On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …
If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close. If a business owner treats its staff with disrespect, it is self evident that even in …
If a picture is worth a thousand words, and a video is made up for thousands of still pictures, you can imagine the marketing power that a single good video can provide. Now what if you had a series of good videos? Needless to say, your marketing power rises along with it. We've used videos …
StatSpotting cites Cisco as saying that by 2011, half of all traffic on line was video. Half! The second biggest search engine behind Google isn't Yahoo or Bing, it's YouTube! Our industry certainly uses video, which is good. The use ranges from pretty ragged, to some that is top notch. Like many of you, we've …
Knowledge you can apply is a key to making more money. As I go through these examples, let me strongly suggest, that if you take two giant steps back for perspective, these could apply to YOU and YOUR location(s)! Let's start by sharing the words of Ross Kinzler, from the Wisconsin Housing Alliance. Then, lets …
There is a little fun but a real lesson here for those who do marketing, sales or leasing in the manufactured housing field. The lesson is being taught by a 7 year old, which makes it particularly interesting – and powerfully insightful! Please hang onto your hats for a fast ride, courtesy of the just …
