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Posts Tagged ‘Louisville Manufactured Home Show’

3 Points to Progress – Creating New, More Energized Manufactured Housing Professional Events

October 28th, 2015 No comments

Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals.

Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. has pointed out.  These often do a good job of attracting and educating professionals on a range of topics.

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RV MH Hall of Famer, Ron Thomas Sr. is the Chairman of the Midwest Manufactured Housing Federation (MMHF), parent body for the Louisville MH Show.

But can more be done?

“More,” “improved,” “larger,” “smarter,” and “better” are the ideals driving any industry or businesses within it. There is no criticism of other meetings or education when we look at what’s good square in the eye and ask, how can we make that good even better?

How can we attract more attendees and greater outcomes for all involved?

The answer is in taking what we already know works, and putting it on steroids.

When the two largest regional trade events each attract over 2,000 total MH pros, surely other MH events can grow larger too!  Ron Thomas Sr., Dennis Hill, Tim Williams from Ohio and many others have praised what we do to market and attract attendees to events.  So from the voice of successful experience with the industry’s largest event, let’s share the following.

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Standing Room Only at many of the event sessions that we’ve marketed.

Creating New and/or Expanded MH Events – Do and Don’t…

  • Success is always team work. One of the common weaknesses in promoting MH events that we often see is a lack of good coordination and cross promotion.  Getting and staying on the same page is a vital key to a successful event.
  • Promotion is more than a mailed brochure or emailed PDF. Those are fine, but more is needed.  There is a secret sauce that we’ve known for some time.  Our team – working within MH in collaboration with other pros – and others outside of MH – have done it successfully.  So that means your existing or planned new event could follow the proven pattern too.
  • Opportunities for New and/or Expanded Events Abound in MH. Let’s look at just one of many possible target audiences, land-lease MH Communities. Depending on who you listen to, there are 45,000 +/- MHCs in the U.S.  So why do only 100 to 150 +/- actual MHC pros come to most MHC focused events?  At Louisville, we proved we could attract a far larger crowd of MHC pros.  The result? We had roughly 3x the number of MHC pros come to the show than attend any other MHC event in the U.S..

There is so much more that can be done.

If you have a budget for an event you want to create or expand, call or email me today for a candid, confidential discussion. We know MH, we have the largest MH Professional audience to promote and event with.  Working together, the results can get better. ##

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Photos from NY Housing Association annual meeting. Tony and team will be at the 2016 Tunica MH Show, among other upcoming events.

By L. A. ‘Tony’ Kovach. 863-213-4090.

MH Pros – Make More Money in 2012!

October 23rd, 2011 No comments

Access No Money Down Finance,

Free Sales Training, Business Building Seminars & More

 

Yes, You Can! Grow your Sales, Profits and Business in 2012 with free Louisville Manufactured Home Seminars!

 

The Louisville Show offers an unparalleled opportunity to start the new year with a positive bang. Who says? Here is one of many sample comments:

Rising Sales posted on MHProNews.com

It was great to have the Louisville Show back in 2011! It has always signaled the start of the new selling season. The spirits were high from those in attendance in 2011. I think the 2012 show will be more exciting and rewarding.”

Knute Chauncey, Tie Down Engineering

 

At the Louisville Show you can compare products and services from some 80 plus vendors and suppliers, PLUS see dozens of new homes, all indoors!

 

With the business building seminars, you can “Learn more to Earn more!” See this incredible line up of topics that manufactured home retailers, community owner/operators and builder/developers can attend FREE during the 2012 Manufactured Home Show at the Kentucky Exhibition Center (KEC) in Louisville KY.

 

1) What's working for MH Retailers and MH Community Operators in Sales Today. Get the “Best of the Best!” in retail sales and profit making practices  learned from Top selling U.S. Manufactured Housing Retailers. Chad Carr from Rainmaker Software will be doing a recap of the best ideas presented by top manufactured housing street retailers and community based sales operators from across the country from their November 13-15th 2011 summit meeting.

 

3) The Best Third Party Manufactured Home Financing Available Today! All of the top manufactured home retail lenders will present their best programs in this workshop.  In alphabetical order, 21st Mortgage, CU Factory Built Lending, Triad Financial and US Bank will present their best finance programs as part of panel discussion on industry financing available right now! FHA Title II lenders also plan to attend. Learn what's available Today to sell more homes at your retail center, community or development!

 

Mike_Moore_2) "If you want to sell more homes, stop selling!" Creating Your Successful 'New Economy.'  Mike Moore, of MHSpeaker's Trainers and Making Customers.  Moore will explain how an adjustment in how one approaches customers will positively impact the otherwise bruised and broken customer/sales relationship.

 

4) The Best Community Financing and Refi Options Available Today! Big name lenders and community specialty mortgage brokers are planning to share their best programs available to finance or refinance your manufactured home community!

 

5) Federal Program offers No Down Financing on Fee Simple Sales! Can you really get rate competitive, no down payment, low closing cost loans legally on manufactured homes sold in fee simple sales? Thousands of Industry pros will be surprised to know that the answer is 'yes.' This may sound like a dream come true to some, but this is a real federal loan program that federal officials have tentatively committed to presenting to 2012 Louisville Manufactured Home Show attendees!

 

These seminars will be held on January 11th and 12th, 2012. Other presentations and speakers may also become available, and as plans evolve, we will update you as the information becomes available.

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Louisville is where CEOs and executives from major companies, association leaders, and literally hundreds of the 'mom and pop' businesses all come together. Here is your chance to see dozens of new homes under one roof, talk to manufacturers about your needs and compare. Some 80 service and supply firms will be there!  The Midwest Manufactured Housing Federation, Dennis Hill at Showways Unlimited and hundreds of others work hard to make this the event to start the New Year. 

You should be there.

 

Members of our MHProNews.com team and I will be there too, so I hope to see you at Louisville 2012. For more info, click here. # #

 

post by

L. A. 'Tony' Kovach
Publishers and Marketing Director
MHProNews.com & MHMSM.com
http://www.linkedin.com/in/latonykovach