet powerful theme. Telling the story of modern manufactured housing tale – via video, news, photos and other methods – is critical for a variety of reasons. Few are more important than the cause of raising our new home sales levels, ASAP!

First, prospective home owners are people. Duh, right? Do you think it helps to put someone like them into a video, and then have them tells others how happy they are with their home?

I wouldn’t advocate “fly over” video for just any project. But for some, the investment makes good sense. Here is an example of how the use of aerial video can create a good feeling for visitors to a website.

Interviews are a great way to communicate. Get an expert or industry personality in front of a camera, then put a microphone on or next to that person. Ask questions. Listen. See the amazing things that are said!

Showing homes should be done from time to time with more than just the home video footage itself. Do you see what a difference it makes to have the home tour ‘teed up’ with other kinds of video footage? You have this great feeling about this retailer and Adventure Homes because of the smiling, laughing faces and all the cool aerial footage mixed in for just a few moments before you have the video itself.

These videos all tell a different aspect of modern manufactured housing.  Each one tells part of our story.  We can’t just tell it once and forget it.  We have to tell it and retell it so many different ways, until the viewer has an ‘aha’ moment and ‘gets it.’

As an FYI, we are up north this week, where we will be filming more videos at multiple locations for both independent and large firms. We often drive these, because here is the amount of equipment for two guys to take when we are doing a shoot.  Imagine trying to ship all that gear and tech stuff by plane!

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When you are thinking about a video project, keep us in mind. You need a third party doing your interviews for you, otherwise, it is just a commercial. Plus, what other video guys understand MH better than we do? Who else can interview you or your customers as well?

Enough said for today. See you in Tunica later this month? We’ll be at booth #73. ##
latonykovach-louisiville2015-mhpronews-business-building-seminars- (1)By L. A. ‘Tony’ Kovach.